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Right of the colon? IDN getting killed over dot confusion
An internationalized domain name ccTLD is reportedly getting buried because of a confusion about how many dots should appear.
Armenia’s .հայ (.xn--y9a3aq) today has fewer than 300 registered domains, well under 1% of the volume enjoyed by the Latin-script .am, apparently due to a unique quirk of the Armenian language.
According to a report in the local tech press, sourcing a registry VP, .հայ domains are not working because of how the Armenian script uses punctuation.
In Armenian, a full-stop or period is represented by two vertically aligned dots called a verjaket that looks pretty much identical to a colon in English and other Latin-based languages.
A single dot, looking and positioned exactly like a Latin period, is called a mijaket and is used in the same way English and other languages use a colon.
It’s not entirely clear whether the problem lies with the user, the keyboards, the browsers, or elsewhere, but it’s plain to see how confusion could arise when you have Armenian-script characters on both sides of a Latin-script dot.
The registry, ISOC Armenia, is today reporting just 298 .հայ domains, compared to 34,354 .am domains.
The Latin-script ccTLD has benefited in the past from its association elsewhere with AM radio. It’s also sometimes used as a domain hack, including by Instagram’s URL shortener.
It’s probably worth noting that while Armenia seems to have a unique problem, it’s far from unusual for an IDN ccTLD to perform poorly against its Latin stablemate.
.հայ, which transliterates to “.hay”, is an abbreviation of the Armenian name for Armenia, Հայաստան or “Hayastan”. It was delegated by ICANN in 2015 as part of its IDN ccTLD fast-track program.
Armenian has fewer than seven million speakers worldwide. Armenia has roughly three million inhabitants.
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