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Second new gTLD contention set revealed

Kevin Murphy, February 27, 2025, Domain Registries

The first showdown between new gTLD application consultants D3 Global and Unstoppable Domains has emerged, with the announcement this week of a bid for a cartoons-themed gTLD by a D3 client.

D3 said in a press release it has partnered with outfits called Animecoin Foundation and Azuki to apply to ICANN for .anime, representing the Japanese art form, when the next application round opens a bit over a year from now.

Together, the two D3 partners provide a cryptocurrency designed to enable people to trade digital art NFTs, and the NFTs themselves.

But the expected .anime application is not the first to be publicly announced. Last June, Unstoppable said it’s planning to apply for .manga and .anime with a client called Kintsugi Global.

It’s the second likely contention set between publicly announced applicants. Freename.io and 3DNS have both separately announced bids for .chain, of course intended for blockchain-related usage.

The next application window is scheduled to open April 2026 or thereabouts. There are multiple ways contention sets can be resolved under the current rules, but the main one is expected to be an ICANN-managed auction.

Could ICANN approve an R-word gTLD?

Kevin Murphy, January 22, 2025, Domain Policy

ICANN could be faced with the headache of approving or rejecting a new gTLD containing a term broadly considered a slur for the first time.

Unstoppable Domains has revealed that it is working with a client on an application for .retardio, which is linked to a memecoin cryptocurrency of the same name.

Unstoppable says the domain “symbolizes pride and a blend of brilliance with eccentricity”.

But the application could come up against significant challenges if it goes ahead, due to the various reviews and objection procedures all applications face.

The word “retard”, originally a medical term for people with mental disabilities, over the years morphed into a fun playground insult but is now considered offensive enough that, unless you’re Elon Musk, it’s often referred to as the “R-word”.

(I’m only typing it out in full here for the benefit of people who are reading this in their second language, who otherwise might not know what I’m talking about.)

Since 2009, the Special Olympics has held an annual Spread the Word to End the Word awareness day, which seeks to reduce usage of the word, which it describes as a form of “bullying”.

The British comedian Rosie Jones, who has cerebral palsy, faced a barrage of criticism from her own community when she provacatively titled her 2023 documentary about online ableist bullying “Am I a R*tard?” (asterisk in original).

There can be little doubt that it’s an offensive term in most of the Anglophone world, but does that mean it cannot be included in a gTLD string?

The current draft of ICANN’s Applicant Guidebook says that applicants “should be mindful of limitations to free expression” and there are multiple avenues through which a .retardio application could be killed off.

The most obvious way would be via the Governmental Advisory Committee, which has broad powers to instruct ICANN to reject applications on public policy grounds.

The AGB says the GAC Advice objection is for applications that are “problematic” or “potentially violate national law or raise sensitivities”, but that’s a pretty wide net.

If a couple of governments decided to champion an objection to .retardio, it’s easy to imagine they’d be able to rustle up enough support to meet the “consensus” threshold for formal GAC Advice.

ICANN’s board of directors is able to reject such advice, but in the 2012 application round it pretty much did what it was told.

Another way .retardio could fail is through the Limited Public Interest Objection, which can be filed against strings that are “contrary to generally accepted legal norms of morality and public order that are recognized under principles of international law”, such as:

Incitement to or promotion of discrimination based upon race, color, gender, ethnicity, religion or national origin, or other similar types of discrimination that violate generally accepted legal norms recognized under principles of international law

Literally anybody can file a LPI Objection, and they presumably could use the UN Convention on the Rights of Persons with Disabilities to tick the “principles of international law” box.

If successful, such objections force the applicant to withdraw.

The International Olympic Committee has never been shy about participating in ICANN, so if the affiliated Special Olympics, or the IOC, or indeed any disability rights advocacy groups, wanted to make a point by objecting to .retardio, the LPI Objection would be the way to do it.

Unstoppable reveals gTLD bid doomed to fail

Kevin Murphy, August 21, 2024, Domain Policy

It’s finally happened. Somebody has announced an application for a new gTLD that will almost certainly fall foul of ICANN’s rules and be rejected.

The would-be applicant is Farmsent, a United Arab Emirates startup that is building a blockchain-based marketplace for farmers and buyers of farm produce, and its domains partner is Unstoppable Domains.

Unstoppable said last week that the two companies are launching .farms domains on Unstoppable’s alternative naming system, and that an ICANN application for a proper gTLD is in the works.

The company said it “will be collaborating with Farmsent to plan and strategize for the next ICANN gTLD application, further solidifying .farms in the wider domain ecosystem”.

The problem is that .farms will likely be banned under the rules set out in ICANN’s Applicant Guidebook for the next round, unless the current draft recommendations are completely rewritten or rejected.

ICANN is to be told to reject applications for the plural and singular variants of existing gTLDs in the next round, and .farms is of course the plural of .farm, which is one of the few hundred names in Identity Digital’s stable.

The draft recommendations would merely require for ICANN to be informed that an applied-for string is a single or plural variant of an existing gTLD in the same language and check in a dictionary to confirm that is indeed the case.

In the case of .farm and .farms, I doubt the dictionary verification would realistically even be needed — though I’d bet checking that box would be at least one billable hour for somebody — as it’s a pretty clear-cut case of a bannable clash.

The ICANN staff/community working group drafting the recommendations has spent a huge amount of time arguing about the language of the plurals rule. It’s a surprisingly tricky problem, especially when ICANN is terrified of being seen as a content regulator.

Unstoppable gets ICANN accreditation

Kevin Murphy, August 14, 2024, Domain Registrars

Unstoppable Domains has become the second blockchain alt-root naming service to get its ICANN accreditation.

The company said today it intends to carry the “the vast majority of generic top-level domains”. It had already been selling .com names, alongside its suite of blockchain extensions, as a reseller.

It also said it intends to sell ccTLD domains, although ICANN accreditation is of course not required for most of those.

It’s the second purveyor of blockchain names to move into the domain name industry after Freename, which got its accreditation last month.

Unstoppable is also working with several blockchain technology companies to prepare applications for new gTLDs when ICANN opens its next application window in 2026.

Unstoppable Domains goes down after domain hijack

Kevin Murphy, July 12, 2024, Domain Tech

Unstoppable Domains, operator of the blockchain-based alternative naming system, has had its domain hijacked and is warning customers to be wary of further scams and attacks.

“Unstoppabledomains.com has been subject to an attack. Do NOT open emails from @unstoppabledomains.com or use the website until further notice,” the company tweeted on Twitter.

Company founder Matthew Gould suggested in a tweet that the company’s registrar account, at SquareSpace, has been compromised. He said he suspected it may be related to SquareSpace’s acquisition of Google Domains.

He said the attackers are already sending out “fake emails” and that he expects them to set up a fake web site at the .com domain. It does not currently resolve from where I’m sitting.

The Whois record shows that the domain was updated shortly after 0200 UTC today and then again just a few minutes ago.

Unstoppable announces another new gTLD bid

In the run-up to the 2012 new gTLD application round, we were hard-pressed to find a company willing to announce an application. This time around, announcements are coming out of the blockchain world at the rate of about one a week.

Unstoppable Domains has announced that it’s working with Raiinmaker Network to operate .raiin, first as a blockchain-only namespace and later as a new gTLD hopeful.

Raiinmaker says it developers a blockchain protocol that “utilizes decentralized AI and scalable Web3 powered infrastructure to transform the distribution of value tied to authentic identity, data and behavior.”

No, me neither.

Unstoppable said it “will be planning and strategizing with Raiinmaker Network for the next ICANN gTLD application to further solidify its place in the digital landscape.”

It’s the tenth potential application the company has publicly revealed.

Unstoppable plotting manga-themed gTLDs

Another two likely new gTLD applications have emerged from the blockchain world.

Unstoppable Domains yesterday announced it’s planning to apply for ICANN for .manga and .anime Kintsugi Global, which already operates the two namespaces on a blockchain.

The two domains currently sell via Unstoppable for $80.

Secret new gTLD application revealed

Unstoppable Domains has revealed the next partner with which it intends to apply to ICANN for a new gTLD two years from now.

It’s linked up with Secret Network Foundation to apply for .secret and in the meantime to flog .secret names that only work on its Polygon blockchain naming system.

Secret is a startup that develops privacy-oriented, blockchain based applications.

It’s the sixth likely new gTLD application Unstoppable has announced this year.

First metaverse gTLD is announced

Unstoppable Domains has announced plans to apply for the first gTLD devoted to a metaverse.

The company has partnered with Metropolis, a “a 360° curated universe that blends commerce, gaming, and experiences that span both digital & physical worlds” to launch .metropolis names on Unstoppable’s blockchain.

“Metropolis plans to explore future ICANN gTLD applications in order for .Metropolis to become even more integrated in the digital landscape,” Unstoppable said.

In the meantime, Metropolis expects its users to use the blockchain version of the names to address “virtual real estate within the metaverse”.

I checked out the Metropolis web site, clicked on everything, and have to confess I don’t understand any of it. I feel about a thousand years old.

Unstoppable to apply for Women in Tech gTLD

Unstoppable Domains and Women in Tech Global have announced that they plan to apply for a new gTLD when ICANN opens the next application round.

They want .witg, which Unstoppable has already launched on its blockchain-based naming system. They cost $10 a pop.

Unstoppable says the names come with some social networking features, as well as the usual ability to address cryptocurrency wallets.

The company has also recently announced gTLD application partnerships with POG Digital for .pog, Clay Nation for .clay and Pudgy Penguin for .pudgy.

Unstoppable is mainly competing here with D3 Global, which is also recruiting blockchain businesses that want to embrace the DNS when the next round opens.