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Blacknight calls for Ireland to slash domain prices

Kevin Murphy, August 3, 2018, 13:37:04 (UTC), Domain Registrars

Irish registrar Blacknight Solutions has called for its local ccTLD registry to cut the price of .ie domains in order to drive growth.

In a press release, CEO Michele Neylon said that .ie names — typically renewing at over €20 — can cost twice as much as other European ccTLDs.

He said that a recently liberalization of registration rules set out by registry IEDR led to a burst of 29,000 new registrations in the first half of the year.

This relaxation has presumably led to cost savings that could be passed on to consumers, he said.

According to Blacknight, there are 46 .ie domains registered per 1,000 head of population, which ranks Ireland 16th out of 22 European countries.

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Comments (2)

  1. Rubens Kuhl says:

    But would such a price reduction be passed on to registrants ? .eu wholesale fees are very small, but .eu retail prices are not… if the registrar pockets the margin, that is not a growth driver.

    • Dan says:

      It’s possible that higher margins and relaxed rules will however provider registrars with more gp to drive into marketing however.

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