.blog won in eight-figure auction by Primer Nivel

A Colombian registrar has become the unlikely owner of the coveted .blog new gTLD, beating eight other applicants to the string at auction.
Winning bidder Primer Nivel is a Panamanian company affiliated with Bogota-based CCI REG, which runs my.co.
The company was the first to reveal its plans to apply for .blog, telling DI back in April 2012 about its ambitions of the gTLD.
Rival bidders Radix, Minds + Machines, Donuts, Afilias, Merchant Law Group, BET, Google and Top Level Design all withdrew their applications over the weekend.
We’re certainly looking at an eight-figure sale here.
Kieren McCarthy, writing at The Register, reckons it went for $30 million or more, based on the fact that M+M got $3.4 million for withdrawing from .blog and .store auctions, but his back-of-the-envelope calculations are off-target for a few reasons.
Knowledgeable DI sources say the sale price was considerably lower than $30 million.
My envelope puts it at somewhere in the range of $15 million to $18 million.
I’ve always said .blog is among my favorite new gTLD strings. The market opportunity is potentially huge, with hundreds of millions of blogs live on the web today.
Primer Nivel, which to the best of my knowledge is not (unlike some other applicants) affiliated with a particular blogging platform, plans to operate .blog as an open gTLD.
The separate auction for .store, meanwhile, was won by Radix, after withdrawals from M+M, Donuts, Amazon, Google, Dot Store and Uniregistry this weekend.

.baby and .mls fetch over $3 million each

ICANN and Power Auctions have completed December’s mini-batch of “last resort” new gTLD auctions, adding a total of $6.4 million to its mysterious auction cash pile.
Johnson & Johnson won .baby, fighting off five portfolio applicants and paying a winning bid of $3,088,888.
Meanwhile, the Canadian Real Estate Association beat Afilias to .mls, paying $3,359,000.
I called it for CREA earlier this week, noting that the organization wanted .mls enough that it filed two applications, a failed Community Priority Evaluation, and an unsuccessful Legal Rights Objection against Afilias.
ICANN has now raised over $34 million selling off 10 strings at last resort auctions, with prices ranging from $600,000 (.信息) to $6.7 million (.tech).
The money has been set aside for purposes currently undecided. At least one applicant wants ICANN to redistribute the cash to losing bidders, which I don’t think is particularly likely.

.love won by class action lawyers

It appears that the contested new gTLD .love has been won by the law firm Merchant Law Group, after an auction.
Minds + Machines, Richemont, Google and Donuts have all officially withdrawn their competing applications. I gather that withdrawals from Uniregistry and Famous Four Media are on their way.
.love would be MLG’s first successful new gTLD application.
The would-be portfolio applicant applied for eight strings, all of which were contested by others. It has withdrawn bids for .news, .club and .law after auctions.
MLG is odd as new gTLD applicants go. It’s a Canadian law firm that offers services across many areas of law but seems to specialize in class action lawsuits.
According to its application, .love will be positioned in the same space as .wed and .wedding:

.LOVE’s target markets are broad enough to maintain a financially viable TLD and distinct enough that the .LOVE TLD will not become ‘just another .info’. A .LOVE TLD will provide a unique space on the Internet for information and services related to the idea of love, engagements, marriage, and family. It will allow anyone to register a domain name and post information about products and services related to the idea of love, an engagement, a marriage, or family.

It is anticipated to be an open, unrestricted gTLD running on a CentralNic back-end.

Private auction settles controversial plural gTLD fight

A private auction has been used to settle a new gTLD contention set containing two different strings for the first time.
Afilias has won the right to run .pet after Google withdrew its application for .pet and Donuts withdrew its bid for .pets.
The two strings, one the plural of the other, had been placed into indirect contention by ICANN after a String Confusion Objection panel controversially ruled in August 2013 that .pet and .pets were too confusingly similar to be allowed to coexist.
This means that Donuts has been forced to withdraw an uncontested application.
Notably, it was Google that filed, fought and won the SCO complaint, and it didn’t even wind up with the TLD it wanted.
The final settlement of the contention set reflects ICANN’s inconsistent policy on plurals. Several plural/singular combinations — such as .career(s) and .photo(s) — already coexist in the DNS.

Donuts wins five more new gTLD auctions

Donuts added five new gTLDs to its ever-growing portfolio this week, as the results of five private auctions were revealed.
The company won the following strings:
.news — went to Donuts after withdrawals from Merchant Law Group, Amazon, Radix, Uniregistry, Famous Four Media and Primer Nivel. As somebody with a vested interest in the news media, I’m glad this one went to a registry with an open registration policy.
.golf — Donuts beat Famous Four, Dot Golf and Fegistry.
.casino — Donuts won after withdrawals from Famous Four, Afilias and dotBeauty.
.school — Donuts beat Fegistry, Uniregistry and Minds + Machines.
.football — Donuts beat Famous Four.
The registry currently has 156 delegated TLDs, more than half of those it originally applied for. It has another 99 active applications in various stages of pre-delegation.

M+M raises $4.4m losing latest gTLD auctions

Minds + Machines made $4.4 million losing three recent new gTLD auctions, according to a company press release.
It’s withdrawn bids for .latino, .school and a third string it said it could not disclose due to the rules of the private auction.
M+M now says it has $45 million cash on hand.
So far, the company has withdrawn 31 new gTLD applications, almost half of its original 70. Not all of those were lost at auction.
It has 17 contested applications left and expects those contention sets to be resolved one way or the other by the end of June 2015.

Noss hints at winning .online auction bid

A triumvirate of domain name companies led by Radix paid well over $7 million for the .online new gTLD, judging by comments made by Tucows CEO in an analysts call yesterday.
As the company reported its third-quarter financial numbers, Noss said of .online, which was recently auctioned:

While we are bound by confidentiality with respect to the value of the transaction, we can point to amounts paid in other gTLDs’ auctions in the public domain — like $6.8 million for .tech, $5.6 million for .realty, or the $4.6 million that Amazon paid for .buy — and let you decide what you think .online should be valued, relative to those more narrowly targeted extensions.

Radix won the private auction with financial backing from Tucows and NameCheap.
The three companies intend to set up a new joint venture to manage the .online registry, as we reported yesterday, with each company contributing between $4 million and $5 million.
Assuming at least one company is contributing $4 million and at least one is contributing $5 million, that works out to a total of $13 million to $14 million, earmarked for the auction and seed funding for the new venture.
Based on that knowledge, an assumption that the new company will want a couple of million to launch, and Noss’s comments yesterday, I’d peg the .online sale price in the $10-12 million range.
Radix business head Sandeep Ramchamdani told us yesterday that the company plans to market .online with some “hi-decibel advertising” and participation in events such as Disrupt and South by Southwest.

Another 11 new gTLDs won at auction

It’s been a busy week for new gTLD application withdrawals, with no fewer than 11 contention sets getting settled over the last few days.
First, as predicted, Radix won .online, after I-Registry withdrew the last remaining competing application, but only with a little help from its friends.
Radix is to form a new joint venture with Tucows and NameCheap to run .online. Each company threw in $4 million to $5 million to cover the cost of the auction and seed funding for the yet-to-be-formed new registry entity.
Another auction saw .site also won by Radix, as a standalone applicant, after withdrawals from Interlink, M+M, Google and Donuts.
.dog went to Donuts after withdrawals from Minds + Machines and Google. Donuts also won .live, after an earlier withdrawal from Microsoft and one this week from Google.
The hotly contested .cloud went to Aruba after withdrawals from M+M, Symantec, Amazon, Google, CloudNames and Donuts.
.boats was won by DERboats after Donuts withdrew.
.book has gone to Amazon, after withdrawals from R.R. Bowker, Famous Four Media, Donuts, DotBook, M+M, Global Domain Registry, Google and NU DOT CO.
Amazon also won .hot, after Donuts and dotHot (affiliated with .jobs) withdrew.
Dish DBS, a Spanish-language US TV company, will operate .latino as a closed dot-brand for its Dish Latino service, after M+M withdrew its competing application.
Japanese domain registrar Interlink won .earth, beating Google.
Motion Picture Domain Registry beat Donuts and Google to .film, meaning the gTLD will “will only be available to film producers and major film studios” under the applicant’s plan to require a Motion Picture Association of America registration number in order to register a name.

gTLD auctions net ICANN another $13m

ICANN has raised another $12.9 million from new gTLD auctions.
A small batch of three contention sets — .realty, .salon and .spot — were resolved last Wednesday in the third so-called “last resort” auction.
.realty went to Fegistry for $5,588,888, .salon to Donuts for $5,100,575 and .spot to Amazon for $2.2 million.
ICANN now has accumulated new gTLD auction sales totaling $27.8 million.
It raised $14.3 million selling off .buy, .tech and .vip in September. The auction for .信息 fetched $600,000 in June.
ICANN’s share — after auctioneer Power Auctions is paid off — is being put into a special fund, rather that ICANN’s current account. The community will one day have to decide what to spend it on.

.now and .realestate will be restricted, but Donuts keeps .tires open

It was a battle between open and restricted registration rules this week, as three more new gTLD contention sets were resolved between applicants with opposing policies.
Donuts won .tires (open), Amazon won .now (closed) and the National Association of Realtors won .realestate (restricted).
Donuts beat Goodyear and Bridgestone — two of the biggest tire companies in the world — to .tires. Both withdrew their respective applications over the last week.
If it was an auction it was not conducted via the usual new gTLD auction houses. It seems like Donuts settled the contention privately (or maybe just got lucky).
Both tire companies had proposed single-registrant closed generic spaces. Donuts, of course, has not.
Goodyear has active dot-brand applications for .goodyear and .dunlop remaining. Bridgestone has active applications for .bridgestone and .firestone, also dot-brands.
Amazon, meanwhile, won the .now contention set over five other applicants — Starbucks HK, XYZ.com, One.com, Global Top Level and Donuts, which have all withdrawn their bids.
Amazon’s application for .now envisages a closed registry in which all the second-level domains belong to the company’s intellectual property department.
Also this week, the NAR, which already has the dot-brand .realtor under its belt, beat Donuts, Minds + Machines and Uniregistry to the complementary generic .realestate.
Unfortunately for estate agents worldwide, the NAR plans a tightly restricted .realestate zone, in which only its own members will at first be able to register, according to its application.
The application does seem to envisage a time when others will be permitted to register, however.
The organization said in a press release this week that .realestate will be more open than .realtor, but that full policies will not be released until next year.