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After Chapter 11 filing, JCPenney dumps its dot-brand
Kevin Murphy,
July 29, 2020, 17:53:21 (UTC),
Domain Registries
American retailer JCPenney has told ICANN it no longer wishes to own its dot-brand gTLD, .jcp.
The notice was filed just a month after the company entered Chapter 11 bankruptcy protection and announced the permanent closure of hundreds of stores.
Like many retailers of non-essential goods, the company’s fortunes have been badly affected by the coronavirus pandemic.
I suspect the gTLD would have been scrapped eventually regardless — JCPenney never used it, and even the obligatory nic.jcp site merely redirects to the company’s primary .com.
It’s the 80th dot-brand to be dumped by its registry. the 11th this year.
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