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Freename tries to bridge DNS and blockchain

Kevin Murphy, February 26, 2024, Domain Tech

Swiss blockchain naming startup Freename has released a service it says it hopes will help make blockchain-based naming systems easier to integrate with the traditional DNS.

It’s called NOTO, and it has launched in closed beta this week.

Freename says NOTO crawls blockchain naming systems (currently its own Freename service, Ethereum Name Service, Handshake Name Service and Unstoppable) to compile lists of domains, and then making those lists of domains available to developers either via an API or downloadable zone files that look like regular zone files.

The idea seems to be that developers using traditional DNS can stay in their comfort zone and don’t have to do the work of figuring out complexities of the blockchain. It hopes makers of browsers, search engines, DNS resolution services and such will be able to more easily add “Web3” support to their software.

Freename also reckons there’s an intellectual property protection story, with trademark owners potentially more easily able to monitor blockchain naming services for abuse.

WebUnited inks deal to “mirror” country’s TLD in the blockchain

Kevin Murphy, February 12, 2024, Domain Registries

Blockchain domains startup WebUnited says it has signed up its first registry client to a service that allows domain names to be “mirrored” on a blockchain naming service.

The company has inked a deal with Global Domains International, the registry for Samoa’s .ws ccTLD (sometimes marketed as a generic for “web site”), that will let its registrars up-sell matching .ws names on the Polygon blockchain.

WebUnited, a Swiss-based joint venture of domain registry ShortDot and “Web3” naming player Freename, says registrants will be able to use their mirrored .ws names to address cryptocurrency wallets, for example.

The company essentially acts as a registry service provider for its registry clients in much the same way as regular RSPs do now, except instead of putting domains into EPP databases and the consensus DNS, it adds them to a blockchain.

Registrars that choose to sign up to the service will use an “EPP-like” API to access the registry, ShortDot COO Kevin Kopas said. He expects .ws to charge about five bucks a year for the blockchain add-on domains.

Kopas said WebUnited is also mirroring policies found in regular domain names, so if somebody loses their domain in a UDRP case, for example, they also lose their matching blockchain name.

After .ws, ShortDot’s own TLDs — .bond, .sbs, .icu, .cyou and .cfd — are also expected to offer the mirroring service. Because these are gTLDs governed by ICANN contracts, ShortDot first has to go through the Registry Service Evaluation Process for approval.

Kopas said that once ShortDot has completed its RSEP it will be able to supply gTLD clients with template language to get their own RSEPs approved. He said WebUnited has a pipeline of potential ccTLD and gTLD registries that have expressed an interest in the service.

Blockchain domain firm raises $2.5 million

Kevin Murphy, September 11, 2023, Domain Services

Switzerland-based startup Freename said it has secured $2.5 million in seed funding to pursue its ambitions in blockchain-based domain names.

The round was led by Sparkle Ventures with participation from Abalone Asset Management, Golden Record Ventures, Blockchain Founders Fund, and Sheikh Mayed Al Qasimi, a member of a UAE royal family.

Freename, which can be found at freename.io, says it enables pretty much anybody to register a TLD on a blockchain and then earn 50% of the reg fee whenever somebody registers a second-level domain in that TLD.

The “free” appears to mean as in speech, rather than as in beer. If I want to register .murphy, it will apparently set me back $4,099, meaning I’d have to sell over 1,600 2LDs at $5 a pop to make my money back. A gibberish string of characters will cost $79. Freename says it does not charge renewal fees.

It also seems to be reserving strings when they match a “brand, organization, or notable person”, weakening the case that blockchain offers
a liberating alternative to the centralized control inherent to the ICANN root.

Terms associated with some crimes also appear to be blocked, as are strings that match existing generic TLDs in the authoritative DNS.

The company says it has issued 5,000 TLDs on multiple blockchains since it launched last year, but of course users need to install a custom browser plug-in for any of them to actually resolve.

Freename says it hopes to help make these “Web3” domains compatible with traditional “Web2” DNS over time.