Looks like XYZ bought another gTLD
XYZ.com appears to have added the 34th string to its swelling stable of gTLDs.
ICANN records suggest that it’s taken over the contract for .lat, a TLD aimed at Latin America.
While no contract reassignment documentation has been published, the transfer of .lat from ECOM-LAC, the Uruguay-based registry, to XYZ is on ICANN’s list of contract movements.
.lat’s addressable market is the over 600 million people in the Latin American region, not to mention the global diaspora. Names sell for as little as $25 per year.
But it only has about 5,500 domains under management right now, seven years after launch.
In theory, it would compete with .latino, but that appears to be a dodgy defensive delegation, never launched, by satellite TV company Dish.
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Latin America’s population is about 600 million people. Is that what you mean by the total addressable market? I am now wondering what the actual likely market size is. After all, it’s unlikely that everyone in any market would register even one domain name.
Yeah, but you’re probably not going to register a .lat name if you were born and raised in Estonia.
Out of region registrations wasn’t what I was getting at. Not everyone registers domain names. So, if the population is about 600 million, what proportion could be expected to have one or more domain names? That’s the real market they are in.
Although US$25 is considered a low price for Americans and Europeans, for Latinos it is a bit expensive.
When compared to the prices of ccTLDs such as .br, .uy, .ar, .mx or .cl in local currencies, .lat is expensive.
There are companies that offer third-level domain services, which are cheaper and more easily understood, such as .LatAmm.com!
I should point out that Latin America is not so used to new gTLDs and that domains in local ccTLDs or .com are still the preferred choice for Latinos.
While new gTLDs do not have that much share in Latin America, they have some level of usage.
For instance, a registry research within 22K Brazilian companies listed at Crunchbase (typically start-ups), showed 73% registered in .br, 22% in .com/.net and 5% in new gTLDs.