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Demand Media hit with first new gTLD objection

Kevin Murphy, March 11, 2013, 13:20:53 (UTC), Domain Policy

With the deadline for filing objections against new gTLD applications fast approaching, the first such objection has been revealed.

Starting Dot, which has applied for .immo and other strings, has filed a String Confusion Objection against Demand Media’s .immobilien bid, according to the International Center for Dispute Resolution.

“Immobilien” is German for “homes” in the real estate context, while “immo” is a shorthand for the same term in a number of European languages.

The objection itself does not appear to have been published, but one can only assume that it’s based on the similarity of meaning between the two strings, rather than visual or audible confusion.

While it’s the first objection to be published, based on conversations with many interested parties I’m expecting a LOT more.

The deadline for filing objections using any of the four available mechanisms, is Wednesday.

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