Donuts says that problems obtaining “licenses” from the Chinese government are to blame for the fact that it is yet to launch any of its Chinese-script new gTLDs.
Currently, four of the company’s portfolio of 156 gTLDs are in Chinese. Three have been delegated to the DNS root but none of them have been launched.
The first, .游戏 (for “games”) has been in the root since October 2013, but does not yet have a firm date for Sunrise. Another, .商店 (“shop”), was delegated just last week, almost a year after Donuts signed its Registry Agreement with ICANN.
Donuts explained the .游戏 delay with the following statement:
The Chinese government division which handles this area is MIIT [Ministry of Industry and Information Technology] and in conjunction with [.cn registry] CNNIC they are still to advise of the licensing application process. We hope to make these TLDs available during the first half of 2015.
No additional details were available and it’s not clear what licenses Donuts — which is based in the United States — thinks it needs to obtain before launching.
I’ve heard rumors that China may introduce a licensing system in future, but other new gTLD registries with Chinese-script strings in their stable have managed to launch their gTLDs just fine without a Chinese government license.
TLD Registry — legally based in Dublin, Ireland, founded by Finns — launched .中文网 and .在线 earlier this year and has tens of thousands of names under management.
Thousands of those domains, which match Chinese geographic names, were allocated to Chinese government, however.
“No licenses are currently possible, because the new law is MIA,” TLD Registry chief marketing officer Simon Cousins told us.