Despite being given the opportunity to launch top-level domains in Cyrillic script, only a handful of companies from Russia are expected to apply to ICANN for new gTLDs.
That’s according to Andrey Kolesnikov, CEO of Coordination Center for TLD RU, which runs the country’s .ru and .РФ registries.
“There won’t be many applications from Russia, only from about 10 companies,” he said at a recent press conference, while estimating at least 1,000 applications overall.
Just 10 applicants is a surprisingly low estimate, given the resurgence of interest in Russian domain names in 2011.
The year-old .РФ (.rf, for Russian Federation) domain has been a roaring success in volume terms. Launched in late 2010, it now has about a million registered domains.
CC itself is planning to apply for .ДЕТИ, which means “.children” in Russian.
RU-Center, the largest Russian registrar, intends to apply for the city-gTLDs .МОСКВА and .moscow.
Other IDN-friendly nations may be more enthusiastic about new gTLDs. ICANN CEO Rod Beckstrom said last week that he heard that Indian companies could apply for as many as 100.