Lockdown bump sees GoDaddy double customer gains in 2020
GoDaddy almost doubled its rate of customer acquisition in 2020, compared to 2019, as pandemic-related lockdown measures pushed more small businesses online.
The company last week reported that it added 1.4 million customers last year, a 7% year-on-year growth but almost double the number it added the previous year.
It ended the year with 20.6 million customers, up from 19.3 million 12 months prior.
Recognizing that coronavirus restrictions in various parts of the world were increasing demand for domains, hosting and related services, the market-leading registrar upped its marketing spend to make sure it captured as many customers as possible.
It spent $438.5 million on marketing last year, up from $345.6 million in 2019.
Its full-year revenue from domains grew from $1.35 billion to $1,51 billion. Including its other segments, company revenue was up to $3.31 billion from $2.98 billion, an 11% increase.
Domains revenue for the fourth quarter was $402.2 million, up 14.2% on Q4 2019. Total revenue for the quarter was $873.9 million, up 12.0%.
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