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ShortDot plans domain blocking service for brands
Kevin Murphy, May 28, 2021, Domain Registries
Acquisitive new gTLD registry ShortDot is planning a trademark-blocking service along the same lines as those offered by some of its rivals.
The company has applied to ICANN for permission to start a new service called ShortBlock, which it compared to blocking offerings such as Donuts’ Domain Protected Marks List.
Such services block trademarked strings from being registered across a portfolio of gTLDs for a price lower than would be charged for individual defensive registrations.
ShortBlock would also permit typo-blocking, ShortDot’s request states.
Similar services are offered by MMX and .CLUB, both of which will shortly be part of GoDaddy.
ShortDot currently has five gTLDs in its portfolio: .cyou, .sbs, .icu, .bond and .cfd.
Its back-end provider is CentralNic. It says it plans to launch ShortBlock just as soon as ICANN approves its Registry Services Evaluation Process request.
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