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Go.Compare now redirecting to the .com

Kevin Murphy, August 8, 2023, 16:29:45 (UTC), Gossip

Go.Compare seems to have backpedaled a little on its high-profile rebranding to a new gTLD domain name.

The domain is now bouncing visitors to the insurance comparison site’s original domain,

When the company announced its rebranding from GoCompare to Go.Compare last September, there was no redirect in place.

The firm seems otherwise entirely committed to the new branding, even putting it on Welsh rugby shirts as part of a sponsorship deal recently.

The only change appears to be the new redirect — visitors will see the .com in the address bar rather than the .compare domain.

My article announcing the rebrand always seemed to get an unusually high amount of traffic on Saturday nights when Go.Compare was advertising its new name prominently on prime-time Saturday night TV, which makes me wonder whether the company was suffering from leakage related to the switch.

.compare is a GoDaddy gTLD and the domain was purchased by Go.Compare’s registrar, Lexsynergy.

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