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Looks like XYZ bought another gTLD

Kevin Murphy, August 2, 2022, 15:30:43 (UTC), Domain Registries appears to have added the 34th string to its swelling stable of gTLDs.

ICANN records suggest that it’s taken over the contract for .lat, a TLD aimed at Latin America.

While no contract reassignment documentation has been published, the transfer of .lat from ECOM-LAC, the Uruguay-based registry, to XYZ is on ICANN’s list of contract movements.

.lat’s addressable market is the over 600 million people in the Latin American region, not to mention the global diaspora. Names sell for as little as $25 per year.

But it only has about 5,500 domains under management right now, seven years after launch.

In theory, it would compete with .latino, but that appears to be a dodgy defensive delegation, never launched, by satellite TV company Dish.

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Comments (3)

  1. Leo says:

    Latin America’s population is about 600 million people. Is that what you mean by the total addressable market? I am now wondering what the actual likely market size is. After all, it’s unlikely that everyone in any market would register even one domain name.

    • Kevin Murphy says:

      Yeah, but you’re probably not going to register a .lat name if you were born and raised in Estonia.

      • Leo says:

        Out of region registrations wasn’t what I was getting at. Not everyone registers domain names. So, if the population is about 600 million, what proportion could be expected to have one or more domain names? That’s the real market they are in.

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