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Operation September Thrust leads to another million-domain Radix gTLD

Kevin Murphy, February 4, 2019, Domain Registries

Radix has become the first new gTLD portfolio registry to hit over one million domains in more than one TLD.

It said today that .site has crossed the seven-digit threshold, joining .online, which hit a million names in 2018.

It’s huge recent growth for .site, which had around 561,000 domains under management at the end of September.

Radix CEO Sandeep Ramchandani told DI today that the rapid uptick comes as a result of a marketing program internally code-named “September Thrust”.

This involved promotional pricing — Ramchandani said the cheapest a .site could have been obtained would be about $0.99 — and joint-marketing efforts with multiple registrars.

This mostly involved plugs on registrar home pages, email shots, and promotion in the “check availability” part of registrar storefronts, he said.

The latest transaction reports filed with ICANN show .site grew by about 120,000 DUM in October, with West.cn, NameCheap and Network Solutions (Web.com) the biggest beneficiaries.

NetSol’s .site DUM actually grew by about 10x in the month.

The $1 retail pricing was apparently available at some registrars prior to September, and continues to exist on storefronts today.

Radix claims 77% renewal rates after two years

Kevin Murphy, November 14, 2017, Domain Registries

New gTLD registry Radix says that three of its larger TLDs have seen a 77% renewal rate two years after launch.

The company said today that .online had 75% renewals, with .tech at 78% and .site at 81%.

It appears to have carved out these three from its portfolio for attention, ignoring the rest of its portfolio, because they all went to general availability in the same two-month period July and August 2015.

The renewal rates are for the first month of GA. In other words, 77% of the domains registered in the TLDs’ respective first month have been renewed for a third year.

Radix, in a press release, compared the numbers favorably to .com and .net, which had a combined renewal rate of 74% in the second quarter according to Verisign’s published numbers.

It’s probably not a fully fair apples-to-apples comparison. Domains registered in the first month of GA are likely higher-quality names registered by in-the-know early adopters, and therefore less likely to be dropped, whereas .com and .net have decades of renewal cycles behind them.

Radix also said that 86% of domains registered during the three TLDs’ sunrise periods and Early Access Periods are still being renewed, with .tech at 92% and .site at 88%.

Eight more gTLDs get Chinese licenses

Kevin Murphy, October 12, 2017, Domain Registries

Radix and MMX have had four new gTLDs each approved for use in China.

MMX has had .work, .law, .beer and .购物 (Chinese for “shopping”) approved by the Ministry of Industry and Information Technology.

Radix gained approval for .fun, .online, .store and .tech.

The approvals mean that Chinese customers of Chinese registrars will be able to actually use domains in these TLDs rather than just registering them and leaving them barren.

It also means the respective registries have to apply more stringent controls on Chinese registrants.

They’re the first new gTLDs to get the nod from MIIT since April.

Only a couple dozen Latin-script new gTLDs have been given regulatory approval to operate fully in China.

MMX’s biggest success story to date, .vip, is almost entirely beholden to the Chinese market. Before today, it was also the only gTLD in its portfolio to pass the MIIT test.

The company said in a statement it has another four strings going through the approval process.

Radix already had .site on sale in China with government approval.

Radix targets a million .online names in 2-3 years

Kevin Murphy, August 27, 2015, Domain Registries

Having just finished the most-successful new gTLD launch day to date, Radix Registry reckons it can get .online to seven figures in two to three years.

“We’re at 37,170 names as of an hour ago,” Radix CEO Bhavin Turakhia told DI at about 1000 UTC this morning.

That represents less than a full day of general availability. The company said last night that 28,000 names were registered in the first 30 minutes.

UPDATE: At the 24-hour mark, Radix tweeted this:

That beats .club’s 25,000-ish, which was Radix’s publicly stated goal, but it also tops .berlin’s 31,000 first-day names.

The CEOs of both these rival registries had publicly predicted their positions would be toppled and actively encouraged Radix to claim the crown.

Turakhia said that the majority of names registered came from pre-orders, largely at 1&1.

“Fourteen thousand names came from 1&1, 6,000 from Go Daddy, 2,700 from United Domains, 1,900 from Name.com and 1,400 from Tucows,” he said, partially breaking down the 37,170 figure by registrar.

He said the goal is to have a .online zone measured in the millions of names.

“I estimate that we should be able to get to a million names in a period of two to three years,” he said. “That’s on a conservative basis.”

Depending on how you count domains, .xyz may have already been the first to hit one million. Its zone never got as high as a million names, but it may have briefly crossed a million in terms of domains under management earlier this year.

At auction, .online sold for what is believed to be an eight-figure sum, originally to a joint venture of Radix, Tucows and Namecheap.

Radix bought out its partners earlier this year.

That was an increase in risk exposure Radix business head Sandeep Ramchandani said made him nervous. He said launch day’s numbers show .online’s potential.

Turahkhia said that there are 680,000 names in the .com zone that end in “online” today, and a million that have “online” somewhere in the second level, showing that the string is desirable to registrants.

Radix said last night that its Early Access Period — during which names are sold for a higher price — ended with 1,130 sales.

Turahkhia said that of these, about 1,000 were registered in the last three days, during which time the price was $100. Regular .online pricing is around the same as .com ($14.99 at 1&1 and Go Daddy), but some registrars are selling for as much at $50.

Radix targets 25,000 names for .online’s first day

Kevin Murphy, August 18, 2015, Domain Registries

Radix Registry reckons .online will move at least 15,000 domains in its first day of general availability, but it’s aiming higher.

“We are confident .online will be amongst the biggest new gTLDs that have launched,” Radix business head Sandeep Ramchandani said in a press release today.

“The same sentiment across several Registrar Partners has reinforced our beliefs. We expect to start off with at least 15,000 registrations at launch and would love to break .club’s launch record,” he said.

When .CLUB Domains launched .club in 2014, its zone file showed over 25,000 domains after the first 10 hours.

Radix is basing its projections not only on its registrar conversations, but also on .online’s sunrise period, which ended yesterday with 775 sales.

That number is of course low by pre-2012 standards, but it’s in the top tier of sunrise periods for non-controversial new gTLDs.

The only strings to top 1,000 names to date have been ICM Registry’s .porn and .adult and Vox Populi’s .sucks.

.CLUB’s sunrise weighed in at 454 domains.

Radix had better hope .online is successful — the gTLD sold for seven or eight figures at private auction.

The gTLD will go to its Early Access Period tomorrow before settling down to regular pricing August 26.