.CLUB Domains sold an additional 4,904 domain names on its second day — its first full day — of general availability, taking it into the top five new gTLD registries by volume.
The zone started today with 30,680 names, compared to sixth-place .email’s 28,127.
I noted yesterday that in order for .club to hit its target of beating leader .guru to the top spot in the first week, .club would have to move something like 4,500 names per day all week.
While today’s numbers are certainly in line with that target, I doubt .club will hit the number one spot by next Thursday.
Growth typically tails off shortly after general availability begins, and weekends are slow days, generally, for domain name registrations.
The best-performing new gTLDs to date generally add a net couple hundred names per day.
The new gTLD .club got to 25,776 domains in its first 10 hours of general availability yesterday.
According to today’s zone file data, that makes it the sixth-largest new gTLD by volume.
It’s the third-best launch day after .berlin and .在线, I believe.
The count does not include any substantial amount of premium or registry-reserved names. Registry CEO Colin Campbell told us yesterday that just 46 names in the zone are owned by the registry.
If .CLUB Domains still expects to beat .guru, which has 54,868 domains today, in its first week it’s going to have to sell something like 4,500 domains every day for the next seven days.
No other new gTLD has anything close to that kind of daily volumes during general availability.
The new .club gTLD went into the top 10 new gTLDs by volume in the “first instants” of general availability this afternoon, according to the registry and partner Go Daddy.
.CLUB Domains CEO Colin Campbell told DI, about two hours after the 1500 UTC GA launch, “We’ll let the zone files speak for themselves, but we were well within the top 10 a few minutes after we opened up.”
Based on today’s zone file data, that means .club moved at least 15,000 names. It will presumably be a somewhat bigger number by the time today’s zones are published at 0100 UTC.
.CLUB CMO Jeff Sass said that pre-registrations at registrars including Go Daddy were responsible for the initial spike.
“We would be in the top 10 based just on those pre-registrations in the first instant,” he said.
While over 50 registrars are signed up to sell .club, the registry is pretty tight with Go Daddy.
The two companies have been conducting joint marketing, some of which involved .CLUB pushing buyers to GoDaddy.club.
“We’ve worked closely on cooperative marketing efforts,” Sass said. “We’ve done a lot of campaigns where the call to action has been to Go Daddy.”
The GA launch, which was briefly webcast live, actually came from Go Daddy’s Arizona headquarters.
While I get the distinct impression that money changed hands in order for Go Daddy to throw its weight behind .club, VP Mike McLaughlin gave some reasons why he likes the gTLD.
“We like to see that the registry is invested,” he said. “That the business plan isn’t just to put it out there and hope for the best.”
Sass said that .CLUB has been marketing to nightclubs, sports clubs, high-end members clubs and others.
McLaughlin said the price point — $14.99 retail, the same as Go Daddy’s .com renewals — and the fact that there are no registration restrictions, were attractive.
.CLUB has reserved over 6,000 premium names. They’re all listed for sale at Sedo, perhaps showing that its relationship with rival auction platform Go Daddy/Afternic is not all that tight.
If you try to register a premium .club via Go Daddy today you’ll be told it’s unavailable.
Sass said that examples of premiums already sold to anchor tenants include shaving.club, which is launching today, as well as beauty.club, makeup.club and skincare.club, which were all sold to Mary Kay Cosmetics and are expected to launch at a later date.
.CLUB has previously predicted that it would beat .guru (currently at 54,616 names) in the first week and that it would sell five million names in the first five years.
The first aspiration seemed, to me, plausible. I’ve had countless arguments about whether the second is too.
ICANN’s board of directors has refused to choose between the Generic Names Supporting Organization and the Governmental Advisory Committee on the issue of intergovernmental organization protections.
In a resolution last week, the board decided to approve only the parts of the GNSO’s unanimous consensus recommendations that the GAC does not disagree with.
The GNSO said last November that IGOs should not have their acronyms blocked forever at the second level in new gTLDs, going against the GAC consensus view that the acronyms should be “permanently protected”.
The GAC wants IGOs to enjoy a permanent version of the Trademark Claims notifications mechanism, whereas the GNSO thinks they should only get the 90 days enjoyed by trademark owners.
Instead of choosing a side, ICANN passed a resolution last Wednesday requesting “additional time” to reach a decision on these points of difference and said it wants to:
facilitate discussions among the relevant parties to reconcile any remaining differences between the policy recommendations and the GAC advice
The decision is not unexpected. Board member Bruce Tonkin basically revealed the board’s intention to go this way during the Singapore meeting a couple of months ago.
The differences between the GAC and the GNSO are relatively minor now, and the board did approve a large part of the GNSO’s recommendations in its resolution.
IGOs, the Olympics, Red Cross and Red Crescent will all get permanent blocks for their full names (but not acronyms) at the top level and second level in the new gTLD program.
International nongovernmental organizations (INGOs) will also get top-level blocks for their full names and protection in the style of the Trademark Claims service at the second level.
The dispute over acronyms was important because many obscure IGOs, which arguably don’t need protection from cybersquatters, have useful or potentially valuable acronyms that new gTLD registries want to keep.
New gTLD portfolio applicants settled at least 11 new gTLD contention sets last week, sharing the spoils of a private auction that looks to have totaled seven figures in sales.
Applicant Auction carried out auctions for 13 contested strings last week, which I believe lasted at least three days.
I’ve been able to determine that Donuts won six sets, Uniregistry won three and Minds + Machines won two. Radix seems to have lost at least five auctions, walking away with a great big pile of cash instead.
.hosting — Uniregistry won after Radix (which owns .host) withdrew.
.click — Uniregistry beat Radix.
.property — Uniregistry won after withdrawals from M+M and Donuts.
.yoga — M+M won, beating Donuts and Uniregistry.
.garden — M+M beat Donuts and Uniregistry again.
.娱乐 — Donuts won this string (Chinese for “.entertainment”) after Morden Media withdrew.
.deals — Donuts beat M+M and Radix.
.city — Donuts beat TLD Registry and Radix.
.forsale — Donuts beat DERForsale.
.world – Donuts beat Radix.
.band – Donuts beat What Box?
Minds + Machines disclosed this morning that the four auctions in which it was involved cost it $5.97 million.
It’s not possible to work out how much .garden and .yoga cost the company; the $5.97 million figure is net of the money it won by losing .property and .deals, ICANN refunds and auctioneer commissions.
However, it seems reasonable to assume that the average price of a gTLD, even not particularly attractive ones (.garden? Really?), has sharply risen from the $1.33 million I calculated from the first 14 auctions.
In January, M+M raised roughly $33.6 million for auctions with a private share placement. The company is listed on London’s Alternative Investment Market.
The company said it now has an interest in 28 uncontested applications.
Also today, the Canadian Real Estate Association withdrew its Community application for .mls, but this is not believed to be related to the auctions. It has a non-Community application for the same string remaining.