.cancerresearch — a role model for dot-brands?

.cancerresearch went live today with an interesting, and possibly unique to date, take on the new gTLD concept.
It’s technically not a dot-brand under ICANN rules, but there are no firm plans to start selling registrations to third parties yet and the people running it are pointing to it as a possible model from which dot-brands could draw inspiration.
The registry, the charitable Australian Cancer Research Foundation, is working heavily with back-end provider ARI Registry Services and has recruited the ad agency M&C Saatchi for the promotion.
It’s reserved about 80 .cancerresearch domain names for its own “promotional purposes” — permissible under ICANN rules — and gone live today with a handful of web sites designed to raise awareness about and funds for cancer research.
I say it looks possibly unique because, despite the multiple domains in play, it basically looks and feels like one web site.
Start at home.cancerresearch, click a link entitled “Donate” and you’ll be taken to donate.cancerrresearch. Click a link about lung cancer, you’ll go to lung.cancerresearch. There’s another link to theone.cancerresearch, soliciting donations.
Unless you’re looking at the address bar in your browser, you’d be forgiven for assuming you’re on the same web site. The sites on the different domains are using the same style, same imagery, and are obviously part of the same campaign.
That’s not particularly innovative, of course. Redirecting users to other domains within the same web site experience happens all the time. But I don’t think I’ve seen it done before with a new gTLD. Navigation-wise, it seems to have a degree of novelty.
Tony Kirsch, head of global consulting at ARI, said that what the ACRF is doing could “help give dot-brand holders struggling with a wait-and-see approach a real example of what can be done”.
.cancerresearch isn’t a dot-brand under ICANN’s strict Specification 13 rules, however. It’s more like an unofficial ‘closed generic’ at this point.
The gTLD is launching today — with mainstream media coverage — without a confirmed Sunrise date. Right now, nobody apart from the registry can own a domain there.
And while Kirsch told DI that .cancerresearch will be available to third parties, he also said that there will be strict eligibility requirements. Those requirements are still “TBD”, however.
There are also no accredited registrars for the gTLD at this point, he confirmed.

Fatal timeout? A dozen dot-brands procrastinating to death

Over a dozen new gTLD applications have been iced because the applicants couldn’t or wouldn’t talk to ICANN about signing contracts before their deadlines.
Volvo and PricewaterhouseCoopers are among the 13 dot-brand applicants whose $185,000+ investments could vanish in a puff of smoke because they can’t bring themselves to sign on the dotted line, I’ve discovered.
The following gTLD applications, filed by 10 different companies, are no longer active because of contracting problems:

.select, .compare, .axis, .origins, .changiairport, .nissay, .lamer, .clinique, .pwc, .volvo, .amp, .招聘 (Chinese “.recruitment”), .wilmar

They’re all uncontested applications. They’re also all, with the exception of .招聘, envisaged having single-registrant policies (dot-brands, in other words).
All had their apps flagged by ICANN as “Will Not Proceed” in the new gTLD process late last year, having failed to sign or start negotiating their Registry Agreements in time.
Under program rules, applicants originally had nine months from the day they were invited to contract with ICANN in which to sign their RAs.
After protests from dot-brand applicants planning to sign up for so-called “Spec 13” code of conduct exemptions, ICANN last June gave such applicants an extension until July 2015, as long as they hit a September 1 deadline to respond to ICANN’s overtures.
Applicants that did not request an extension had an October 29 deadline to sign their RAs.
According to an ICANN spokesperson, a failure to hit such “interim milestones” disqualifies applicants from signing RAs.
It’s not entirely clear from the Applicant Guidebook how applicants can extricate themselves from this limbo state without withdrawing their applications, but ICANN assures us it is possible.
“Will not Proceed is not a final status,” the spokesperson cautioned. “But they are currently not eligible to sign the RA with ICANN. But if that status changes, we’ll update it accordingly on the site.”
Withdrawals would qualify the applicants for a 35% refund on their application fees, he confirmed.

First live dot-brand switches back to .com

CITIC Group, which became the first company to dump .com for its new dot-brand gTLD, has switched back to .com.
CITIC, a massive Chinese conglomerate, switched from citic.com to limited.citic in September, but a DI commenter noticed that it’s now back to using citic.com.
Google searches for “citic” were returning the new gTLD as the top hit for the Citic Limited, now it’s back to citic.com.
The domain limited.citic is not currently resolving to a web site for me.
Other brands are still actively using their dot-brand gTLDs, but Citic was the only one I’m aware of that decided to replace its .com.

Richemont pulls two dot-brand bids

Luxury goods company Richemont has withdrawn two of its original 14 new gTLD applications.
The company, which has been a vocal supporter of dot-brand gTLDs, pulled its bids for .netaporter and .mrporter this week.
Mr Porter and Net A Porter are fashion retail web sites for men and women respectively.
It’s not clear why these two bids have been withdrawn — the company isn’t commenting — but it’s certainly not a signal that Richemont is abandoning the new gTLD program completely.
The company has already entered into ICANN contracts for six dot-brands including .cartier, .montblanc and .chloe.
It has another five applications — four generics and one brand — that are still active: .手表 (“.watches”), .珠宝 (.jewelry), .watches, .jewelry and .jlc.
It has previously withdrawn an application for .love.

$10 million to move to a dot-brand? Quebec says “non”

One of the biggest hypothetical barriers to the adoption of dot-brand gTLDs has always been the likely cost of migration, but until now nobody’s really thrown around any figures.
The Government of Quebec has decided against rebranding to the forthcoming .quebec gTLD, saying the migration would cost it CAD 12 million ($10.6 million), according to local reports.
The Canadian Press press reported over the weekend that Quebec will still to its existing gouv.qc.ca addresses and therefore save itself a bundle of cash at a time when austerity measures are in place.
The timing of the revelation is unfortunate for PointQuebec, the .quebec registry, which is due to go to general availability tomorrow.
The application for .quebec, a protected geographic string under ICANN rules, was made with the support of the Canadian province.
The decision by the government is not a death sentence for the gTLD, but it is the loss of a significant anchor tenant at the worst possible moment.
It also highlights what we all already knew — for a large organization, changing your domain name is complicated and expensive.
Not only do myriad IT systems need to be migrated to the new domain, you also need to think about things as trivial as letter heads and signage.
The cost of such a switch is a key reason we’re unlikely to see many dot-brand owners making a full-scale switch to their new gTLD in the short term.

OVH to give away 50,000 new gTLD names for free

France-based registrar OVH is to make up to 50,000 domain names in its new gTLD .ovh available for free.
According to its web site and a bulletin send to customers today, the regular price of £2.69 ($4.35) will be waived for the first year and renewal pricing will be discounted.
The first 20,000 names registered will renew at £1.01 ($1.63), the remaining 30,000 names will renew at £2.03 ($3.29). There will be a limit of five domains per customer.
While “free” is not an unusual business model in the new gTLD round, .ovh is noteworthy for several other reasons.
It’s the first “dot-brand” new gTLD to accept registrations from third parties, for starters.
It’s also the only live dot-brand belonging to an accredited domain name registrar.
The restrictions on the gTLD also raise eyebrows — in order to register a name in .ovh, you need an OVH customer number.
So while the .ovh names should in theory be available via third-party registrars, such registrars would have to capture the OVH customer number of their own customers — or encourage their own customers to become OVH customers — in order to process the registration.
Unsurprisingly, there’s no mention of any approved third-party registrars on the official .ovh web site.
General availability begins at 1000 UTC Wednesday October 2.
Thanks to Andrew Bennett for the tip.

Safeway pulls all four new gTLD apps

Retail giant Safeway has removed itself from the new gTLD program entirely, last week withdrawing all four of its applications.
The $139-billion-a-year company had applied for the dot-brands .safeway, .vons, .justforu and the generic .grocery, but all four bids are now showing as withdrawn.
Now that Safeway has withdrawn, the only remaining applicant for .grocery is rival retailer Wal-Mart.
.grocery had been applied for as a “closed generic”, in which Safeway would be the only eligible registrant.
The ICANN Governmental Advisory Committee had advised against closed generics on consumer protection grounds.
When ICANN pressed applicants for such strings to clarify whether they were in fact “closed generics”, Safeway denied (pdf) that .grocery was.
Wal-Mart, on the other hand, said that its .grocery would be restricted to Wal-Mart and its affiliates.

First company abandons .com for new dot-brand gTLD

Wow. Somebody actually did it.
CITIC, China’s biggest conglomerate, has started redirecting its established .com domain to its new dot-brand gTLD, .citic.
Specifically, it’s redirecting citic.com (go on, click it!) to limited.citic.
Almost everyone reading this post will agree that as a memorable, attractive domain it’s a step backwards.
But CITIC does seem to be the first dot-brand to make the leap from .com to dot-brand with both feet, and it seems to have done so with little to no penalty to its Google ranking (at least as far as searches for its company name go).
A Google search for “citic” here returns limited.citic as the third result, behind Wikipedia and one of CITIC’s sister companies.
The original citic.com doesn’t appear in the top results.
The company also has ranking for group.citic, one of the five second-level names active in the .citic zone file right now.
It’s not the first dot-brand to launch a web site at its new gTLD — destination.monash and annualreport.axa spring to mind — but it does seem to be the first to throw away its .com completely.
CITIC does not appear to have activated its matching Chinese-script gTLD, .中信, in the same way, however. Only nic.中信 appears in search results for sites under that TLD.
Thanks to Jothan Frakes of NamesCon for the tip.

Infosys withdraws dot-brand bids

Indian consulting giant Infosys has dropped its bids for two dot-brand new gTLDs.
It withdrew its applications for .infosys and .infy this week, leaving it with no remaining applications.
Both bids were straightforward dot-brands applications with no objections or contention. Both had passed Initial Evaluation and were just awaiting contract signing.
Infosys, which provides business and IT consulting services and outsourcing, is listed on the New York Stock Exchange and had revenue of $8.4 billion in its last reported year.

Momentum cancels dot-brand conference

Momentum Events has cancelled its planned new gTLD conference, which was due to take place in Amsterdam next month.
The Digital Strategy & DotOps Congress was designed primarily for potential dot-brand gTLD applicants — with free tickets on offer for eligible companies — but Momentum said there was not enough demand.
A Momentum rep tells me it was looking like fewer than 100 people were going to attend.
“[M]arket response to this event thus far has demonstrated that the use of TLDs by brands is still a developing area and at this time we are just a bit too ahead of the curve,” the company said in an email to participants. “As such and in consideration of your time, we decided to proceed with cancelling this event.”
The conference was to be held at the Crowne Plaza hotel in Amsterdam, Netherlands from September 18 to 19.
Momentum is tentatively thinking about rescheduling the show for the first quarter next year.
It’s not the first new gTLD conference to be cancelled due to the slow uptake of new gTLDs. The third .nxt conference was abandoned twice in 2012 due to lack of demand and delays in the ICANN process.
Unlike the .nxt situation, where some attendees said they did not get refunded for their event passes, Momentum tells me people who had already paid for tickets can be refunded.
They’ll also be offered access to other Momentum conferences — either the rescheduled spring conference or a more imminent brand-oriented show — as an alternative.