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To show new focus on registry, Uniregistry dumps “registry” from its brand. Um…
Kevin Murphy,
April 9, 2020, 14:22:07 (UTC),
Domain Registries
Uniregistry (or possibly “Uni Registry” or just “Uni”) has announced that it is changing its branding yet again.
The company now wishes to be known as UNR, which stands for Uni Naming & Registry, according to a press release today.
The change is related of course to the acquisition of several former Uniregistry business units — namely the registrar, the portfolio and the marketplace — by GoDaddy. That was announced in February but appears to have just closed.
UNR said it is “singularly focused on registry expansion”. It manages 20-odd of its own gTLDs and offers registry back-end services to others.
Its old web site, uniregistry.com, now displays GoDaddy branding — “Uni, a GoDaddy brand” — and functions as a retail registrar.
UNR is now using unr.link and unr.com, according to the press release. Both, for me, resolve to uniregistry.link — .link is one of the gTLDs UNR runs under ICANN contract.
So, Uniregistry is now a registrar in the GoDaddy stable and UNR is the registry. Or something. Got it? Good.
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Something is for sure: they’re coming with a .BRAND new gTLD offer for Round 2 (at least). Good point, there’s space for service providers.
But that happened more than a month ago!
https://domaingang.com/domain-news/unr-com-is-the-new-uni/
Thanks Acro. I guess I missed that memo. Nevertheless, UNR press-released it today.