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- ICANN publishes its Woke Manifesto. Here’s my hot take
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Pride Month not transformative for .gay
Kevin Murphy,
June 28, 2021, 18:26:30 (UTC),
Domain Registries
June may be celebrated as Pride Month in some parts of the world, but the occasion hasn’t had a huge impact on registrations in the .gay gTLD, which launched late last year.
Zone files show 11,323 active .gay domains yesterday, up by 723 compared to June 1. That’s up only slightly on the 700 domain growth seen in May.
Registry spokesperson Logan Lynn said that “we do Pride 365 days a year”, adding:
Additionally, we have been running Pride promos and doing some storytelling about .gay’s first year with registrar partners like GoDaddy, Namesilo, Hover, Name.com, and Blacknight. .gay is a growing platform and has had a fantastic year, especially with tech-forward community members, such as gaymers and LGBTQ and allied developers. It would be reductive to expect a June-specific spike for our brand. We are not just a once-a-year product, but instead a platform for progress and real change for, and with, LGBTQ communities.
He added that the company, Top Level Design, is getting ready to announce some “.gay celebrity influencers” in the near future.
Pride Month is often acknowledged by the US government as a period to celebrate equality and commemorate the 1969 Stonewall riots. It is celebrated, if not officially recognized, in other countries.
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