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ICANN takes the reins again as .amazon talks fail

Kevin Murphy, April 10, 2019, 15:53:26 (UTC), Domain Policy

ICANN has re-involved itself in the fight over the .amazon gTLD, after Amazon and eight South American governments failed to reach agreement over the name.

ICANN chair Cherine Chalaby wrote this week to the Amazon Cooperation Treaty Organization to inform the group that it is now ICANN that will decide whether the proposed dot-brand domain is approved or not.

ICANN’s board had given Amazon and ACTO until April 7 to come to a mutual agreement that addressed ACTO’s sovereignty concerns, but they missed that deadline.

According to the BBC World Service, citing unnamed diplomats, ACTO wanted Amazon to create a kind of policy committee, with seats at the table for governments to veto second-level domains Amazon decides it wants to register in .amazon in future.

Amazon declined this demand, instead offering each of the eight ACTO countries its two-letter country-code under .amazon — br.amazon for Brazil, for example — the Beeb reported at the weekend.

Now that ICANN’s deadline has passed, ACTO appears to have lost its chance to negotiate with Amazon.

ICANN has now asked the company to submit a plan to address ACTO’s concerns directly to ICANN by April 21.

From that point, it could go either way. ICANN might approve the .amazon application, reject it, or push it back to Amazon for further work.

But .amazon may not necessarily be on the home straight yet. A straightforward approval or rejection will very likely provoke howls of anguish, and further appeals action, from the losing side.

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