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Aussie registrar trademarks “Whois”

An Australian domain name registrar has secured a trademark on the word “Whois”.
Whois Pty Ltd, which runs, said it has been granted an Australian trademark on the word in the class of “business consulting and information services”.
It looks rather like the company is using the award as a way to promote its own trademark protection services.
I shudder to think what could happen if the firm decided to try to enforce the mark against other registrars.
Or, come to think of it, what would happen if it tried to secure “whois” in a new TLD sunrise period.
I’m not a lawyer, but I imagine that the fact that the word “Whois” has been in use for almost 30 years, pre-dating the creation of the DNS itself, might prove a useful defense.
RFC 812, published in March 1982, is the first use of the word I’m aware of.
It does not appear that there are currently any live US trademarks on the term.