Recent Posts
- ICANN publishes its Woke Manifesto. Here’s my hot take
- Alibaba, Name.com among new RDRS opt-ins
- The Swiss can register .swiss domains from next week
- .ai up to 425,000 domains
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- Alibaba hit with ICANN breach notice
- New Vegas conference “Davos for Web3 interoperability”
- ICANN content policing power grab may be dead
- Cable company unplugs its dot-brand after acquisition
- Germany crosses 10,000 dot-brand domains milestone
- Founders out as Com Laude gets equity injection
- PIR’s Diaz to leave domain industry
- Some registrars have already quit ICANN’s Whois experiment
- ICANN opens $217 million Grant Program
- Internet could get one-letter gTLDs (but there’s a catch)
- .ai registry fights deadbeats with tweaked auction rules
- Amazon and Google among .internal TLD ban backers
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- .post liberalizes with new sunrise period
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- ICANN 79: anonymous trolls and undercover lawyers
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- Cosmetics brand terminates its gTLD
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- Epik gets acquired again! The plot thickens…
- Airline gTLD crashes and burns
- First chunks of new gTLD Applicant Guidebook drop
- Epik to reveal its owners soon
- Another crypto firm to apply for a new gTLD
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- ICANN picks its first ever Supreme Court
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- First bits of new gTLD Applicant Guidebook expected next week
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- ICANN predicts flattish 2025 for domain industry
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- Internet Naming Co acquires five more gTLDs
AFL to apply for dot-brand gTLD
Kevin Murphy, February 16, 2012, Domain Registries
The Australian Football League has just added its name to the short but growing list of companies announcing plans to apply to ICANN for a new “dot-brand” top-level domain.
The AFL is the governing body of Aussie rules football, a bastardization of the original sport even more violent and less internationally popular than the unwatchable American version.
Like recently revealed dot-brand applicant StarHub, the league has hired Melbourne IT to handle its application and registry back-end provider ARI Registry Services to run the infrastructure.
The Aussie AFL explained its decision to apply for .afl in a press release:
A dot AFL domain has the potential to:
— Make it easier for fans to find relevant online content
— Improve the protection of AFL, club and player environments online
— Support the growth of club and AFL media channels
— Better support the promotion and education for grass roots and community football
— Simplify marketing call to actions
— Provide opportunities for sponsors to promote their association with the AFL and clubs
The AFL may have a clear shot at goal here.
While several other organizations currently use the same acronym, none of them jump out as obvious dot-brand applicants, though some may of course choose to file objections.
The announcement is pretty good news for Melbourne IT and ARI — given Aussie rules’ popularity in their native Australia, I can see this deal getting a lot of local press today.
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