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Cable company unplugs its dot-brand after acquisition

A Canadian telecommunications company is turning off its dot-brand gTLD after it was acquired and its brand was deprecated.

Shaw Cablesystems has told ICANN it no longer wants .shaw, so could the registry contract kindly be terminated.

The move follows the company’s $26 billion acquisition by rival Rogers Communications, which closed a year ago. Rogers has been winding down the Shaw branding for the last nine months.

But .shaw had never actually been used by Shaw, apart from the mandatory placeholder at, so it was likely circling the self-termination drain anyway even without the acquisition.

Rogers also has two dot-brands — .rogers and .fido — but while it has registered a few .rogers domains over the last six months none of them have any meaningful content or redirects as yet.

The .shaw gTLD was using Identity Digital as its back-end registry services provider, having originally signed up with Afilias.

Two dot-brands pass Extended Evaluation

Kevin Murphy, November 1, 2013, Domain Registries

ICANN did not have much to report in this week’s batch of new gTLD evaluation results, as that stage of the program gradually winds down.
Two dot-brands — Shaw Cablesystems and TUI — passed Extended Evaluation for their .shaw and .tui applications.
TUI had to secure permission from Burkina Faso for .tui, which matches the protected name of one of its provinces, while Shaw had to provide better financial statements to pass.
Only four applications remain in Initial Evaluation — .pwc, .bbb, .kosher and .search. Eight applications are currently in Extended Evaluation.