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New musical named after (and uses) new gTLD domain

Kevin Murphy, July 3, 2015, 10:34:39 (UTC), Domain Sales

How’s this for a high-profile registrant?
A new stage musical, co-written by Blur front-man Damon Albarn, has opened in the UK this week, and it’s named after a new gTLD domain name. is a take on Alice in Wonderland that reportedly “tells the story of a 21st Century teen who immerses herself in a psychedelic online game.”
The production, which is running previews in Manchester until July 12 before transferring to the National Theatre in London this November, is using the domain
Reviews have been mixed.
.land is a Donuts gTLD with about 13,000 domains in its zone.
Chrome users who search for in their browser address bar will be taken to the domain rather than a search results page.

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Comments (3)

  1. Brian says:

    Love This Story ,
    Albarn always has finger on the pulse of modern culture:
    Blur, The Gorrilaz, Solo Career , Musicals and now gTLD’s Lets hope that more artists follow suit.

  2. Jen says:

    You mean like “White Rabbit”?

  3. Alfred says:

    Soon they will be able to change it once again to OutOf.Business

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