Donuts’ portfolio swells as ICANN signs 31 new gTLD contracts

ICANN signed 31 new gTLD Registry Agreements yesterday, 24 of which were with Donuts subsidiaries.
Back-end registry provider Neustar was among a handful of companies signing RAs for their dot-brands too.
Donuts signed contracts for: .haus, .properties, .maison, .productions, .parts, .cruises, .foundation, .industries, .vacations, .consulting, .report, .villas, .condos, .cards, .vision, .dating, .catering, .cleaning, .community, .rentals, .partners, .events, .flights and .exposed.
Top Level Design signed for .ink, which is expected to compete with Uniregistry’s already-delegated .tattoo.
XYZ.com signed for its uber-generic budget offering .xyz.
BusinessRalliart is now contracted for its Japanese geo .okinawa.
IRI Domain Management, affiliated with the Mormon church, got its .mormon RA, for what is expected to be a “highly restricted” religious namespace.
KRG Department of Information Technology got .krd, which it wants to use to serve the Kurdish people and Kurdistan region of Iraq.
Finally, Italian management consultancy Praxi got its dot-brand .praxi.

Superstitious launch planned for Chinese gTLDs

TLD Registry plans to time its Chinese new gTLD launch dates to coincide with days considered lucky in Chinese astrology.
The Sunrise period for .在线 (“.online”) and .中文网 (“.chinesewebsite”) will start January 17 and end March 17.
According to the registry:

Both the start and end days of Sunrise fall on highly auspicious days for “starting new businesses” in the ancient Chinese almanac. The Chinese almanac was created during the Han Dynasty around 200BC, and continues to be an important guide to the lives and businesses of more than a billion Chinese people.

A landrush period will follow starting March 20, “an auspicious day for ‘breaking ground'”, and ending April 24.
TLD Registry will also run a live/online auction for “the most valuable and sought-after” names in Macau on March 21.
General availability is slated for April 28, “a highly auspicious date for ‘starting new businesses’ and ‘grand openings'”
It’s cute marketing, and no mistake.
The Chinese almanac, like all astrology, is of course utter nonsense.

.eu names to be sold outside the EU

EURid is to expand sales of .eu domains to three countries outside the European Union from January 8.
Companies and individuals from Iceland, Lichtenstein and Norway will get to register .eu names, due to a rule change at the registry.
The three countries are members of the European Economic Area, which enjoys many of the trade benefits of the Union but without full EU membership.
EURid said that the 2002 European Parliament regulation that created .eu always envisaged the eventual expansion of the ccTLD to the EEA.
The change expands the registry’s addressable market by fewer than 5.4 million people, five million of whom are Norwegian.

DotKiwi puts $7 million of premium names on sale

DotKiwi has put NZD 8.5 milion ($7 million) of “premium” domain names on the market in advance of the delegation of .kiwi, which it expects to happen this week.
There are 4,668 names on sale right now, ranging in price from NZD 501.50 ($410) to NZD 124,626.71 ($102,000).
The highest price belongs to hotels.kiwi.
The average asking price is NZD 1,832.39 ($1,500).
The registry said:

All premium names have been valued in collaboration with third parties that specialise in valuing domain names around the globe. The value of a .kiwi premium name is determined using historical sales data, search engine popularity and traffic.

There are 32 domains priced at over $10,000. These are the top 10 highest-priced names:
[table id=23 /]
Unlike other new gTLD registries that have introduced tiered renewal pricing for premium names, DotKiwi plans to charge a standard NZD 40 ($33) annual fee for premiums.
DotKiwi tells us that the names have all been reserved, so they’re ineligible for the mandatory Sunrise period (expected to start later this month).
But the names won’t actually be activated until after Sunrise is over. Then, they’ll still be subject to the Trademark Claims service, which alerts trademark owners when their mark has been registered.

Let’s Learn IDNs — .中文网 (Chinese Website)

Today, the belated first in an irregular series of articles devoted to making new IDN gTLDs more recognizable to the majority of DI readers who use the Latin alphabet in their native tongue.
Let’s Learn IDNs, as I said in my introduction to the series, won’t teach you Greek, but it will hopefully make it easier to instinctively know what a Greek IDN means when you see it.
I’m hoping this will prove very useful for everyone with an interest in the new gTLD program, bringing meaning to what otherwise would be an incomprehensible string of gibberish.
For the first lesson, we’re looking at TLD Registry‘s .中文网, which I guarantee after today you’ll never forget.
U-Label
.中文网
A-Label
.xn--fiq228c5hs
Translation
“.chinesewebsite”
Script
Chinese (Simplified)
Language(s)
Chinese. According to the registry, this includes “Mandarin, Cantonese, Hakka and over 250 other Chinese dialects.”
Transliteration
Zhōng Wén Wǎng
Pronunciation
Jong (rhymes with long)
When (as in “when are you arriving”)
Wong (rhymes with long)
How to Learn this IDN
In Chinese, each character generally represents a syllable and will often also have meaning as a word in its own right, which is the case with the three characters of .中文网.
Helpfully, these characters are also pictograms that pretty much explain themselves.
中 (Zhōng) is a line going through the middle of a box. It means “middle”. It’s also the first character of the Chinese word for “China” — 中国, which literally means “Middle Kingdom”.
文 (Wén) looks like a little writing desk with a quill on top. It means “language”. Combine it with 中 to get 中文, which means “Chinese Language”.
网 (Wǎng) looks like a net (or maybe a cobweb). It’s the Simplified Chinese word for “net”, which the Chinese also use to refer to the internet or web.
“Altogether, 中文网 as a gTLD string, is two words that make one common Chinese language expression: Chinese-language (中文) website (网),” said TLD Registry’s head of comms Simon Cousins.
Dead easy, right?
Certainly, since Cousins first explained this to me a few months ago, I’ve never failed to recognize .中文网 whenever I’ve seen it.

Two more new gTLDs delegated

The new gTLDs .menu and .uno have gone live on the internet.
Both appear to have been delegated to the DNS root zone at some point over the last few days — nic.menu and nic.uno are both resolving right now, though nic.uno takes you to an Apache status page.
The Latino-focused .uno is the first gTLD of the 10 applications linked to Kanasas-based DotRegistry to become active; .menu is the first for What Box?, which now has three remaining applications.
What Box has already partnered with Go Daddy to offer .menu domains, priced at $49.99 a year or $199.99 a year if you buy a “priority pre-registration”.
I believe the current total of new gTLDs in the root is 34, 26 of which belong to Donuts.

Google’s first new gTLD hits the root

Google has become the latest new gTLD registry with a string live in the DNS root.
Its .みんな — Japanese for “everyone” — was delegated by ICANN last night. The URL nic.みんな resolves already to charlestonroadregistry.com, the name of Google’s registry subsidiary.
Google plans to operate it as an open, unrestricted namespace, aimed at Japanese-speaking registrants.
It’s the fifth internationalized domain name to go live and one of only three IDN applications from Google.
Google has 96 more active new gTLD applications, 57 of which are contested.

Could new gTLD auctions last until April 2016?

April 2016. That’s the likely date of the final new gTLD contention set auction under the rules currently anticipated by ICANN.
As you might imagine, many applicants are not happy about this.
In a series of presentations over the last couple of weeks, ICANN has laid out how it sees its “last resort” auctions playing out.
Preliminary timetables have been sketched out, from which three data points are noteworthy:

• Auctions will start in “early March” 2014.
• There will be one “auction event” every four weeks.
• Applicants can bid on a maximum of five gTLDs per auction.

Currently, the applicant in the most contention sets is Donuts, as you might have guessed given the size of its portfolio. By my reckoning it’s currently contesting 141 gTLD strings.
With a March 1 date for the first auction, and taking into account the aforementioned timing restrictions, it would be April 23, 2016 before the final Donuts contention set is resolved.
That’s four years after the application window closed.
Google would be in auctions until January 2015. TLDH, Uniregistry and Amazon’s contested strings would be tied up until at least October next year.
This is obviously terrible news for applicants competing with portfolio applicants where the contention set has quite a high position in ICANN’s prioritization queue.
A year or two is a long time to wait — burning through your funding and not taking in any revenue — if you’re a single-string applicant on a tight budget. Every dollar spent waiting is a dollar less to spend at auction.
According to ICANN, applicants will be able to waive the five-gTLDs-per-month maximum.
But that only seems to help the larger portfolio applicants, which will be seeing revenue from launched, uncontested gTLDs and could take the opportunity to starve out their smaller rivals.
Auctions themselves are shaping up to be a controversial subject in general, with several community members taking the mic at the ICANN 48 Public Forum last week to call for ICANN to change the process.
A few people pointed the ICANN board to the recent withdrawal of DotGreen — a popular but evidently poorly funded community effort — from the new gTLD program as a harbinger of things to come.
“By not allowing applicants to be in more than five auctions simultaneously it means those applicants, particularly portfolio applicants, are not going to be able to move through their contention sets,” Google policy manager Sarah Falvey said at the Forum.
“It drags in all the single applicants, because they’re stuck on that exact same time schedule and can’t move their applications through as well,” she said, adding that ICANN should create a new process that sets the time limit for auctions at about six months.
“People could be waiting two years to delegate through no fault of their own,” she said.
Later responding to Afilias director Jonathan Robinson, who backed up Falvey’s call for an accelerated schedule, ICANN president of generic domains Akram Atallah said that the rules are not yet set in stone.
The five-a-day rule was created to give applicants the ability to plan payments better, he said, and ICANN is still soliciting input on how the system could be improved.

Is this the worst new gTLD video yet?

If you’re trying to market a new gTLD aimed solely at CEOs, and your messaging is security, credibility and authority, what’s the best medium to get that message across?
Why, it’s white rap of course! In Donald Trump masks!
That’s apparently the thought process of PeopleBrowsr, the applicant for .ceo, anyway.
The video below got its first airing during a joint PeopleBrowsr/TLDH party at ICANN 48 in Buenos Aires last week.
I was on a bio break at the time and missed the premiere, but I was assured by other party-goers that it was the most painfully awkward video ever screened at an ICANN meeting.
After PeopleBrowsr published it on YouTube today, I was not disappointed. Enjoy a true classic:

First English new gTLD Sunrise periods start today

Donuts today kicks off the Sunrise periods for its first seven new gTLDs, the first English-language strings to start their priority registration periods for trademark owners.
The big question for mark holders today is whether to participate in Sunrise, or whether Donuts’ proprietary Domain Protected Marks List is the more cost-efficient way to go.
Sunrise starts today and runs until January 24 for .bike, .clothing, .guru, .holdings, .plumbing, .singles and .ventures. Donuts is planning seven more for December 3.
These are “end-date” Sunrises, meaning that no domains are awarded to participants until the full 60-day period is over. It’s not first-come, first-served, in other words.
Where more than one application for any given domain is received, Donuts will hold an auction after Sunrise closes to decide who gets to register the name.
The primary requirement for participating in Sunrise is, per ICANN’s base rules, that the trademark has been submitted to and validated by the Trademark Clearinghouse.
Donuts is not enforcing additional eligibility rules.
The company has not published its wholesale Sunrise application fee, but registrars have revealed some details.
Com Laude said that the Donuts “Sunrise Participation Fee” is $80, which will be the same across all of its gTLDs. Registrars seem to be marking this up by about 50%.
Tucows, for example, is asking its OpenSRS resellers for $120 per name, with an additional first-year reg fee ranging between $20 and $45 depending on gTLD.
Lexsynergy, which yesterday reported on Twitter a spike in TMCH submissions ahead of today’s launch, is charging between £91 ($147) and £99 ($160) for the application and first year combined.
The question for Trademark Owners is whether they should participate in the alternative Domain Protected Marks List or not.
The DPML is likely to be much cheaper for companies that want to protect a lot of marks across a lot of Donuts gTLDs.
A five-year DPML fee can be around $3,000, which works out to $3 per domain per year if Donuts winds up with 200 gTLDs in its portfolio.
Companies will not be able to actually use the domains blocked by the DPML, however, so it only makes sense for a wholly defensive blocking strategy.
In addition, DPML does not prevent a eligible mark owner from registering a DPML domain during Sunrise.
A policy Donuts calls “DPML Override” means that if somebody else owns a matching trademark, in any jurisdiction, they’ll be able to get “your” domain even if you’ve paid for a DPML entry.
I should point out that Donuts is simply following ICANN rules here. There are few ways for new gTLD registries to make names ineligible for Sunrise within their contracts.
Trademark owners are therefore going to have to decide whether it’s worth the risk of sticking to a strictly DPML strategy, or whether it might make more sense to do Sunrise on their most mission-critical marks.
DotShabaka Registry was the first new gTLD operator to go to Sunrise, with شبكة., though the lack of Arabic strings in the TMCH means it’s largely an exercise in contractual compliance.