Are these the 10 most-popular new gTLD domains?

I’m a firm believer that the success of new gTLDs will be measured not just in registration volumes but also in usage, and usage is a lot trickier to measure than domains under management.
One way of measuring usage that’s very familiar to many domainers is Alexa, the Amazon-owned web metrics service that uses toolbars and other data sources to rank web sites by popularity.
This kind of popularity data has been incorporated into TLD Health Check for some time, as one of many means to compare TLDs.
Alexa data isn’t perfect, but it is data, so I thought it might be interesting to see which of the 147 new gTLDs currently in the root are showing up in its daily list of the top one million domains.
There are 10 names, half of which are .guru domains, on yesterday’s list. There are not many functioning web sites yet, but for whatever reason these domains all, according to Alexa, have traffic.
These are the domains, with their popularity rank in parentheses:
www.link (356,406)
The highest-ranking new gTLD domain on our list is actually banned by ICANN due to the purported risk of name collisions.
It’s reserved by Uniregistry and will not resolve or be made available for registration for the foreseeable future.
I think what we’re looking at here is a case of somebody (or more likely lots of people) using www.link in web pages when they really should be using example.com.
beatport.singles (538,603)
Possible cybersquatting? Beatport (I’m old and unhip enough that I had to Google it) is an online electronic music store and the domain is registered via Go Daddy’s Domains By Proxy service.
The domain presumably refers to music “singles” rather than marital status, but it doesn’t seem to resolve from where I’m sitting. Quite why it’s getting traffic is beyond me. A typo in a URL somewhere? IP lawyers?
gtu.guru (589,205)
The first resolving name on our list leads to a work-in-progress Blogger blog. It’s registered to a chap in Gujarat, India, leading me to infer that GTU is Gujarat Technological University. Another squat?
seo.guru (671,647)
The first domainer on the list, I believe. The guy who registered seo.guru paid roughly $2,500 for it during Donuts’ first Early Access Program. It’s currently parked at Go Daddy.
I’d hazard a guess that it’s on the list because it’s a dream URL for an SEO professional (or charlatan, take your pick) and SEOs checking its availability are much more likely to have the Alexa toolbar installed.
deals.guru (790,778)
This one resolves to an under construction page.
I’d speculate that the pre-release $8,100 sale of deals.xyz caused a lot of domainers to check out whether the same second-level was available in other new gTLDs, spiking its traffic and causing an Alexa appearance.
nic.club (796,727)
The only registry-owned domain on our list — nic.club is the official registry web site of .CLUB Domains, which has its .club gTLD in sunrise until the end of March.
Is its appearance on the list indicative of strong pre-launch marketing or something else?
beekeeping.guru (857,778)
I’m not making this stuff up. This domain belongs to a British pest control company but resolves to a default Apache page. I can’t begin to guess why it’s getting traffic.
cp.wien (864,800)
An unregistered name in a sunrise gTLD. Possible name collision?
shop.camera (873,146)
Hot dang, we have a web site!
The domain shop.camera was only registered 10 days ago, but it already leads to what appears to be a fully-functioning Amazon affiliate site, complete with “Shop.Camera” branding.
freebitcoin.guru (994,404)
An email-gathering affiliate marketing site that I personally wouldn’t touch with yours. Still, it looks quite slick compared to the others on the list and it appears that the owner has made some effort to promote it.

gTLD market passes 150 million names

There were over 150 million domain names registered in gTLDs at the end of September, according to the latest registry reports.
The exact number, across all 18 gTLDs that file registry reports, was 150,173,219 as of September 30.
As you might expect, .com accounts for the vast majority — just over 113 million — with .net a distant second with 15.5 million.
Five gTLDs were shrinking when compared to August: .info, .pro, .asia, .tel and .museum.
Neustar’s .biz was growing fastest sequentially in percentage terms, its 2.65 million domains up over 7% on August numbers.
Here’s the full table of September’s numbers:
[table id=24 /]

TLD Health Check from DI is the first business intelligence tool for the new gTLD era

DI today introduces TLD Health Check, an industry-first business intelligence service that enables users to quickly and easily monitor the performance of top-level domains.
TLD Health Check is software as a service. It allows anyone to not only track the growth of gTLDs new and old, but also to compare TLD popularity and abuse levels across the industry.
TLD Health Check is launching with 27 interactive charts and tables that make it simple for users to:

• Monitor the growth of gTLD registries. gTLD growth (or shrinkage) can be tracked against multiple criteria including domains under management, newly added domains, renewals and deleted domains. Based on official registry reports, the service also dynamically calculates metrics such as average registration periods, enabling users to gauge registrant confidence in each gTLD’s relevance and longevity.
• Rank TLDs by popularity. TLDs can have lots of domains, but which TLDs are being visited most often by regular internet users? TLD Health Check aggregates TLD data from Alexa’s list of the top one million most-popular domain names, to figure out which TLDs web surfers actually use on a daily basis.
• Compare abusive activity across 300+ TLDs. TLD Health Check calculates TLD abuse data from several major third-party malware and phishing domain lists, letting you instantly compare abuse levels between every live TLD.
• Track cybersquatting levels by TLD. Drawing on a database of over 75,000 UDRP decisions, TLD Health Check lets you compare TLDs to see where the major cybersquatting enforcement is happening. DI PRO’s intelligent algorithms allow you to see only successful UDRP cases.
• Measure registrar market share. Different registrars excel at selling different TLDs. TLD Health Check measures registrar growth and ranks companies by their market share in each TLD.
• (Coming Soon) Monitor secondary market activity. Leveraging a database of tens of thousands of reported domain name sales, you can see where the secondary market action is.

The services is built on top of a massive database, over two years in the making, comprising hundreds of thousands of records dating back to 1999. Our data sets are updated hourly, daily, weekly and monthly.
Get Access
TLD Health Check is currently in open subscriber beta, and we have an aggressive program of weekly feature upgrades and additions planned for the next few months.
The service can be accessed now by DI PRO subscribers, for no additional charge.
If you’re not already a PRO subscriber, please visit our subscriptions page to sign up for instant access.
New Monthly Subscription Option
To coincide with the launch of TLD Health Check, and in response to many reader requests, today we’re also announcing a new monthly subscription option for DI PRO.
Not only that, but any new subscriptions processed before March 15 will receive a perpetual $10-per-month discount if the subscriber uses the discount code NYC when subscribing.
DI is attending the Digital Marketing & gTLD Strategy Congress in New York today and tomorrow. Fellow attendees are welcome to request an in-person TLD Health Check demo.