Another six dot-brands self-terminate (two are very strange)

Three companies have asked ICANN to turn off a total of six dot-brand gTLDs. Two each.

Lifestyle Domain Holdings no longer wants to run .cityeats and .frontdoor, Paramount-owned CBS Domains wants out of .cbs and .showtime, and chocolate maker Ferrero wants rid of .kinder and .rocher.

It’s perhaps not surprising that Lifestyle Domains is done with .cityeats and .frontdoor, given that they were never used. What is surprising is that the brands themselves have been defunct for many, many years.

The registry was a part of Scripps Networks, an American cable TV company that owned HGTV and the Food Network. It’s now part of Warner Bros Discovery. CityEats.com and FrontDoor.com were part of its online empire.

But both sites were sold off to third parties in 2015 — the same year Lifestyle signed its two registry agreements with ICANN. In the case of .cityeats, the brand seems to have been sold off months before the contract was signed.

The registry appears to have been paying ICANN $50,000 a year for two TLDs is has absolutely no need for — it owned the dot-brands but not the matching brands. Very weird.

The case of CBS is little more typical. The company has three active domains in .cbs — one just a redirect to a privacy policy — and none in .showtime. It’s a case of not knowing what to do with the TLDs.

The Ferrero case is similar — the domains were not used and the company doesn’t want them any more.

I’ll give the chocolatier honesty points for the message on both nic. sites, which basically admits they were defensive registrations: “This domain is registered and protected by BARBERO & Associates Ltd”.

As both of these strings are non-English dictionary words, they could come up for grabs in the next round. “Kinder” is German for “children”, so it’s not impossible someone might want it as kid-focused generic.

Huge telco dumps gTLDs after rebrand

e&, a major telecoms company in the Middle East, has told ICANN to scrap its two dot-brand gTLDs following a partial corporate rebrand last year.

The Abu Dhabi-based company, which operates in 16 countries and has turnover of over $7 billion, said it no longer wishes to operate .etisalat and its Arabic equivalent, اتصالات. (.xn--mgbaakc7dvf). It’s never used the domains.

The company last year said it was rebranding as e&, the ampersand perhaps demonstrating that its marketing folk have little interest in intuitive domain names. “Etisalat by e&” is still used in some territories.

The firm uses eand.com as its primary web site domain.

As dot-brands with no domains and no customers, ICANN will quietly drop them from the root in due course.

No $8 million discount for dot-brands, says ICANN

ICANN has rejected a request for a 80% discount on registry fees paid by dot-brand gTLD operators.

The Brand Registry Group had asked ICANN in May for a reduction in the annual fixed fee from $25,000 to $5,000, largely on the basis that they have essentially no abuse and require very little Compliance oversight.

But interim CEO Sally Costerton has now responded to “respectfully decline” the request, which would have wiped out about $8 million of ICANN’s annual budget, about 5% of its total revenue.

“The cost to support New gTLDs is not merely based on the number of domains under management or the level of abuse. Regardless of the size of the TLD, registry operators must still comply with the Registry Agreement and associated policies, and ICANN must monitor that compliance,” Costerton wrote.

Dot-brands already have lower fees because they uniformly don’t pass the 50,000 domains limit at which transactional fees kick in, she said.

There are mechanisms in the Base Registry Agreement that all amendments to be made, she said.

Three more dot-brands realize the futility of existence

A big bank and a big retailer have ditched their dot-brand gTLDs.

Northwestern Mutual has told ICANN it no longer wishes to operate .mutual and .northwesternmutual, while iconic jewelry store operator Tiffany said it doesn’t want .tiffany any more.

Neither gTLD has been used. The Northwestern registry pages contain a notice, apparently from 2017, about how it expected to publish launch plans “over the coming months”.

Northwestern’s gTLDs are on GoDaddy’s back-end. Tiffany is on Verisign. All three were managed by Fairwinds Partners.

.food registry to dump four dot-brand gTLDs

A company controlled by Warner Bros Discovery is dumping four of its dot-brand gTLDs, but keeping hold of .food, which it has been sitting on, unused for the better part of eight years.

Lifestyle Domain Holdings has asked ICANN to terminate its registry contracts for .foodnetwork, .travelchannel, .hgtv and .cookingnetwork, which are four of its US cable TV channels.

Unusually, the termination notice contains a bit of color explaining its decision:

Despite efforts over the years to develop a marketing strategy for deployment of these assets, the company has determined there is not a current use for them and therefore requests early termination of the ICANN Registry Agreements and to wind down these assets

The gTLDs have never been used, something that can also be said for the remainder of Lifestyle’s original portfolio of 11 gTLDs.

The registry was originally owned by Scripps Networks, but following a series of M&A since last year it’s been majority owned by media giant Warner Bros Discovery.

It also has current contracts for .food, .diy, .cityeats, .living, .frontdoor, .lifestyle, and the mysterious .vana (presumably a brand that Scripps was planning to launch in 2012 that never materialized).

The registry’s back-end was Verisign and its new gTLD consultant was Jennifer Wolfe.

Ferrari survives carmaker’s dot-brand bloodbath

Fiat Chrysler is to kill off five of its six dot-brand gTLDs, which it has never used.

The company has told ICANN it no longer wishes to operate .abarth, .alfaromeo, .fiat, .maserati, and .lancia, four of its car brands.

Weirdly, .ferrari, which has also never been used, is not subject to a termination notice. Perhaps the company has plans for it.

The gTLDs were all managed by CSC on the Identity Digital (Afilias) back-end.

The news comes about a year after Volkswagen killed off some of its gTLDs. Audi and Seat are some of the most enthusiastic users of dot-brands.

ICANN loses another dot-brand, this one in use

Linde, a German chemicals company, has asked ICANN to terminate its gTLD registry contract.

Unusually, the dot-brand was actually in use, with many .linde domains still in its zone file, many of which were indexed by search engines.

It seems the company was using two-letter country-specific domains such as cz.linde and feature-oriented names such as socialmedia.linde to redirect to pages on linde.com or even the godawful the-linde-group.com.

But whatever Linde was trying, it didn’t live up to expectations, so .linde is set to be added to the funeral pyre of 100+ dead dot-brands.

Macy’s scraps .macys gTLD

US retailer Macy’s has dumped its dot-brand gTLD .macys.

The company told ICANN recently that it no longer wishes to hold a registry contract, noting that it never used the gTLD.

ICANN last week agreed that as a dot-brand with no third-party users, the domain will not be redelegated to another registry.

It’s the seventh gTLD to scrap its contract this year, lower than ICANN’s budget estimates.

CentralNic passes on abandoned dot-brand

CentralNic has sold on the dead dot-brand it acquired last year, to a company run by Sav.com’s CEO.

.case was originally owned by CNH Industrial, a large maker of industrial machinery, but it was sold off to CentralNic subsidiary Helium last year when the company dumped its portfolio of unwanted dot-brands.

I speculated at the time that it was acquired merely to be sold — Helium previously acted as an interregnum operators of .fans, and that turned out to be correct. CentralNic did nothing with it — the NIC page still shows images of diggers — and it has no registered domains.

The new owner is a company called Digity, whose president is Sav.com CEO Anthos Chrysanthou.

Now Nokia scraps a dot-brand

Finnish tech company Nokia has become the latest company to get rid of a dot-brand gTLD.

It’s asked ICANN to terminate the contract for the IDN .诺基亚 ( .xn--jlq61u9w7b), which is the Chinese transliteration of “Nokia”.

Like .nokia itself, the TLD is not currently in use. Nokia has not asked ICANN to terminate .nokia (or, at least, ICANN has not published such a notice).

Other companies that chose to terminate their Chinese IDNs include Richemont and Volkswagen. In Richemont’s case it was followed by all its other gTLDs.