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Google offers reseller widget, signs first partners

Google’s registrar, Google Domains, has started offering a widget to make it easier to become a reseller.
The Google Domains widget has already been deployed by five web site builders — Big Cartel, Duda, Selz, Square and Webflow — the company said.
These companies have evidently embedded the software — a chunk of Javascript — into their web sites.
Google said it handles payment and DNS configuration — pointing the newly registered domains to the appropriate service — on behalf of its partners.
More details are here and here. For some reason Google is using for this program, even though it has a perfectly serviceable dot-brand in the root.