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After shaky start, .blog launches today

Kevin Murphy, November 21, 2016, 14:29:49 (UTC), Domain Registries

The new gTLD .blog goes into general availability today, after some mild controversy about the way the registry allocated reserved domain names.
Knock Knock Whois There, the registry affiliated with WordPress maker Automattic, last week apologized to some would-be customers for declining to honor some landrush pre-registrations.
Some registrants had complained that domains that were accepted for pre-registration were subsequently added to KKWT’s list of registry-reserved names, making them unavailable for registration.
KKWT said in a blog post Thursday that the confusion was due to it not having finalized its reserved list until just before its landrush period kicked off, November 2.
Registrars, including those accepting pre-registrations, were not given the final lists until the last minute.
Landrush applications cost around $250 but were refundable.
KKWT also revealed the make-up of its founders program domains, the 100-strong list of names it was allowed to allocate pre-sunrise.
The founders program currently seems to be a bit of a friends-and-family affair.
Of the 25 live founder sites currently listed, about 20 appear to be owned by the registry, its employees and close affiliates.
The registry said in its blog post that 25 super-generic domains had been given to It seems the blog host will offer third-level names in these domains for free to its customers.
.blog had 1,743 domains in its zone file yesterday.
General availability starts about 30 minutes from the time this post was posted, at 1500 UTC. Prices are around the $30 mark.

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Comments (2)

  1. Adam says:

    It’s crazy the prices what Automattic did. I don’t see this bring a successful new tld.

  2. Martin says:

    Wouldn’t touch it if they gave it for free

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