Google’s first new gTLD hits the root

Google has become the latest new gTLD registry with a string live in the DNS root.
Its .みんな — Japanese for “everyone” — was delegated by ICANN last night. The URL nic.みんな resolves already to charlestonroadregistry.com, the name of Google’s registry subsidiary.
Google plans to operate it as an open, unrestricted namespace, aimed at Japanese-speaking registrants.
It’s the fifth internationalized domain name to go live and one of only three IDN applications from Google.
Google has 96 more active new gTLD applications, 57 of which are contested.

Could new gTLD auctions last until April 2016?

April 2016. That’s the likely date of the final new gTLD contention set auction under the rules currently anticipated by ICANN.
As you might imagine, many applicants are not happy about this.
In a series of presentations over the last couple of weeks, ICANN has laid out how it sees its “last resort” auctions playing out.
Preliminary timetables have been sketched out, from which three data points are noteworthy:

• Auctions will start in “early March” 2014.
• There will be one “auction event” every four weeks.
• Applicants can bid on a maximum of five gTLDs per auction.

Currently, the applicant in the most contention sets is Donuts, as you might have guessed given the size of its portfolio. By my reckoning it’s currently contesting 141 gTLD strings.
With a March 1 date for the first auction, and taking into account the aforementioned timing restrictions, it would be April 23, 2016 before the final Donuts contention set is resolved.
That’s four years after the application window closed.
Google would be in auctions until January 2015. TLDH, Uniregistry and Amazon’s contested strings would be tied up until at least October next year.
This is obviously terrible news for applicants competing with portfolio applicants where the contention set has quite a high position in ICANN’s prioritization queue.
A year or two is a long time to wait — burning through your funding and not taking in any revenue — if you’re a single-string applicant on a tight budget. Every dollar spent waiting is a dollar less to spend at auction.
According to ICANN, applicants will be able to waive the five-gTLDs-per-month maximum.
But that only seems to help the larger portfolio applicants, which will be seeing revenue from launched, uncontested gTLDs and could take the opportunity to starve out their smaller rivals.
Auctions themselves are shaping up to be a controversial subject in general, with several community members taking the mic at the ICANN 48 Public Forum last week to call for ICANN to change the process.
A few people pointed the ICANN board to the recent withdrawal of DotGreen — a popular but evidently poorly funded community effort — from the new gTLD program as a harbinger of things to come.
“By not allowing applicants to be in more than five auctions simultaneously it means those applicants, particularly portfolio applicants, are not going to be able to move through their contention sets,” Google policy manager Sarah Falvey said at the Forum.
“It drags in all the single applicants, because they’re stuck on that exact same time schedule and can’t move their applications through as well,” she said, adding that ICANN should create a new process that sets the time limit for auctions at about six months.
“People could be waiting two years to delegate through no fault of their own,” she said.
Later responding to Afilias director Jonathan Robinson, who backed up Falvey’s call for an accelerated schedule, ICANN president of generic domains Akram Atallah said that the rules are not yet set in stone.
The five-a-day rule was created to give applicants the ability to plan payments better, he said, and ICANN is still soliciting input on how the system could be improved.

Is this the worst new gTLD video yet?

If you’re trying to market a new gTLD aimed solely at CEOs, and your messaging is security, credibility and authority, what’s the best medium to get that message across?
Why, it’s white rap of course! In Donald Trump masks!
That’s apparently the thought process of PeopleBrowsr, the applicant for .ceo, anyway.
The video below got its first airing during a joint PeopleBrowsr/TLDH party at ICANN 48 in Buenos Aires last week.
I was on a bio break at the time and missed the premiere, but I was assured by other party-goers that it was the most painfully awkward video ever screened at an ICANN meeting.
After PeopleBrowsr published it on YouTube today, I was not disappointed. Enjoy a true classic:

First English new gTLD Sunrise periods start today

Donuts today kicks off the Sunrise periods for its first seven new gTLDs, the first English-language strings to start their priority registration periods for trademark owners.
The big question for mark holders today is whether to participate in Sunrise, or whether Donuts’ proprietary Domain Protected Marks List is the more cost-efficient way to go.
Sunrise starts today and runs until January 24 for .bike, .clothing, .guru, .holdings, .plumbing, .singles and .ventures. Donuts is planning seven more for December 3.
These are “end-date” Sunrises, meaning that no domains are awarded to participants until the full 60-day period is over. It’s not first-come, first-served, in other words.
Where more than one application for any given domain is received, Donuts will hold an auction after Sunrise closes to decide who gets to register the name.
The primary requirement for participating in Sunrise is, per ICANN’s base rules, that the trademark has been submitted to and validated by the Trademark Clearinghouse.
Donuts is not enforcing additional eligibility rules.
The company has not published its wholesale Sunrise application fee, but registrars have revealed some details.
Com Laude said that the Donuts “Sunrise Participation Fee” is $80, which will be the same across all of its gTLDs. Registrars seem to be marking this up by about 50%.
Tucows, for example, is asking its OpenSRS resellers for $120 per name, with an additional first-year reg fee ranging between $20 and $45 depending on gTLD.
Lexsynergy, which yesterday reported on Twitter a spike in TMCH submissions ahead of today’s launch, is charging between £91 ($147) and £99 ($160) for the application and first year combined.
The question for Trademark Owners is whether they should participate in the alternative Domain Protected Marks List or not.
The DPML is likely to be much cheaper for companies that want to protect a lot of marks across a lot of Donuts gTLDs.
A five-year DPML fee can be around $3,000, which works out to $3 per domain per year if Donuts winds up with 200 gTLDs in its portfolio.
Companies will not be able to actually use the domains blocked by the DPML, however, so it only makes sense for a wholly defensive blocking strategy.
In addition, DPML does not prevent a eligible mark owner from registering a DPML domain during Sunrise.
A policy Donuts calls “DPML Override” means that if somebody else owns a matching trademark, in any jurisdiction, they’ll be able to get “your” domain even if you’ve paid for a DPML entry.
I should point out that Donuts is simply following ICANN rules here. There are few ways for new gTLD registries to make names ineligible for Sunrise within their contracts.
Trademark owners are therefore going to have to decide whether it’s worth the risk of sticking to a strictly DPML strategy, or whether it might make more sense to do Sunrise on their most mission-critical marks.
DotShabaka Registry was the first new gTLD operator to go to Sunrise, with شبكة., though the lack of Arabic strings in the TMCH means it’s largely an exercise in contractual compliance.

Three new gTLDs pass Extended Evaluation

ICANN still hasn’t polished off its backlog of new gTLD applications in Initial Evaluation, but three more passed Extended Evaluation this week.
Guangzhou YU Wei Information Technology passed EE on .佛山 (for Foshan, a Chinese city), Taipei City Government passed on its application for .taipei and MIH PayU passed for .payu.
The two Chinese-related applications had been held up by governmental approval. The application for .payu had failed IE due to its lack of financial statements.
Two applications remain in Initial Evaluation, 24 are in Extended Evaluation.

TLDH and others sign first gTLD registry contracts

Top Level Domain Holdings and a few other new gTLD registries signed their first Registry Agreements with ICANN this week.
Its six new RAs were among 15 registry contracts ICANN signed this week. TLDH and its subsidiaries signed for: .horse, .cooking, .nrw (as Minds + Machine GmbH), .casa, .fishing and .budapest.
I’d heard some concerns at ICANN 48 this week about TLDH’s lack of signed contracts to date, but the concerns seem to have been misplaced.
Monolith Registry, partly owned by Afilias, has also signed RAs for .voto and .vote, the latter of which was won at auction.
Small Chinese portfolio applicant Zodiac Holdings got its second and third gTLD contracts: .商城 (“.mall”) and .八卦 (“.gossip”).
German registry I-Registry got .rich and Russian registry The Foundation for Network Initiatives got .дети (“.kids/children”).
Previously contracted parties Donuts and Uniregistry added .tools and .expert (Donuts) and .christmas (Uniregistry) to their portfolios on Friday.
The total number of new gTLDs with RAs is now about 130.

Nominet approves direct second-level .uk domains

Get ready for a backlash — Nominet has committed to start offering second-level domain names under .uk for the first time.
Starting next year, you’ll be able to register example.uk, rather than only third-level names such as example.co.uk and example.org.uk.
The announcement today comes after at least two consultation periods over the last year or so, which provoked a strong negative reaction from many in the .uk domain investor community.
Concerns were raised that allowing .uk would allow names to fall into the hands of the wrong people, and that the cost to UK business would be prohibitively high.
“We all want shorter, snappier names,” CEO Lesley Cowley said. “But we appreciate that not everyone shares that view so as a board we had to very carefully consider what’s in the best interest of the public.”
Nominet has introduced a few new ideas that seem to be designed to address these criticisms.
First, every owner of a .co.uk domain name will be given a free five-year reservation on the matching .uk SLD. If you own example.co.uk, you’ll have five years to decide whether to pay for the .uk version.
Cowley told DI that Nominet’s market research suggested that UK businesses repaint their trucks and get new stationery every five years anyway, so the pressure to rebrand around a new domain would be alleviated.
“There was some concern that businesses would feel forced to register a .uk,” she said. “We would not want that to be the case. We want people to consider in their own time whether they want to move.”
In cases where matching .co.uk and .org.uk (or .me.uk etc) domains are owned by different people, the .co.uk gets the free reservation and the .org.uk is locked out for five years.
Where there’s a .org.uk with no matching .co.uk, the .org.uk registrant gets the free reservation, Cowley said.
Domains registered prior to October 28 2013 — when the Nominet board voted on the proposal — will qualify for the free reservation, as will domains registered after that date when there are no colliding third-level domains.
The price for a .uk SLD is to be set at £3.50 for a one-year reg and £2.50 for one year of a multi-year registration. That’s the same as .uk wholesale prices today.
Why do it at all?
While Cowley admitted that .uk registration growth has been slowing recently, something being experienced by many ccTLDs and gTLDs, she said the main reason for the SLD change was demand.
Nominet has done some market research showing only 2% of UK businesses do not want the SLD option in .uk, compared to 72% that do, according to the company.
“People have been saying for some years that it would be good to drop the ‘co’ in .uk,” said Cowley. “It’s clunky. The French and Germans manage to have direct in .fr and .de, so why can’t we do that as well?”

GACmail? Belgium denies .spa gTLD shakedown

The Belgian government has denied claims that the city of Spa tried to shake down new gTLD applicants for money in exchange for not objecting to their .spa applications.
The Belgian Governmental Advisory Committee representative said this afternoon that Belgium was “extremely unhappy” that the “disrespectful allusions” got an airing during a meeting with the ICANN board.
He was responding directly to a question asked during a Sunday session by ICANN director Chris Disspain, who, to be fair, didn’t name either the government or the gTLD. He had said:

I understand there is at least one application, possibly more, where a government or part a government is negotiating with the applicant in respect to receive a financial benefit from the applicant. I’m concerned about that and I wondered if the GAC had a view as to whether such matters were appropriate.

While nobody would talk on the record, asking around the ICANN 48 meeting here in Buenos Aires it became clear that Disspain was referring to Belgium and .spa.
It was not clear whether he was referring to Donuts or to Asia Spa and Wellness Promotion Council, which have both applied for the string.
The string “spa” was not protected by ICANN’s rules on geographic names, but the GAC in April advised ICANN not to approve the applications until governments had more time to reach a decision.
My inference from Disspain’s question was that Belgium was planning to press for a GAC objection to .spa unless its city got paid, which could be perceived as an abuse of power.
Nobody from the GAC answered the question on Sunday, but Belgium today denied that anything inappropriate was going on, saying Disspain’s assertion was “factually incorrect”.
There is a contract between Spa and an applicant, he confirmed, but he said that “no money will flow to the city of Spa”.
“A very small part of the profits of the registry will go to the community served by .spa,” he said.
This side-deal does not appear to be a public document, but the Belgian rep said that it has been circulated to GAC members for transparency purposes.
There are several applicants whose strings appeared on ICANN’s protected geo names list that have been required to get letters of non-objection from various countries.
Tata Group, for example, needed permission from Morocco for .tata, while TUI had to go to Burkina Faso for .tui. Both are the names of provinces in those countries.
It’s not publicly known how these letters of non-objection were obtained, and whether any financial benefit accrued to the government as a result.

Seven more Donuts gTLDs delegated

Donuts had seven new gTLDs added to the DNS root zone today.
The strings are: .diamonds, .tips, .photography, .directory, .kitchen, .enterprises and .today.
The nic.tld domains in each are already resolving, redirecting users to Donuts’ official site at donuts.co.
There are now 31 live new gTLDs, 26 of which belong to Donuts subsidiaries.

TLDH reveals new gTLD launch strategy

Top Level Domain Holdings will announce its go-to-market strategy — including .tv-style premium names pricing and its launch as a registrar — at an event at ICANN 48 in Buenos Aires this evening.
The company, which is involved in 60 new gTLD applications as applicant and 75 as a back-end provider, is also revealing a novel pre-registration clearinghouse that will be open to almost all applicants.
First off, it’s launching Minds + Machines Registrar, an affiliated registrar through which it will sell domain names in its own and third-party TLDs.
Instead of a regular name suggestion tool, it’s got a browsable directory of available names, something that I don’t recall seeing at a registrar before.
Searching “murphy.casa”, I was offered lots of other available domains in the “English Surnames” category, for example.
Until TLDH actually has some live gTLDs, the site will be used to take paid-for pre-registrations, or “Priority Reservations” using a new service that TLDH is calling the Online Priority Enhanced Names database, which painfully forces the acronym “OPEN”.
Pre-registrations in .casa, .horse and .cooking will cost €29.95 ($40), the same as the expected regular annual reg fee. It’s first-come first-served — no auctions — and the fee covers the first year of registration.
If the name they pay for is claimed by a trademark holder during the mandatory Sunrise period, or is on the gTLD’s collisions block-list, registrants get a full refund, TLDH CEO Antony Van Couvering said.
He added that any applicant for a new gTLD that is uncontested and has an open registration policy will be able to plug their gTLDs into the OPEN system.
PeopleBrowsr is already on the system with its uncontested .ceo and .best gTLDs, priced at $99.95.
No other registrars are signed up yet but Van Couvering reckons it might be attractive to registrars that have already taken large amounts of no-fee expressions of interest.
TLDH plans to charge registries and registrars a €1 processing fee (each, so TLDH gets €2) for each pre-registration that is sold through the system.
For “premium” names, the company has decided to adopt the old .tv model of charging high annual fees instead of a high initial fee followed by the standard renewal rate.
Van Couvering said a domain that might have been priced at $100,000 to buy outright might instead be sold for $10,000 a year.
“Because we want to encourage usage, we don’t want to charge a huge upfront fee,” he said. “We’d really like to make premium names available to people who will actually use them.”
Looking at the aforementioned English Surnames category on the new M+M site, I see that jackson.casa will cost somebody €5,179.95 a year, whereas nicholson.casa will cost the basic €29.95.
Two other new gTLDs, .menu and .build, have already revealed variable pricing strategies, albeit slightly different.