Momentum Events has cancelled its planned new gTLD conference, which was due to take place in Amsterdam next month.
The Digital Strategy & DotOps Congress was designed primarily for potential dot-brand gTLD applicants — with free tickets on offer for eligible companies — but Momentum said there was not enough demand.
A Momentum rep tells me it was looking like fewer than 100 people were going to attend.
“[M]arket response to this event thus far has demonstrated that the use of TLDs by brands is still a developing area and at this time we are just a bit too ahead of the curve,” the company said in an email to participants. “As such and in consideration of your time, we decided to proceed with cancelling this event.”
The conference was to be held at the Crowne Plaza hotel in Amsterdam, Netherlands from September 18 to 19.
Momentum is tentatively thinking about rescheduling the show for the first quarter next year.
It’s not the first new gTLD conference to be cancelled due to the slow uptake of new gTLDs. The third .nxt conference was abandoned twice in 2012 due to lack of demand and delays in the ICANN process.
Unlike the .nxt situation, where some attendees said they did not get refunded for their event passes, Momentum tells me people who had already paid for tickets can be refunded.
They’ll also be offered access to other Momentum conferences — either the rescheduled spring conference or a more imminent brand-oriented show — as an alternative.
Google and Microsoft seem to have settled their contention set for the .docs new gTLD, with Google emerging the victor.
Microsoft withdrew its application for .docs this week.
It’s not clear how the deal was made, but Google is known to have participated in private auctions for other strings.
Google Docs is of course Google’s office document service.
Microsoft also has a Docs service, a collaboration with Facebook at Docs.com, but it seems to have been in beta since April 2010 and, by the looks of the site, isn’t what you’d call a success.
Google and Amazon have started making deals to settle their new gTLD contention sets.
Google won three contention sets against Amazon this week, judging by the latest withdrawals, while Amazon won two.
Amazon won .talk and .you after Google, the only other applicant, withdrew.
Neither company appears to have a “You” brand, unless you count YouTube, but the .talk settlement strongly suggests that Google Talk, the company’s instant messaging client, is on the way out.
When Google applied for .talk in 2012 it intended to give Talk users custom domains to act as a contact point, but in 2013 Google started to indicate that it will be replaced as a brand by Google Hangouts.
The withdrawal seems to suggest that the existence of a gTLD application, a relatively small investment, is not an overwhelming factor when companies consider product rebranding.
I wonder what effect a live, active TLD will have on similar decisions in future.
But Google won the two-horse races for .dev and .drive and after Amazon withdrew its applications.
Google has a product called Google Drive, while Amazon runs Amazon Cloud Drive. Both companies have developer programs, though Google’s is arguably the more substantial of the two.
Google has also won .play — Google Play is its app store — after Amazon, Radix and Star Registry’s withdrawals. Amazon does not have a Play brand.
Google has also withdrawn its application for .book, leaving six remaining applicants, including Amazon, in the contention set.
I don’t currently know whether these contention sets were settled privately or via a third-party auction.
ICANN has finally finished evaluating all 1,930 new gTLD applications from the 2012 round.
Indian conglomerate Tata Group’s dot-brand .tata passed Extended Evaluation (pdf) on Friday, having apparently secured the non-objection of Morocco, which has a province of the same name.
Calculated from Reveal Day — June 13, 2012 — it’s taken a little over two years (765 days) for every bid to pass through first Initial Evaluation and then, if necessary, Extended Evaluation.
Calculated from the first batch of Initial Evaluation results being released, it’s 483 days.
A total of 1,783 applications passed IE. A further 38 failed, of which 35 passed EE. There have been 211 withdrawals so far and, due to contention, another 380 are expected.
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