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Ahead of GoDaddy acquisition, MMX to scrap premium fees on 725,000 domains
Kevin Murphy,
April 12, 2021, 15:10:22 (UTC),
Domain Registries
MMX plans to remove hundreds of thousands of domains from its premium list later this month, and reduce prices on a hundred thousand more.
Dubbed The Great Release, the April 23 adjustment will see 725,400 names currently reserved at premium prices released to the available pool at the usual wholesale fee for their respective gTLDs.
Another 102,000 names will keep a premium ticket, but will see their price reduced. MMX says it’s wiped $145 million from the list price of a total of 827,000 names.
The names are available in 26 of MMX’s portfolio of new gTLDs, which GoDaddy currently intends to buy for $120 million.
An MMX spokesperson said that the current pricing had been in place since 2014 and was up for review. He said:
Premium pricing is not something that had been looked at in great detail since it launched its TLDs, and MMX felt that its pricing was out of step with current market trends. MMX also saw that it had held back much of its inventory without ever releasing it, and following a large volume of enquiries over the last 12 months, MMX decided to release all reserved names to get them into the hands of users.
A searchable database of releasing names can be found here, but you’ll need to hand over your email address to access it.
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