Planet.eco, an emergent .eco gTLD applicant with a trademark on “.eco” is suing two rival applicants for trademark infringement and cybersquatting in a California court.
The company sued DotEco (affiliated with Minds + Machines and Top Level Domain Holdings), along with CEO Fred Krueger, and Canada-based Big Room on March 2.
It’s looking for millions of dollars of damages and an injunction preventing both rival applicants from applying for .eco.
In late March, DotEco filed a counter-suit, alleging that Planet.eco’s .eco trademark was fraudulently obtained and that the company is trying to illegally stifle competition for the .eco gTLD.
That’s the short version. It’s a complex story with a great deal of history and more than a little bogus behavior.
(Thanks to reader Tom Gilles for the tip)