Just a few months after Uniregistry bought out Donuts to win .shopping, Donuts has bought the pre-launch gTLD back.
Donuts has also bought live gTLD .jetzt from a Swedish company.
The .shopping deal is a weird one.
Uniregistry and Donuts were the only two applicants for .shopping, until Uniregistry paid Donuts to withdraw its application back in January.
Uniregistry went on to sign its ICANN Registry Agreement in March, but less than a month later, April 27, transferred the contract to Donuts.
.shopping had been entangled in the .shop contention set, which was eventually resolved when GMO Registry paid $41.5 million at ICANN auction.
Despite the unusual circumstances, Uniregistry CEO Frank Schilling said today it was just the simple sale of a string. Donuts declined to comment. Neither revealed a price.
The second Donuts acquisition, closed April 26, was of .jetzt, which was applied for, delegated to and managed by New TLD Company AB of Sweden.
That gTLD, which is German for “.now”, has been in general availability for almost two years but has only 5,600 names in its zone file.
Donuts declined to comment, but it seems to me we’re looking at a failing gTLD looking for a white knight in this instance.