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New .sucks logo actually kinda sucks

Kevin Murphy, May 16, 2016, 17:19:22 (UTC), Domain Registries

Vox Populi has revealed a new logo for its .sucks gTLD.
Here it is. What do you think?

In going for a retro, 8-bit vibe, has Vox deliberately gone for a look that actually kinda sucks? Is that the joke? Or do you like it?
The company said on its blog:

The program is designed to portray the tight link between the ubiquity of digital technology and the individual’s long-standing right of free expression. Moving from a softer blue image to a sharper black-and-white logo that evokes a computer’s font better honors the role the internet plays as a modern day soapbox

Previously, the .sucks logo was the brand inside a speech bubble. sucks logo
The logo comes with a relaunched web site at and a billboard advertising campaign that has included a stint in New York’s Times Square, as seen in this registry-supplied photo.
Times Square ad
The gTLD has been in general availability since June 2015 and has about 7,500 names in its zone file today, growing at roughly three to four domains per day over the last few months.

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Comments (3)

  1. Acro says:

    I like it. I miss my ZX Spectrum days. 🙁

  2. Amanda says:

    I like the new pixel look. It does look a little 80’s retro. Maybe they should of made it neon blue??

  3. John Philips says:

    This is woeful!

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