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Amazon and Google to fight over .kids at auction

Kevin Murphy, November 14, 2017, Domain Registries

Amazon, Google and a third applicant are scheduled to fight for control of the new gTLDs .kid or .kids at auction.
It’s the first ICANN gTLD auction to be scheduled since a Verisign puppet paid $135 million for .web in July 2016.
According to ICANN documentation, .kid and .kids will go to auction January 25, 2018.
The winning bid will be added to ICANN’s quarter-billion-dollar stash of auction proceeds, rather than shared out between the applicants.
Even though two different strings are at stake, it will be a so-called “direct contention” auction, meaning only .kids or .kid will ultimately go live.
Google, the sole applicant for .kid, had filed String Confusion Objections against .kids applications from Amazon and DotKids Foundation and won both, meaning the three applications were lumped into the same contention set.
Unless DotKids has a secret sugar daddy, it seems probable that the internet will next year either get a .kid gTLD operated by Google or a .kids gTLD operated by Amazon.
DotKids had applied as a “community” application and attempted to shut out both rivals and avoid an auction by requesting a Community Priority Evaluation.
However, it comprehensively lost the CPE.
Child-friendly domain spaces have a poor track record, partly due to the extra restrictions registrants must agree to, and are unlikely to be high-volume gTLDS no matter who wins.
Neustar operated .kids.us for 10 years, following US legislation, but turned it off in 2012 after fewer than 100 web sites used the domain. It made the decision not to reintroduce it in 2015.
The Russian-language equivalent, .дети, has been live for over three years but has only around 1,000 domains in its zone file.
The .kids/.kid auction may not go ahead if the three applicants privately negotiate a deal soon, but they’ve had over a year to do so already and have apparently failed to come to an agreement.

First new gTLD objection scalps claimed

Kevin Murphy, July 12, 2013, Domain Registries

Employ Media has killed off the Chinese-language gTLD .招聘 in the latest batch of new gTLD objection results.
Amazon and DotKids Foundation’s respective applications for .kids also appear to be heading into a contention set with Google’s bid for .kid, following the first String Confusion Objections.
All three objections were marked as “Closed, Default” by objection handler the International Center For Dispute Resolution a few days ago. No full decisions were published.
This suggests that the objectors have won all three cases on technicalities (such as the applicant failing to file a response).
Employ Media vice president for policy Ray Fassett confirmed to DI that the company has prevailed in its objection against .招聘, which means “recruitment” in Chinese and would have competed with .jobs.
The String Confusion Objection can be filed based on similarity of meaning, not just visual similarity.
What’s more, if the objector is an existing TLD registry like Employ Media, the only remedy is for the losing applicant to have their application rejected by ICANN.
So Hu Yi Global Information Resources, the .招聘 applicant, appears to be finished as far as this round of the new gTLD program is concerned.
But because there’s no actual ICDR decision on the merits of the case, it seems possible that it, or another company, could try for the same string in a future round.
In Google’s case, it had objected to both the Amazon and DotKids applications for .kids on string confusion grounds. The company is applying for .kid, which is obviously very similar.
The String Similarity Panel, which created the original pre-objection contention sets, decided that singular and plurals could co-exist without confusion. Not everyone agreed.
Because .kid is merely an application, not an existing TLD, none of the bids are rejected. Instead, they all join the same contention set and will have to work out their differences some other way.
Applicants are under no obligation to fight objections; they may even want to be placed in a contention set.

Two more gTLD bids kicked out of the program, but .kids gets ICANN funding

Kevin Murphy, March 12, 2013, Domain Services

Two more applications have been rejected from the new gTLD program, after they tried and failed to have their application fees subsidized by ICANN’s Applicant Support Program.
Three gTLDs were submitted for financial assistance, but ICANN’s Support Application Review Panel, delivering its results (pdf) today, decided that only one of them qualified for a cheapo bid.
DotKids Foundation Ltd, which is applying for .kids, is the lucky recipient of $138,000 worth of waived application fees. Its application now enters Initial Evaluation.
The applicants for .ummah (Ummah Digital Ltd) and .idn (NameShop), on the other hand, have been given a refund of the $47,000 application fee they paid and politely shown the door.
ICANN said: “applications that did not meet the threshold criteria for financial assistance will be excluded from further participation in this round of the New gTLD Program”.
That rule was introduced to prevent gaming — companies that asked for cheaper applications risked losing their applications if they failed to meet the requirements for support.
It doesn’t mean there was anything wrong with their gTLD applications, however.
The approval of funding for the DotKids Foundation is goodish news for people uncomfortable with Amazon’s closed gTLD land-grab — the retailer is the only other applicant for .kids.
While the .kids contention set remains, is pretty safe to say that Amazon will be able to utterly crucify its competition if the TLD goes to auction.