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.SE sells off $3.2 million registrar biz

Kevin Murphy, January 31, 2019, 11:38:04 (UTC), Domain Registries

Swedish ccTLD registry IIS has sold off its registrar business, .SE Direkt, to a local registrar for an undisclosed sum.

The buyer is Loopia, a web hosting company focused on the Swedish market. It will take over in a couple of weeks.

IIS said that starting February 12, lasting a few days, its customers’ domains will be transferred to Loopia. No disruption is expected.

.SE Direkt had 121,836 .se domains under management and 87,852 customers at the last count. Its 2018 revenue was expected to be around $3.2 million.

Loopia has around 225,000 customers. It does not appear to be ICANN-accredited, but you don’t need to be to sell ccTLD names.

It might actually be good news for departing .SE Direkt customers. Loopia sells .se domains for SEK 149 ($16.50), whereas .SE Direkt’s list price is SEK 270 ($29).

IIS said the sale was finalized following a review of competing bids following its October announcement that the unit was up for sale.

The .SE Direkt business has been on the decline for the best part of a decade, apparently deliberately. It was created as part of .se’s transition to a two-tier registry-registrar model in 2009.

IIS had expected to divest the business earlier, but customers did not jump ship as fast as expected.

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