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M+M profits by losing new gTLD auctions

Minds + Machines managed to make a profit in 2013, after years of losses, due to its participation in private new gTLD auctions, some of which it “lost”.
The company today reported operating profit of £776,000 for the year to December 31, compared to a £3.07 million loss in 2012, on revenue of £4.12 million. Profit after tax was £729,000.
“Profit was primarily a result from participating three private auctions,” CEO Antony Van Couvering said in a statement.
Chairman Fred Krueger added:

As we expected, private auctions have become the key method of settling contention between applications and we have benefited from this development, as it has enabled our cash to work on a leveraged basis: the domains we have lost in private auction (for example .property and .website) have helped finance new TLDs we have acquired such as .wedding and .garden.

Minds + Machines (then Top Level Domain Holdings) said last October that it had raised £2.97 million by losing the auctions for .lawyer and .website.
Excluding the auctions, it looks like the company made just £36,000 in revenue, all of which came from its registry back-end business.

Afilias loses $600,000 auction for Chinese “.info”

The results of the first “auction of last resort” in the new gTLD program are in, and it’s a bit of a head-scratcher.
Afilias lost out to rival applicant Beijing Tele-info Network Technology in the ICANN-backed auction for .信息 which means “info” or “information” in Chinese.
The winning bid was $600,000, ICANN said.
That money goes into a special ICANN fund, which will be put to some kind of unspecified purpose (to be determined by the ICANN community) at a later date.
It seems like quite a low price. Given what little we know about new gTLD auctions conducted privately, over a million dollars seems to be pretty standard for a gTLD.
It also strikes me as odd that Afilias wasn’t willing to shell out over $600,000 for a gTLD that could take a localized version of its existing .info brand into the world’s largest market.
It’s the only contention set to be settled by ICANN auction so far. The next will take place July 9, and will see Minds + Machines take on Amazon for .coupon.
The third, which will see 22 strings hit the block, will take place August 6.

Ten more new gTLD contests settled in auction

Applicant Auction helped resolved 10 new gTLD contention sets last week, and the first results started trickling through today.
Of the six results we have so far, Uniregistry and Famous Four Media won two auctions, while Minds + Machines and Donuts both won one each.
According to our database, the following five contention sets have been closed:

  • .pizza — Donuts won after withdrawals from Asiamix Digital, Uniregistry and Minds + Machines.
  • .fashion — M+M won after withdrawals from Donuts, Uniregistry and Famous Four Media.
  • .diet — Uniregistry won after withdrawls from Donuts and Famous Four.
  • .cricket — Famous Four won after withdrawals from M+M and Donuts.
  • .help — Uniregistry won after withdrawals from Donuts and Dot Tech.
  • .racing — Famous Four won after withdrawals from Donuts and Uniregistry.

We’ve also seen a withdrawal from Momentous in the .rip competition, suggesting that that gTLD was also settled at auction last week. It’s not yet clear from the database who won.

DNA has new plan for gTLD auctions: give us your money!

The Domain Name Association is hoping to raise funds for marketing by hosting private new gTLD auctions, according to executive director Kurt Pritz.
Chair Adrian Kinderis made the pitch at a meeting of the New TLD Applicants Group today.
The DNA is hoping to tempt applicants that are reluctant to participate in existing private auction schemes because they don’t want their money going to competitors.
Instead, the winning bid in an auction managed by the DNA would go straight into the DNA’s marketing and operations budget, to the potential benefit of the whole new gTLD industry.
Participating applicants would get to choose how the money would be split been marketing and the general DNA kitty.
The organization hasn’t picked an auction provider yet, and no applicants are yet committed to the plan, Pritz said.

Millions spent on new gTLDs as 11 auctions settled

Kevin Murphy, April 30, 2014, Domain Registries

New gTLD portfolio applicants settled at least 11 new gTLD contention sets last week, sharing the spoils of a private auction that looks to have totaled seven figures in sales.
Applicant Auction carried out auctions for 13 contested strings last week, which I believe lasted at least three days.
I’ve been able to determine that Donuts won six sets, Uniregistry won three and Minds + Machines won two. Radix seems to have lost at least five auctions, walking away with a great big pile of cash instead.

.hosting — Uniregistry won after Radix (which owns .host) withdrew.
.click — Uniregistry beat Radix.
.property — Uniregistry won after withdrawals from M+M and Donuts.
.yoga — M+M won, beating Donuts and Uniregistry.
.garden — M+M beat Donuts and Uniregistry again.
.娱乐 — Donuts won this string (Chinese for “.entertainment”) after Morden Media withdrew.
.deals — Donuts beat M+M and Radix.
.city — Donuts beat TLD Registry and Radix.
.forsale — Donuts beat DERForsale.
.world — Donuts beat Radix.
.band — Donuts beat What Box?

Minds + Machines disclosed this morning that the four auctions in which it was involved cost it $5.97 million.
It’s not possible to work out how much .garden and .yoga cost the company; the $5.97 million figure is net of the money it won by losing .property and .deals, ICANN refunds and auctioneer commissions.
However, it seems reasonable to assume that the average price of a gTLD, even not particularly attractive ones (.garden? Really?), has sharply risen from the $1.33 million I calculated from the first 14 auctions.
In January, M+M raised roughly $33.6 million for auctions with a private share placement. The company is listed on London’s Alternative Investment Market.
The company said it now has an interest in 28 uncontested applications.
Also today, the Canadian Real Estate Association withdrew its Community application for .mls, but this is not believed to be related to the auctions. It has a non-Community application for the same string remaining.

Donuts buys out rival .place gTLD applicant

Kevin Murphy, March 31, 2014, Domain Registries

Donuts has won the .place new gTLD contention set after paying off rival applicant 1589757 Alberta Ltd.
The deal, for an undisclosed sum, was another “cut and choose” affair, similar to deals made with Tucows last August, in which the Canadian company named its price to withdraw and Donuts chose to pay it rather than taking the money itself.
1589757 Alberta has withdrawn its application for .place already.
The deal means Donuts now has 165 new gTLDs that are either live, contracted or uncontested.

First IDN gTLD auction raises $181,000

Kevin Murphy, March 21, 2014, Domain Sales

TLD Registry today raised over $181,000 in “premium” Chinese IDN domain names.
A live/online auction coordinated by Sedo and held at the China Rouge members’ club here in Macau saw 39 lots go under the hammer, 33 of which managed to raise at least the $2,000 minimum bid.
All the names were in .在线 (“.online”), of two Chinese IDN gTLDs TLD Registry launched this week.
Each lot contained multiple names.
In all cases the ASCII transliteration, or Pinyin, was thrown in. Some lots also contained conceptually related names. So the winner of “casino”.在线 also won “gambling”.在线.
Buyers will presumably be able to split the bundles for resale.
The lot with the highest bid at the end of the day was a collection of domains related to “gaming”, which sold for $25,388. Second was a “casino” bundle, which fetched $25,000
.CLUB Domains CEO Colin Campbell spent $7,100 on “club”.在线 and related terms.
Here’s the full list of auction results. Apologies to my Chinese readers, but I don’t have a Chinese keyboard nor a source document to copy and paste the actual names that were sold.
[table id=29 /]
DISCLOSURE: I attended most of the auction and moderated a panel discussion during the lunch break. TLD Registry paid for my airfare and accommodation.

First ICANN gTLD auction slated for June 4

Kevin Murphy, March 19, 2014, Domain Policy

ICANN has published a preliminary schedule for its first new gTLD contention set auctions, which would see the first batch hit the block on June 4 this year.
The plan is now to sell off roughly 20 strings every month, with the last lot going under the hammer in March 2015, a full year from now.
Each contention set, of which there are 233, has been allocated to a batch, ordered by the applicants with the best position in the prioritization queue governing all aspects of the new gTLD program.
But each batch is filled with sets that have either already been resolved or which are currently “ineligible” for auction for one reason or another.
Ineligible contention sets are those that include an application that has, for example, an outstanding change request or a piece of unresolved Governmental Advisory Committee advice.
For example, the 12 applications for .app are scheduled for a July auction, but none of them are going anywhere until the GAC advice against the string goes away.
Naturally enough, ICANN says it’s a preliminary schedule that is subject to a lot of change.
Applicants in contention sets may nevertheless draw comfort from the fact that these auctions finally seem to have firm dates. The auctions were originally slated to start this month.

Uniregistry doing private new gTLD auctions? Company deals with Donuts on five strings

Kevin Murphy, February 21, 2014, Domain Registries

Uniregistry and Donuts have settled at least five new gTLD contention sets this week, raising the question of whether Uniregistry has reversed its objection to private auctions.
I think it has.
In five of the six head-to-head contention sets between the two companies, Donuts has won the rights to .furniture, .auction and .gratis, and Uniregistry has won .audio and .juegos.
The losing company has already withdrawn their applications in all five cases.
I gather that a deal was made, but Uniregistry won’t say whether it was via a private auction or not and I’ve not yet had a reply to a request for comment from Donuts.
The withdrawals come the same week as Applicant Auction was scheduled to conduct its latest private auction for new gTLD contention sets. The auction was slated for February 18.
But Uniregistry, which has previously spoken out against the private auction concept — saying it raises antitrust concerns — declined to confirm or deny whether these five contests were resolved by auction.
“We’re grateful to have found a way through the impasse and resolved the contention,” was all Uniregistry CEO Frank Schilling would say.
Applicant Auction’s project director Sheel Mohnot confirmed that a new gTLD auction took place this week but said he could not disclose the participants or the strings.
To the best of my knowledge, that’s a new line — the auctioneer has always kept quiet about sales prices in the past, but has always revealed which companies were involved.
So has Uniregistry changed its mind about the legality of private new gTLD auctions? My guess is: “Yes.”
The only remaining string where the two companies are competing in a two-horse race is .shopping, according to the DI PRO database, but that’s subject to some weird string similarity nonsense and probably not suitable for a private auction yet.

TLDH raises $33.6m to fight new gTLD auctions

Kevin Murphy, January 31, 2014, Domain Registries

Top Level Domain Holdings has raised £21 million with an institutional investor share placement to help it win some new gTLD contention set auctions.
Its total war chest following the $33.6 million-ish placement will be about $63 million, albeit with $15 million of that earmarked for a single, as-yet-unspecified auction.
The company is currently in 43 contention sets, most of which it apparently wants to resolve via private auction. TLDH said in a statement:

The Company believes private auctions provide a significant opportunity for the Company both to increase the number of high-value gTLDs within its portfolio and to generate cash from those gTLDs which it chooses to relinquish. Under the private auction process, the winning bid is divided equally and paid to the losing applicants net of the auctioneer’s fees.

As part of TLDH’s transition from a revenue-free penny stock to a trading company, it’s going to change its name to Minds + Machines Limited, via a reverse takeover of its subsidiary of the same name.
The company said the move will help with “stakeholder communications and branding”.
Finally, TLDH said that founding director Guy Elliott is to leave its board of directors and be replaced by new non-executive director Elliot Noss. Noss is of course CEO of rival registry/registrar Tucows.