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- GoDaddy likely to win relaxed .xxx deal
- Tonkin promoted to CEO at auDA
- ICANN hires new Ombuds from WIPO
- Big twist as ICANN bans new gTLD auctions
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- .my global relaunch starts slowly despite cheapo prices
- Hackers break .mobi after Whois domain expires
- The new gTLD next, next and next round
- Squarespace gets sweetened $7.2 billion takeover offer
- ICANN hit by DDoS attack
- Russia calls for ICANN to split from US
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- Microsoft switches two gTLDs from GoDaddy to Nominet
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- Unstoppable reveals gTLD bid doomed to fail
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AFL to apply for dot-brand gTLD
The Australian Football League has just added its name to the short but growing list of companies announcing plans to apply to ICANN for a new “dot-brand” top-level domain.
The AFL is the governing body of Aussie rules football, a bastardization of the original sport even more violent and less internationally popular than the unwatchable American version.
Like recently revealed dot-brand applicant StarHub, the league has hired Melbourne IT to handle its application and registry back-end provider ARI Registry Services to run the infrastructure.
The Aussie AFL explained its decision to apply for .afl in a press release:
A dot AFL domain has the potential to:
— Make it easier for fans to find relevant online content
— Improve the protection of AFL, club and player environments online
— Support the growth of club and AFL media channels
— Better support the promotion and education for grass roots and community football
— Simplify marketing call to actions
— Provide opportunities for sponsors to promote their association with the AFL and clubs
The AFL may have a clear shot at goal here.
While several other organizations currently use the same acronym, none of them jump out as obvious dot-brand applicants, though some may of course choose to file objections.
The announcement is pretty good news for Melbourne IT and ARI — given Aussie rules’ popularity in their native Australia, I can see this deal getting a lot of local press today.
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