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.xxx sunrise on track for 50,000 domains
ICM Registry has seen over 42,000 sunrise applications since September 7, with “thousands more pouring in each day”, according to the company.
With a last-minute rush possible by porn-scared brand owners before the process closes this Friday, .xxx may well hit 50,000 sunrise applications.
The 42,000 number seems to cover all three sunrise phases – the ‘B’ process for non-porn companies and the AT and AD processes for pornographers.
Sunrise B applications cost $162 at the registry level and over $200 from registrars. ICM’s breakeven point was 10,000 applications, so it will be profitable to the tune of several million dollars.
Because Sunrise B applications incur a one-time fee, ICM has essentially made a windfall now at the expense of recurring revenues from renewals.
Recent Comments
Hmmm... read more
True Kevin. I guess I was thinking of this like Blogger. These are business websites where there will be no blogging... read more
That will put a lot of eyes on .site for sure!... read more
Think might help the smaller businesses for a long time period.... read more
Free .buzz domain to any registrant of a third-level domain under business.site. Contact: bill@the.buzz... read more
I wonder how many of those sites will stay active? Not that many I imagine. Google has the marketing muscle to get p... read more
Overlooked that, thanks. Still, that's a lot of not-domains!... read more
How much was the premium fee?... read more
And one result is this: http://jovenet.business.site/... read more
the domain's status appears to have changed to clientHold. I'd guess that this change is from the registrar as clienthol... read more