Recent Posts
- ICANN puts blockchain on the agenda for good
- New gTLD in trouble as largest registrar gets suspended
- ICANN picks comms firm for new gTLDs outreach
- Donuts goes with bland, forgettable, for new company name [rant]
- Broker says it will sue after DNS abuse sting operation
- Unstoppable targets another city gTLD with free domains
- Dynadot takes down its own web site after apparent breach
- The slow crawl to closed generics at ICANN 74
- Controversial Chinese firm among two newly revealed UNR gTLD buyers
- Over 900 people show up for ICANN 74
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- Hamburg selected for next year’s ICANN AGM
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- Nominet opens directorship nominations
- GoDaddy acquires two education-themed gTLDs
- Crypto domains: a feminist issue?
- Turkey name change could free up gTLD string
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- DNSAI to name most-abused registries, registrars
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- Porkbun hits a million domains
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- Seat reservations and waiting lists on the cards for ICANN 74
- New gTLDs or Whois access? What’s more important?
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- ICANN kicks the can on .web yet again
- ALAC’s brutal takedown of that “aggressive” ICANN 74 coronavirus waiver
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- Blockchain domains pose “significant risks” to internet, says ICANN
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- Two countries could lose registrar competition after breach notices
- .tattoo — another UNR gTLD auction winner emerges
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- UDRP suspended in Ukraine
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- ICANN salary porn: 2021 edition
- A sign of things to come? Verisign slashes outlook in post-pandemic slowdown
- UDRP comments reveal shocking lack of trust in ICANN process
- CentralNic sees 51% growth in Q1
- Ukraine won’t delete domains until war is over
- Covid surge scuppers ICANN LA meetings
- Vox Pop defends its favorite cybersquatter
- ICANN picks recipient of $1 million Ukraine aid
- More friction over closed generics
- ICANN’s Covid-19 waiver formally appealed
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- Verisign wipes free TLDs from the world stats
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- TMCH turning off some brand-blocking services
- Bye-bye Alice’s Registry
- .kids goes live, plans to launch this year
- ICANN suggests its Covid waiver may be worthless
- Domain sales exempt from US sanctions on Russia
- African Union can’t register .africa domain
- Microsoft seizes domains Russia was using to attack Ukraine
- Blacknight objects to ICANN 74 Covid waiver
- DNS Abuse Institute names free tool NetBeacon, promises launch soon
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- GoDaddy formally signs .tv registry contract
- ICANN lists the reasons I probably won’t be going to ICANN 74
- A public apology for my April Fool’s blog post
- ICANN accidentally summons Lesser Old One in DNSSEC snafu
- ICANN “volunteers” want to get paid for sitting through pandemic Zoom calls
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- Marby pledges low red tape in $1 million Ukraine donation
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- Ukraine registry hit by 57 attacks in a week
- ICANN says higher domain prices may be in the public interest
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- .au names available today
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- Google to launch a shopping-themed gTLD next week
- Another DNSSEC screw-up takes down thousands of .au domains
- XYZ bought most of Uniregistry’s TLDs
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- EURid appoints new CEO
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- Closed generic gTLDs likely to be allowed, as governments clash with ICANN
- 101domain throttles its business in Russia
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- Soviet Union “no longer considered eligible for a ccTLD”, ICANN chair confirms
- Nominet cuts off Russian registrars
- Now Sedo pulls the plug on Russians
- DNSSEC claims another victim as entire TLD disappears
- Ukraine’s emotional plea to ICANN 73
- ICANN extends Covid-19 abuse monitoring to Ukraine war
- ICANN’s Ukraine relief may extend to Russians too
- ICANN offers $1 million to Ukraine projects, supports Ukrainian registrants
- Here’s a way ICANN could actually help the people of Ukraine
- GoDaddy stops selling .ru domains, commits money to support Ukraine
- Gandi says it supports Ukraine but WON’T cut off Russians
- Now IONOS kicks out Russian customers
- ICANN says NO to Ukraine’s Big Ask
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- Ukraine asks ICANN to turn off Russia’s internet, but it’s a bad idea
- Namecheap boss goes nuclear on Russian customers
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- As Russia advances on Kyiv, .ua moves out-of-country
- Maybe now’s the time for ICANN to start dismantling the Soviet Union
- Cybersquatting cases down in .uk
- GoDaddy among five companies competing for .za contract
- Registrar hit with second porn UDRP breach notice this year
Is this the worst new gTLD video yet?
If you’re trying to market a new gTLD aimed solely at CEOs, and your messaging is security, credibility and authority, what’s the best medium to get that message across?
Why, it’s white rap of course! In Donald Trump masks!
That’s apparently the thought process of PeopleBrowsr, the applicant for .ceo, anyway.
The video below got its first airing during a joint PeopleBrowsr/TLDH party at ICANN 48 in Buenos Aires last week.
I was on a bio break at the time and missed the premiere, but I was assured by other party-goers that it was the most painfully awkward video ever screened at an ICANN meeting.
After PeopleBrowsr published it on YouTube today, I was not disappointed. Enjoy a true classic:
Related posts (automatically generated):
TLDH wins .london contract, gets hacked
TLDH reveals new gTLD launch strategy
.ceo smartens up in new promo video
Tagged: ceo, icann 48, new gTLDs, peoplebrowsr
Wow!
I think they may have just destroyed their own extension. The message I get comes down to one word.
“Wannabee” or “Faker”
And this is what I mean by one extension hurting other extensions. They may make more than themselves look silly and unprofessional.
Rick, isn’t that exactly their target audience – people who want to impress other people by using .CEO?
This video makes me ask on simple question.
I wonder where in the class these marketing executives that approved this ad graduated?
If they were in the top 10 % then the comedy channel has some competition they weren’t counting on.
Using celebrity likenesses to promote a commercial product might expose them to legal liability. Although, those celebrities probably have better things to do than sue what looks like a middle-school effort….
Another example of the “innovation” that new gTLDs are bringing to the marketplace…..probably not what ICANN promised, but what they should have expected.
Wait, what? You’re saying that Trump, Branson and Zuck *don’t* endorse this? But, but…
I actually found this video amusing and well done. New TLD registries are going to have the last laugh as all these new TLDs crush (and I mean crush) dot com domainers. Good luck standing up to this tsunami of alternatives to your bad and overpriced domain name portfolios gentlemen…
Video aside, I’m having trouble understanding the use case for registering a .ceo domain name. I can see some defensive registrations by large companies. But why would an individual register one?
It appears there might be a social networking aspect tied into the domains. But why is the domain name itself useful? Why not just a social network for CEO’s?
As far as I understand it, .ceo wants to operate a social network — maybe a bit like LinkedIn — for CEOs.
I really don’t think it’s a defensive play, but I’ve yet to be convinced on the CEO-registrant play.
As you say, why not just a social network for CEOs run at the second level? I don’t get it.
.ceo explained their positioning during the event to be not only for CEOs, but future CEOs, CEOs in the making, yet-to-be-promoted CEOs etc.
That seems like fair-enough pitch to me.
who, of that group of people they are positioning for, has time or need for a vanity domain??? No one who is important to the group of people they are positioning this .ceo for would view such a vanity site as anything but a douche idea.
This cringeworthy. Reminds me of: http://www.youtube.com/watch?v=o8T095mFdW8
Worst. Video. Ever. I agree that they just blew any credibility with this video. Stop and rethink guys….
I think it’s a fresh innovative approach
Can’t wait to see next video
I think it’s one of the freshest approaches I’ve seen
The rap music really get u hooked into the intro
Not all CEOs take themselves so seriously these days. I think they’ll get it’s firmly tongue in cheek
Really? Please. Knock it off.
I think it’s really fun!
Better than the .TEL video!
Holy crap. Someone give these guys a free domain at .lame
Hang on, the concept of a .ceo TLD was lame even before this video came out.
We need to update IDNA2008 to allow ² so we can give these guys a free domain at .lame²
.losers would be a good alternative.
Let me guess.
“Cameron B”, “Jana” and “Marc” share the same IP address, and they all lead back to .ceo’s marketing office?
Nope.
Which means they are pros, doing it either thru zombie machines or cheap $1/h outsourcing.
It’s silly, but it made me laugh and I remember the name. So it’s effective in that regard, and different to other stuff I’ve seen tried.
Watching this AMAZING video got my teeth their whitest white! Thank you .CEO!!!
“VERY RAW & REAL” I think it’s really fun!”
That’s an abomination.
With the volume of videos coming about new gTLDs, people will stop on something “different”. This one is different.
Yeah, some people think any publicity is good publicity, got Kevin to blog about it didn’t they?
Only this generation thinks that’s true, you don’t see luxury brands advertising on coupon sites and there’s a reason for that.
A proper marketing campaign might have added some gravitas to the extension, but for wannabe CEOs it’s perfect.
Well, if their goal was to get people talking about .ceo they certainly achieved that, but what an awful video for anyone over age 14. IMO a loser gTLD to start with, gonna appeal to a bunch of wannabe low esteem morons who hope their email address will be cool to their friends.
Reminds me of all the spammy letters and marketing pitches we get offering to publish our Execs names in their “Whos-Who” book for $25 bucks.
This is ridiculous. Did the folks who wasted their money on this actually consider why anyone who is a CEO or is on the road to becoming a CEO would have time to waste on a vanity domain?? … that no one who is meaningful to a CEO or potential CEO would care that someone has a .ceo vanity domain? In fact, if you have a .ceo domain I would think the opposite of you, that you are a douche wannabe and don’t have a clue as to what being a CEO is about. This is one of the worst ideas I have ever heard. And the video does a great job of dramatizing the stupidity.
.CEO = .POSER
Maybe next they should make a Miley Cyrus twerking video – just to give their credibility a bump.
A bad ad doesn’t mean that a product is bad. But in this case, the product also is bad !
I really dont understand how people can invest so much money in a ridiculous project…
I’m pretty sure they hired someone from fiverr.com. The volume of comments here made it worth it.
.buzz should take a cue.
“My address is top level and you’re just part of the herd”. Hysterical.
Seriously though, new TLDs will need to be promoted differently to stand out from the crowd. This is a pretty good attempt at standing out.
I actually think .ceo is a cool idea. Its a vanity url but also shows u mean business.
Im just not sure how email addresses are supposed to work though? Eg mine wud be adam@adam.ceo
Doesnt really make any sense and is rather confusing!
me@adam.ceo , mail@adam.ceo, itsme@adam.ceo, lastname@adam.ceo, talkto@adam.ceo, talktome@adam.ceo… or all of the above redirected to your actual mailbox, as it’s possible to send anything@domain to a single mailbox.
Big Thank you, TLD Influencers for the all the heart felt (and visceral) responses.
I am the one who approved the video for release at our BA party (and email list) 🙂
My two favorite comments were:
“LOVE it you psycho bastards (in a private email)”
“Worst. Video. Ever” (Adrian)
We think humor cuts through.
We think this industry is going to be turned upside down by new marketers and fresh approaches.
Domain names are about to become domain identities and domain networks.
In the next 10 years we believe every person will have a domain identity, and many their own social networks.
I personally like what Minds and Machines, dotKiwi, dotUno and dotNYC are doing.
I am inspired by Frank Shilling’s end to end solution
I love Amazon’s custom TLD vision
Ray’s dotWiki will be huge in the wiki community
dotCEO will be marketed to multiple channels.
It will be bundled with access to various types of CEO Networks from high profile CEOs to aspirational CEOs .
Our core business at PeopleBrowsr is the technology that powers these large networks
Plse send in your pics to JodeeRich@PeopleBrowsr.com and we will organize cameo appearances in the next version (Kevin said he was up for it – with a mask on).
In the works is a Super bowl edit.
Happy Thanksgiving
JodeeRich.CEO
There’s no need for the dot commers to be arguing, hoopin,’ or a hollerin’ about steering all these new names out of the barn anymore. This here video proves it.
Obviously, if you naysayers never lived rural out in podunk yourself, you’ll never appreciate the celebrities, opportunity, and entertainment that more dodunks will bring to life.
There’s no need for the dot commers to be arguing, hoopin,’ or a hollerin’ about steering all these new names out of the barn anymore. This here video proves it.
Obviously, if you naysayers never lived rural out in podunk yourself, you’ll never appreciate the celebrities, opportunity, and entertainment that more dodunks will bring to life.
They might as well have loaded a gun and put it to their head and pulled the trigger until it went ‘click’.
I love it. It just brings more people into the domain field which will make .com grow more as everyone ends up seeing these new TLDs as a farce.
A .CEO domain? Who could use this? I just don’t get why people need an exotic domain name. Simple ones like .com are still easier to remember and score better at SEO.