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.ai rival lines up gTLD bid

Kevin Murphy, September 3, 2025, Domain Registries

The increasingly popular .ai top-level domain looks like it could have its first full competitor before long.

An organization called 0G Foundation, which says it has made a “decentralized AI operating system”, has announced plans to apply to ICANN for the new gTLD .agi next year.

AGI stands for “artificial general intelligence”, considered by many to be the end goal of AI technology development, where software possesses intelligence equivalent to or better than a human.

0G made the announcement via Unstoppable Domains, its application partner.

The organization plans to make .agi names available on its own proprietary blockchain first, with a “limited-time pre-sale” before launch “in the coming months”.

Unstoppable is selling .agi “reservations”, with prices starting at $5 for gibberish and potentially valuable dictionary words carrying premium price tags.

Blockchain crisis looming for new gTLD next round

Kevin Murphy, August 15, 2025, Domain Policy

New gTLD applicants could face more of a threat from blockchain-based alternative naming systems next year than perhaps they first thought.

ICANN is coming under pressure to give additional rights to the owners of top-level strings that act like TLDs on blockchains, potentially adding friction — and six figures of extra costs — to applications for matching strings.

In the recently closed public comment period on the current draft Applicant Guidebook, two blockchain naming firms focused on the risk posed from name collisions should a gTLD get delegated that matches a blockchain TLD.

More importantly, ICANN’s influential Security and Stability Advisory Committee expressed the same views.

Alexander Urbelis, general counsel and CISO of Ethereum Name Service, said in his comments that many operators of alt-TLDs will apply for their DNS matches in next year’s application round, adding:

ICANN should consider that a new gTLD, for which an identical string already exists in an alternative name space, should be considered a compromised asset, and that delegating such gTLDs may subject ICANN, and applicants, to substantial liability. In addition to the technical issues posed by name collision, such delegations could also result in consumer confusion, difficulties with resolving queries (particularly as access to alternative names is increasingly integrated into mainstream web browsers), security risks, and broken authentication systems

Shifting gears, Urbelis then goes on to espouse the exactly opposite view to what you might expect from an operator of a blockchain naming system:

We urge ICANN to ensure that operators of strings in alternative names spaces are not given preferential treatment in the upcoming new gTLD application round, either deliberately or inadvertently. Such operators should not be rewarded for choosing to operate outside of ICANN governance and policies, particularly when the results of such preferential treatment could be so devastating for the stability of the DNS, as well as consumer trust in the new gTLD program and the DNS itself.

However, he concludes that alt-TLDs should be considered during the application process, specifically when ICANN’s evaluators conduct the String Similarity Evaluation.

we note that the string similarity evaluation does not appear to account for strings that may exist in alternative name spaces that are not under ICANN governance. Given the proliferation of such strings and alternative name spaces in recent years, ICANN should not ignore their existence by considering string similarity within only the ICANN-governed DNS, particularly due to the technical issues outlined above in connection with name collision.

Currently, this evaluation stage only looks at similarity to existing TLDs, some strings blocked by policy, and other applied-for strings.

If Urbelis’ advice were taken on board, an application for .clown, for example, could find itself ruled similar to alt-TLD .down, which is on the Handshake naming system and available at some registrars.

ENS runs .eth as a blockchain TLD. While the company claims over 1.6 million names registered there, .eth can never make it to the consensus DNS because ETH is the protected three-letter code for Ethiopia and therefore blocked by a Guidebook policy that is pretty much locked-in.

Unstoppable Domains, which markets dozens of alt-TLDs, focused on name collisions in its brief comment to ICANN, seeking extra clarity in how the collision assessors will decide whether a string is “high risk”.

The current AGB says evaluators will look at both quantitative data — measurements of traffic for non-existent TLDs to the root servers for example — and unspecified “qualitative” factors. Unstoppable’s head of operations Michael Campagnolo wrote:

If ICANN wants to help applicants to assess their risk pre-application submission, examples and sources of qualitative evidence should be described and made available to applicants prior to, and in a reasonable amount of time before the opening of the application window, similar to the quantitative information.

The subtext here, it appears, is that Unstoppable wants to know if non-DNS qualitative factors, such as the existence of an alt-TLD matching an applied-for string, will be taken into account.

That’s a good question, and as the AGB currently stands it appears to be up to the Technical Review Team that will conduct the name collision evaluation on each application.

The Name Collision Analysis Project working group, which came up with most of the current name collision rules, seemed to have mostly ignored alt-TLDs in its work due to difficulty and timing.

Unstoppable points out that applicants with strings deemed at high risk of collisions could incur extra fees of $100,000 to $150,000, on top of the $227,000 standard application fee, so the extra clarity on the rules could avoid applicants having to reach deeper into their pockets.

While ICANN is adept at ignoring or merely paying lip service to self-serving public comments filed by commercial entities, it is bound by its bylaws to take the advice of its Advisory Committees seriously.

Comments filed by the 17-member SSAC will carry more weight, and SSAC is warning that collisions between DNS and non-DNS naming systems could raise security risks, promote instability, and create user confusion.

SSAC’s SAC130 (pdf) — formal Advisory Committee advice — makes four recommendations related to name collisions. One is:

The AGB should explicitly state that the TRT is allowed to include evaluating potential collisions with known, widely used alternative naming systems and other external sources, as these can create foreseeable security and stability risks for DNS users.

If ICANN adopts the SSAC recommendations, it seems the TRT will be encumbered with the heavy burden of figuring out how, when and why an alt-TLD and an applied-for gTLD create risks so unacceptable that the applied-for string should be blocked.

Another question that has been raised in recent weeks is whether alt-TLD operators should be able to use mechanisms such as Community Priority Evaluation and Community Objection to secure their TLDs or disrupt other applications.

Could Unstoppable, for example, claim that its cohort of .wallet alt-TLD registrants constitute a protected “community” and thus get a priority approval?

The company could certainly try, but experts in the policy-making community and ICANN staff seem to think the point-based CPE mechanism is designed in such a way to make such a claim incredibly difficult to back up.

ICANN will consider all of the public comments over the coming weeks and months before making changes, if any, to the AGB.

There are hundreds of thousands of alt-TLDs out there — over 6,000 are even carried by a handful of ICANN-accredited registrars — but it’s not clear how many are actually used.

With that in mind, should ICANN offer additional protections to blockchain-based alt-TLDs, many new gTLD applicants would face the very real risk of additional friction and huge extra costs.

Second new gTLD contention set revealed

Kevin Murphy, February 27, 2025, Domain Registries

The first showdown between new gTLD application consultants D3 Global and Unstoppable Domains has emerged, with the announcement this week of a bid for a cartoons-themed gTLD by a D3 client.

D3 said in a press release it has partnered with outfits called Animecoin Foundation and Azuki to apply to ICANN for .anime, representing the Japanese art form, when the next application round opens a bit over a year from now.

Together, the two D3 partners provide a cryptocurrency designed to enable people to trade digital art NFTs, and the NFTs themselves.

But the expected .anime application is not the first to be publicly announced. Last June, Unstoppable said it’s planning to apply for .manga and .anime with a client called Kintsugi Global.

It’s the second likely contention set between publicly announced applicants. Freename.io and 3DNS have both separately announced bids for .chain, of course intended for blockchain-related usage.

The next application window is scheduled to open April 2026 or thereabouts. There are multiple ways contention sets can be resolved under the current rules, but the main one is expected to be an ICANN-managed auction.

Could ICANN approve an R-word gTLD?

Kevin Murphy, January 22, 2025, Domain Policy

ICANN could be faced with the headache of approving or rejecting a new gTLD containing a term broadly considered a slur for the first time.

Unstoppable Domains has revealed that it is working with a client on an application for .retardio, which is linked to a memecoin cryptocurrency of the same name.

Unstoppable says the domain “symbolizes pride and a blend of brilliance with eccentricity”.

But the application could come up against significant challenges if it goes ahead, due to the various reviews and objection procedures all applications face.

The word “retard”, originally a medical term for people with mental disabilities, over the years morphed into a fun playground insult but is now considered offensive enough that, unless you’re Elon Musk, it’s often referred to as the “R-word”.

(I’m only typing it out in full here for the benefit of people who are reading this in their second language, who otherwise might not know what I’m talking about.)

Since 2009, the Special Olympics has held an annual Spread the Word to End the Word awareness day, which seeks to reduce usage of the word, which it describes as a form of “bullying”.

The British comedian Rosie Jones, who has cerebral palsy, faced a barrage of criticism from her own community when she provacatively titled her 2023 documentary about online ableist bullying “Am I a R*tard?” (asterisk in original).

There can be little doubt that it’s an offensive term in most of the Anglophone world, but does that mean it cannot be included in a gTLD string?

The current draft of ICANN’s Applicant Guidebook says that applicants “should be mindful of limitations to free expression” and there are multiple avenues through which a .retardio application could be killed off.

The most obvious way would be via the Governmental Advisory Committee, which has broad powers to instruct ICANN to reject applications on public policy grounds.

The AGB says the GAC Advice objection is for applications that are “problematic” or “potentially violate national law or raise sensitivities”, but that’s a pretty wide net.

If a couple of governments decided to champion an objection to .retardio, it’s easy to imagine they’d be able to rustle up enough support to meet the “consensus” threshold for formal GAC Advice.

ICANN’s board of directors is able to reject such advice, but in the 2012 application round it pretty much did what it was told.

Another way .retardio could fail is through the Limited Public Interest Objection, which can be filed against strings that are “contrary to generally accepted legal norms of morality and public order that are recognized under principles of international law”, such as:

Incitement to or promotion of discrimination based upon race, color, gender, ethnicity, religion or national origin, or other similar types of discrimination that violate generally accepted legal norms recognized under principles of international law

Literally anybody can file a LPI Objection, and they presumably could use the UN Convention on the Rights of Persons with Disabilities to tick the “principles of international law” box.

If successful, such objections force the applicant to withdraw.

The International Olympic Committee has never been shy about participating in ICANN, so if the affiliated Special Olympics, or the IOC, or indeed any disability rights advocacy groups, wanted to make a point by objecting to .retardio, the LPI Objection would be the way to do it.

Unstoppable reveals gTLD bid doomed to fail

Kevin Murphy, August 21, 2024, Domain Policy

It’s finally happened. Somebody has announced an application for a new gTLD that will almost certainly fall foul of ICANN’s rules and be rejected.

The would-be applicant is Farmsent, a United Arab Emirates startup that is building a blockchain-based marketplace for farmers and buyers of farm produce, and its domains partner is Unstoppable Domains.

Unstoppable said last week that the two companies are launching .farms domains on Unstoppable’s alternative naming system, and that an ICANN application for a proper gTLD is in the works.

The company said it “will be collaborating with Farmsent to plan and strategize for the next ICANN gTLD application, further solidifying .farms in the wider domain ecosystem”.

The problem is that .farms will likely be banned under the rules set out in ICANN’s Applicant Guidebook for the next round, unless the current draft recommendations are completely rewritten or rejected.

ICANN is to be told to reject applications for the plural and singular variants of existing gTLDs in the next round, and .farms is of course the plural of .farm, which is one of the few hundred names in Identity Digital’s stable.

The draft recommendations would merely require for ICANN to be informed that an applied-for string is a single or plural variant of an existing gTLD in the same language and check in a dictionary to confirm that is indeed the case.

In the case of .farm and .farms, I doubt the dictionary verification would realistically even be needed — though I’d bet checking that box would be at least one billable hour for somebody — as it’s a pretty clear-cut case of a bannable clash.

The ICANN staff/community working group drafting the recommendations has spent a huge amount of time arguing about the language of the plurals rule. It’s a surprisingly tricky problem, especially when ICANN is terrified of being seen as a content regulator.

Unstoppable gets ICANN accreditation

Kevin Murphy, August 14, 2024, Domain Registrars

Unstoppable Domains has become the second blockchain alt-root naming service to get its ICANN accreditation.

The company said today it intends to carry the “the vast majority of generic top-level domains”. It had already been selling .com names, alongside its suite of blockchain extensions, as a reseller.

It also said it intends to sell ccTLD domains, although ICANN accreditation is of course not required for most of those.

It’s the second purveyor of blockchain names to move into the domain name industry after Freename, which got its accreditation last month.

Unstoppable is also working with several blockchain technology companies to prepare applications for new gTLDs when ICANN opens its next application window in 2026.

Unstoppable Domains goes down after domain hijack

Kevin Murphy, July 12, 2024, Domain Tech

Unstoppable Domains, operator of the blockchain-based alternative naming system, has had its domain hijacked and is warning customers to be wary of further scams and attacks.

“Unstoppabledomains.com has been subject to an attack. Do NOT open emails from @unstoppabledomains.com or use the website until further notice,” the company tweeted on Twitter.

Company founder Matthew Gould suggested in a tweet that the company’s registrar account, at SquareSpace, has been compromised. He said he suspected it may be related to SquareSpace’s acquisition of Google Domains.

He said the attackers are already sending out “fake emails” and that he expects them to set up a fake web site at the .com domain. It does not currently resolve from where I’m sitting.

The Whois record shows that the domain was updated shortly after 0200 UTC today and then again just a few minutes ago.

Unstoppable announces another new gTLD bid

In the run-up to the 2012 new gTLD application round, we were hard-pressed to find a company willing to announce an application. This time around, announcements are coming out of the blockchain world at the rate of about one a week.

Unstoppable Domains has announced that it’s working with Raiinmaker Network to operate .raiin, first as a blockchain-only namespace and later as a new gTLD hopeful.

Raiinmaker says it developers a blockchain protocol that “utilizes decentralized AI and scalable Web3 powered infrastructure to transform the distribution of value tied to authentic identity, data and behavior.”

No, me neither.

Unstoppable said it “will be planning and strategizing with Raiinmaker Network for the next ICANN gTLD application to further solidify its place in the digital landscape.”

It’s the tenth potential application the company has publicly revealed.

Unstoppable plotting manga-themed gTLDs

Another two likely new gTLD applications have emerged from the blockchain world.

Unstoppable Domains yesterday announced it’s planning to apply for ICANN for .manga and .anime Kintsugi Global, which already operates the two namespaces on a blockchain.

The two domains currently sell via Unstoppable for $80.

Secret new gTLD application revealed

Unstoppable Domains has revealed the next partner with which it intends to apply to ICANN for a new gTLD two years from now.

It’s linked up with Secret Network Foundation to apply for .secret and in the meantime to flog .secret names that only work on its Polygon blockchain naming system.

Secret is a startup that develops privacy-oriented, blockchain based applications.

It’s the sixth likely new gTLD application Unstoppable has announced this year.