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Are you ready to sell your new gTLD yet?

Kevin Murphy, June 18, 2014, 16:25:02 (UTC), Domain Registries

Applicant Auction wants to know.
The company, which was set up to help resolve new gTLD contention sets, has started pitching its services to the owners of gTLDs that are already delegated.
An email sent out to applicants this week says:

Many people approach us with interest in purchasing strings, so we are offering a new auction where gTLD owners can sell their string in a open auction.

I gather that the company is targeting both live registries and applicants for uncontested strings.
It’s sad to say, but I think there might even be a market for it.
The laid-back “if we build it, they will come” mentality among applicants seems to have been a lot more prevalent than I had anticipated, which has resulted in depressing sales for some new gTLDs.
Will any of them decide to cash out early rather than putting in the time and money to make their businesses work over the long haul? It remains to be seen.

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Comments (9)

  1. Michele says:

    This doesn’t surprise me at all.
    It’ll be interesting to see who will sell first ..
    Pity PaddyPower won’t give me odds on anything newtld related 🙂

    • Rubens Kuhl says:

      Some transactions already occurred. .trust is one known case.

      • Kevin Murphy says:

        Yes, but that happened before anyone knew how paltry new gTLD registrations were going to be.

        • I think that a few people expected new gTLD sales to be slow. Some were, perhaps, basing their projections on the .CO or .EU sales while ignoring that they were well marketed and promoted TLDs.

  2. If consolidation happens this earling in the rollout of new gTLDs, then there might have to be some questions asked of the people in ICANN who pushed these new gTLDs and made the decisions.

  3. Sheel Mohnot says:

    As Kevin notes, we’re gathering interest for a potential offering.
    We’re pretty focused on the Applicant Auction at the moment, as you can imagine it keeps us very busy. That being said, if anyone would like to meet with us to discuss getting the maximum value for their strings, we’d be happy to have a chat. You can schedule time at: or email me

  4. XYZ is interested in buying your application as well – contact us.

  5. John Berard says:

    An applicant unaware of the connection between business success and marketing a new gTLD entered the market with a serious disadvantage. The lessons of previous gTLDs was an offer of proof that a picture had to be painted, momentum needed to arise and smart money from smart registrants needed to lead the way.


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