Bank spends $800,000 to move from a .bank to the exact-match .com

A small Wisconsin bank has acquired the exact-match .com for its brand for $800,000.

Bank First currently uses a .bank domain, bankfirstwi.bank, but has decided to rebrand to bankfirst.com, CFO Kevin LeMahieu told DI today.

In what many domainers will consider an “upgrade”, the .com was purchased during the fourth quarter from another financial institution.

Its new domain currently redirects to the old .bank domain.

The exact-match .bank domain, bankfirst.bank, belongs to an unrelated Mississippi bank with a similar name. But that company doesn’t use it, preferring instead bankfirstfs.com.

.bank is a tightly restricted and secured gTLD launched in 2015 where domains cost about $1,000 a year. It currently has fewer than 5,000 domains under management.

Cryptocurrency firms to be banned from .bank

The registry for the already heavily restricted .bank and .insurance gTLDs wants to change its policies to make it clear that cryptocurrency firms are not welcome.
fTLD Registry Services has opened up a public comment period on proposed changes to its eligibility policies for the two TLDs which would drop the “service provider” category of registrant.
It would also clarify that eligible entities have to be “retail” banks regulated by a proper government authority.
The elimination of “service providers” is an effort to clarify that .bank is for banks and not peer-to-peer or cryptocurrency payment providers.
Heather Diaz, senior director of compliance and policy at fTLD, told us that the service provider category was created to allow “banking core processors” and the like to register domains. She said in an email:

More recently, as the financial services arena has evolved, particularly as it relates to fintechs offering financial products/services (e.g., P2P payment providers, cryptocurrency companies), we have found that some prospective Registrants were seeking domains to enhance their legitimacy to market to regulated entities and/or consumers.

By eliminating the category, fTLD hopes to clarify that .bank is just for regulated banks.
Registrants that already own service provider domains (it sounds like there are only one or two) would be grandfathered under the proposed policy, so nobody’s going to lose their existing domains.
The proposed changes were boiled up by fTLD’s bank-led Advisory Committee and its board of directors.
Comments are being accepted until August 24, after which the company’s board will decide whether to implement the new policies.

Registrars object to “unreasonable” .bank demands

Registrars are upset with fTLD Registry Services for trying to impose new rules on selling .bank domains that they say are “unreasonable”.
The Registrar Stakeholder Group formally relayed its concerns about a proposed revision of the .bank Registry-Registrar Agreement to ICANN at the weekend.
A key sticking point is fTLD’s demand that each registrar selling .bank domains have a dedicated .bank-branded web page.
Some registrars are not happy about this, saying it will “require extensive changes to the normal operation of the registrar.”
“Registrars should not be required to establish or maintain a “branded webpage” for any extension in order to offer said extension to its clients,” they told ICANN.
i gather that registrars without a full retail presence, such as corporate registrars that sell mainly offline, have a problem with this.
There’s also a slippery slope argument — if every gTLD required a branded web page, registrars would have hundreds of new storefronts to develop and maintain.
fTLD also wants registrars to more closely align their sales practices with its own, by submitting all registration requests from a single client in a single day via a bulk registration form, rather than live, or pay an extra $125 per-name fee.
This is to cut down on duplicate verification work at the registry, but registrars say it would put a “severe operational strain” on them.
There’s also a worry about a proposed change that would make registrars police the .bank namespace.
The new RRA says: “Registrar shall not enable, contribute to or willing aid any third party in violating Registry Operator’s standards, policies, procedures, or practices, and shall notify Registry Operator immediately upon becoming aware of any such violation.”
But registrars say this “will create a high liability risk for registrars” due to the possibility of accidentally overlooking abuse reports they receive.
The registrars’ complaints have been submitted to ICANN, which will have to decide whether fTLD is allowed to impose its new RRA or not.
The RrSG’s submission is not unanimously backed, however. One niche-specializing registrar, EnCirca, expressed strong support for the changes.
In a letter also sent to ICANN, it said that none of the proposed changes are “burdensome”, writing:

EnCirca fully supports the .BANK Registry’s efforts to ensure potential registrants are fully informed by Registrars of their obligations and limitations for .BANK.  This helps avoid confusion and mis‐use by registrants, which can cause a loss of trust in the Registry’s stated mission and commitments to the banking community.

fTLD says the proposed changes would bring the .bank RRA in line with the RRA for .insurance, which it also operates.
The .insurance contract has already been signed by several registrars, it told ICANN.

.bank doing surprisingly well in sunrise

The forthcoming .bank gTLD has received over 500 applications for domains during its sunrise period, according to the registry.
fTLD Registry Services tweeted the stat earlier this week.

.BANK surpasses 500 Sunrise applications and this period ends on June 17 (see http://t.co/qkb8lwNInB), #.BANK

— fTLD Registry (@fTLD_Registry) June 9, 2015

Its sunrise period doesn’t even end until June 17. Sunrise periods tend to be back-weighted, so the number could get a lot higher.
Five hundred may not sound like a lot — and applications do not always convert to registrations — but in the context of new gTLDs it’s very high.
Discounting .porn and .adult, both of which racked up thousands of names across their various sunrise phases, the previous high for a sunrise was .london, with just over 800 names registered.
It’s not unusual for a sunrise to get under 100 names. A year ago, I calculated that the average was 144.
The 500+ .bank number is especially surprising as it’s going to be a very tightly controlled gTLD where the chance of cybersquatting is going to be virtually nil.
All .bank registrants will be manually vetted to ensure they really are banks, substantially mitigating the need for defensive registrations.
Could this be an indication that .bank will actually get used?

Directi expects all 31 of its gTLDs to be contested

Directi has applied for 31 new top-level domains and expects all 31 of them to be contested, according to CEO Bhavin Turakhia.
The company has budgeted $30 million for its unashamedly mainstream portfolio of applications – which includes the likes of .web – but that’s not including what it expects to spend at auction.
“I expect there to be contention in all of them,” he said. “Whether they will end up going to auction… we’re completely open to strategic partnerships with other industry players who we believe can add value and join hands with us, based on merit. We’ll be evaluating this on a case by case basis.”
“Something like a .web, there’ll be enough competitors out there that it will certainly go to auction, no matter what,” he said, adding that he expects at least 10 rivals for .web.
Directi has applied for: .web, .shop, .bank, .law, .music, .news, .blog, .movie, .baby, .store, .doctor, .hotel, .play, .home .site, .website, .click, .online, .one, .ping, .space, .world, .press, .chat, .city, .deals, .insurance .loans, .app, .host, and .hosting.
The company is applying via its new business unit, Radix, using ARI Registry Services as its back-end registry provider.
Turakhia said he expects to use a traditional registry-registrar model for most of the domains, assuming Directi wins its contention sets.
“The strings that we have gone for are strings that are relevant to all registrars so we expect there to be significant adoption,” he said.
“If eNom were to apply for .web and .shop – and they probably will – and if they were to win those TLDs, then our registrar businesses would definitely carry them irrespective of the fact that we have our own TLDs,” he said. “There are only so many good viable strings out there.”
Most of Directi’s gTLDs, if approved, will be completely unrestricted.
For .movie, .law, .doctor and .bank there will be some tight restrictions, Turakhia said. (UPDATE: he later added that .insurance and .loans will also be restricted).
Some will also have additional rights protection mechanisms that go above and beyond what ICANN mandates in its standard registry contracts.
But none of its applications are “community” applications, the special category of application defined by ICANN.
Turakhia said he doesn’t think some of the applicants trying to “sneak through” as community applications will be successful.
“We’re treating these as all generic strings for anyone to register domains in,” he said. “.music for me does not represent a community. I could be a bathroom singer and want a .music domain name.”
“If you treat music lovers as a community then 100% of the world is part of that community.”

As new gTLDs enter a new phase, the first wave of announcements crashes

Go Daddy, Web.com and the Public Interest Registry were among the first to reveal their new generic top-level domain plans as ICANN’s new gTLD program enters the “reveal” phase.
Announcements from several companies were timed to closely coincide with the closure of ICANN’s TLD Application System at a minute before midnight UTC last night.
After a false start (false end?) on April 12, and weeks of subsequent procrastination, the end of the new gTLD application window seems to have gone off without a hitch.
We’re now entering a new phase of the program, one which is expected to hold far fewer secrets.
Between now and the official Big Reveal, currently targeted for June 13, I’m expecting a deluge of announcements from new gTLD applicants, no longer scared of encouraging competitive bids.
Any company with any hope of standing out from the crowd of almost 2,000 applications needs to make its presence felt as loudly and as early as possible.
.web
The first to do so was number-three registrar Web.com, owner of Network Solutions and Register.com, which confirmed its long-expected bid for .web shortly before midnight.
It’s one of many companies with a claim to the gTLD, in what is certain to be a fiercely fought contention set.
The firm reckons, dubiously, that it has rights due to its trademark on Web.com, which I predict will be anything but a slam dunk argument when it comes to a Legal Rights Objection.
“We believe we possess the natural platform from which to successfully market the new .WEB top level domain since we are the sole owner of the Web.com trademark as issued by the U.S. Patent and Trademark office,” CEO David Brown said.
I wonder what the other 300 or so owners of web.[tld] domain names think about that.
.bank and .insurance
The Association of National Bankers and the Financial Services Roundtable, both US trade groups for the banking industry, provided the first post-TAS announcement to hit my inbox, at 0006 UTC.
The groups have confirmed their joint bids for .bank and .insurance, having wisely decided against the less SEO-friendly, less intuitive .banking, .invest, .investment, and .insure.
These proposed gTLDs will be secured and restricted, but they still face the substantial risk of objections from European banking regulators.
There’s also one other unconfirmed .bank applicant.
.home and .casa
Go Daddy has also revealed its two applications, giving the scoop to Domain Name Wire. It’s applied for .home and the Spanish translation, .casa, in addition to the previously announced .godaddy.
While they look benign on the face of it, I’m expecting .home to face opposition on technical grounds.
It’s on DI PRO’s list of frequently requested invalid TLDs, due to the amount of traffic it already gets from misconfigured routers.
Go Daddy may also face competition scrutiny if it wants to act as a registry and registrar, given its overwhelming dominance of the registrar market.
Both applications are also likely to find themselves in contention sets.
.ngo and .ong
The Public Interest Registry cleverly got its .ngo and .ong bids some big-readership attention a few hours ago by letting Mashable think it was getting a scoop. Ahem.
To be fair, the .ong application – a translation of .ngo for Spanish, French and Italian markets – was news. Both will target non-governmental organizations, of which there are millions.
The .ong bid stands a reasonable chance of being challenged due to its visual similarity with .org – which PIR already manages – but ICANN’s similarity tool only gives it a score of 63%.
.cloud and .global
Finally this morning, CloudNames announced applications for .cloud and .global, two unrestricted gTLDs being pitched explicitly as alternatives to .com, .biz and .info.
“A .cloud domain will allow businesses and individuals to have their own cloud on the Internet. Likewise, a .global domain will allow businesses to secure a position on an international level,” CEO Rolf Larsen said in a statement.
They’re the first examples of both strings to be announced, but CloudNames expects them both to be contested. I suspect the buzzy .cloud will be the harder to obtain.

.secure applicant claims NCC stole her idea

Domain Security Company CEO Mary Iqbal claims that NCC Group took many of her ideas for a high-security .secure top-level domain following unproductive investment talks.
Iqbal is also hinting at “potential future litigation” over the issue.
The surprising claims, made in emails to DI today, follow the announcement last week that a new NCC subsidiary, Artemis Internet, will also apply to ICANN for .secure.
“NCC Group has taken many of the security measures outlined in the Domain Security Company LLC security plan and incorporated them into the NCC Group’s proposed security measures,” Iqbal said.
Artemis chief technology officer Alex Stamos, a veteran security industry technologist, has dismissed the allegations as “completely ridiculous”.
“The only reason I know she is applying is because we did some Google searches when we were putting together our announcement,” he said.
Iqbal claims she was first contacted by NCC in January this year to talk about signing up for data escrow services – one of the technical services all new gTLD applicants need.
However, she says these talks escalated into discussions about a possible NCC investment in Domain Security Company, during which she shared the company’s security and business plans.
She said in an email:

These disclosures were made based on assurances from the NCC Group that the NCC Group was not then involved with any other applications for a secure Top Level Domain. Specific assurances were also given that the NCC Group was not involved with any other potential application for a .SECURE Top Level Domain.

But Stamos said that he’s been working on .secure at NCC since late last year, and he has no knowledge of any talks about investing in Iqbal’s company.
“All I know is that she talked to one of our salespeople about escrow,” he said. “I’ve never seen a business plan or security plan.”
Emails from an NCC executive sent to Iqbal in January and forwarded to DI by Iqbal today appear to be completely consistent with a sales call.
Iqbal said she has emails demonstrating that the talks went further, but she declined to provide them “since I may have to use it in any potential future litigation”.
Stamos pointed out that if NCC was in the habit with competing with its escrow clients, it would have applied for considerably more gTLDs than just .secure.
Artemis is proposing a significant technology development as part of its .secure bid, he said: the Domain Policy Framework, which he outlines on his personal blog here.
He added that Artemis is happy to compete with other .secure applicants – he evidently expects more to emerge – but on the merits of the application rather than “spurious claims”.
Domain Security Company “already has a very troubling history of using the legal process to overcome problems that should be based on merit”, he said.
That’s a reference to the company’s almost-successful attempt to secure US trademarks on .secure and .bank, in spite of the US trademark office’s rules against granting trademarks on TLDs.
Expect more stories like this to emerge about other gTLDs after ICANN’s Big Reveal of the applicant list next month.
Whether her claims have any merit or not, Iqbal’s not the first to claim that another applicant stole her idea, and she certainly won’t be the last.

Europe to warn consumers about .bank “risks”

The European Banking Authority has told ICANN it believes that proposed financially-oriented gTLDs such as .bank are dangerous and should be banned.
The EBA, the European Union’s central banking regulator, said it plans to issue consumer alerts, warning people about “the risks of these new naming conventions”.
In a letter to ICANN published today, EBA chair Andrea Enria said that a global gTLD such as “.bank” would not give consumers a good guide as to whether the bank was regulated in their own country.
Financial gTLDs have a “not-yet-identified benefit” and could create a “moral hazard”, Enria wrote. The EBA is also worried about the cost of trademark enforcement, he said.

the EBA believes that it is not feasible to address most of the supervisory concerns of its members on the risks of misuse of the proposed gTLDs and calls the ICANN to reconsider its plans for allowing the such of the above mentioned gTLDs and ban the establishment of such gTLDs altogether.

The EBA was formed just over a year ago as the successor to the Committee of European Banking Supervisors. Its members are the heads of the financial regulators of the EU member states.
The letter could come as a blow to the American-led .bank application proposed by the American Bankers Association and the Financial Services Roundtable’s BITS division.
The BITS project envisages a tightly controlled namespace for banks, governed by a fairly strenuous set of security measures.
But the establishment of a .bank gTLD is one area where we are almost guaranteed to see ICANN’s Governmental Advisory Committee exercising its new-found objection powers.
If the Europeans and the Americans do not see eye to eye, .bank will not see the light of day.

.bank trademark canceled after “mistake”

A US trademark on the term “.bank” granted to a likely .bank top-level domain applicant has been canceled just over a week after it was approved.
The Patent & Trademark Office withdrew trademark 4,085,335 yesterday, stating that it had been issued to Asif LLC in error.
The USPTO noticed that the application was for a gTLD string after receiving a letter of protest on January 6, which it forgot to process before granting the trademark.
In a letter to Asif’s lawyers, the USPTO noted that it has a policy of not approving trademarks for TLDs, adding:

The USPTO has broad authority to correct mistakes…
In view of the letter of protest prior to registration and the clear violation of the USPTO’s established policy that marks such as this do not function as trademarks, this registration is canceled as inadvertently issued

Asif, which recently changed its name to Domain Security Company, intends to apply to ICANN for .bank and .secure, but as I reported last week it faces an uphill battle given rival .bank bids.
It used a Wild West Domains reseller account to demonstrate to the USPTO it was using the .bank mark.
It’s not currently clear who was responsible for the letter of protest.

GAC gets more power to block controversial gTLDs

While the new version of ICANN’s new generic top-level domains Applicant Guidebook contains mostly tweaks, there’s a pretty big change for those filing “controversial” applications.
The Guidebook now grants the Governmental Advisory Committee greater powers to block gTLD applications based on minority government views.
ICANN has adopted poorly-written, ambiguous text approved by the GAC at its meeting in Dakar last October, which lowers the threshold required to force the ICANN board to consider GAC advice.
The changes essentially mean that it’s now much easier for the GAC to force the ICANN board to the negotiating table if a small number of governments object to a gTLD application.
In the September Guidebook, a GAC consensus objection was needed to force the ICANN board to manually approve controversial applications. Now, it appears that only a single country needs to object.
This is the relevant text:

The GAC advises ICANN that there are concerns about a particular application “dot-example.” The ICANN Board is expected to enter into dialogue with the GAC to understand the scope of concerns. The ICANN Board is also expected to provide a rationale for its decision.

Applications for .gay, of which there are expected to be at least two, will almost certainly fall into this category.
If you’re applying for a potentially controversial gTLD, you can thank the GAC for the fact that your road to approval is now considerably less predictable.
It’s also worth bearing in mind that the GAC is allowed to file an objection based on any aspect of the application – not just the chosen string.
So, for example, if you’re applying for .bank or .pharma and your application falls short of one government’s expected consumer safeguards, you may also see a GAC “concerns” objection.
In cases where the GAC objects to an application, the ICANN board of directors does have the ability to overrule that objection, if it provides its rationale, much as it did with .xxx.
However, .xxx was a special case, and ICANN today is under a regime much friendlier to the GAC and much more nervous about the international political environment than it was 12 months ago.
Make no mistake: GAC Advice on New gTLDs will carry weight.
This table compares the types of GAC Advice described in the Applicant Guidebook published in September with the one published last night.
[table id=5 /]
It should also be noted that since Dakar the GAC has defined consensus as “the practice of adopting decisions by general agreement in the absence of any formal objection”.
In other words, if some GAC members push for a GAC consensus objection against a given gTLD, other GAC members would have to formally object to that proposed objection in order to prevent the minority view becoming consensus.
It’s a pretty low threshold. The .gay applicants, among others, are going to have a nerve-wracking time.