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Bing already recognizes new gTLDs (Google doesn’t)

Kevin Murphy, December 16, 2013, 18:07:21 (UTC), Domain Tech

Microsoft seems to be ahead of its rival Google when it comes to recognizing new gTLDs in their respective search engines.
Doing an advanced search for sites within specific new gTLDs on Bing is returning results today. The same cannot be said for Google, however.
Here’s an example of a search results page limited to Uniregistry’s .sexy:

The same type of search seems to work for .tattoo (Uniregistry) and .ruhr (Regiodot) but not for .uno or for any of Donuts’ many Latin-script gTLDs (which all currently redirect to
Sometimes the searches work with a dot, sometimes they don’t.
Searching for Donuts’ and other registries’ IDN gTLDs also seems to work in Bing, but only when you search for the A-label (eg .xn--unup4y) rather than the U-label (.游戏).
New gTLD support appears to be a work in progress at Microsoft, in other words, but the company does seem to be further along than Google, which so far doesn’t return any results for the same queries.

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Comments (8)

  1. Andrew says:

    I’ve always found Google to be rather dismal at understanding when a search includes a domain name. Hopefully with new TLDs it will improve this aspect of its search product.

  2. We have a news flash for you. is right now considering the liabilities factor facing many gTLD registrants pedaling gTLD offerings. One collision can set all participants up for liability lawsuits that will be monumental. All anyone that is a .COM Franchise holder has to do is run Sub-domain strategies, thereby escaping any liabilities of collision law suits.
    Gratefully, Jeff schneider (Contact Group) (Metal Tiger)

  3. Ray Marshall says:

    Performed the same type of search, i.e.,, on Google and noticed a significant increase in relevant .la websites. Came across Recode.LA run by the City of Los Angeles. Great to see the City of Los Angeles embracing .LA.

  4. DJ Chuang says:

    There’s delegation to root, and we could say there’s delegation to each search engine. For instance, do a google search on and there’ll be results; similarly, a bing search on would returns results.

  5. Google works with site:sexy, site:berlin… As a Bing search does. What DJ Chuang commented on December, 18 is totally right!! An example:

  6. David says:

    both Google and Bing are now indexing my new dating site I think Google was a few weeks behind Bing

    • Kevin Murphy says:

      Dude, with an entirely new, open, virgin-territory namespace to dive into, you chose to register a name with a hyphen?

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