Unstoppable targets another city gTLD with free domains
Alt-root provider Unstoppable Domains has inked another partnership with a city that already has its own gTLD in the authoritative root.
The blockchain domains company said it has linked up with the City of Miami’s Venture Miami project, which encourages tech investment in Miami, to offer $50 in Unstoppable’s alternative domains to anyone attending Miami Dade College or showing up at an event there over the weekend.
For nine out of 10 of Unstoppable’s extensions, that’s enough to buy at least one domain. The company does not charge renewal fees.
It’s the second city recently that Unstoppable has partnered with, following its offer of free domains to all female residents of Abu Dhabi a couple of weeks ago.
In both of these cases, the cities in question already have their own gTLD in the authoritative, functioning, ICANN root. Unstoppable’s extensions, which are largely themed around crytopcurrency, mostly do not function without browser plug-ins.
While .abudhabi has only about a thousand registered domains, .miami, which was acquired from MMX by GoDaddy last year and has the city as a partner, has been more popular, with close to 16,000 names in its zone file currently.
Whether this can be dismissed as more “web3” hype or alt-root snake oil or not, Unstoppable seems to have secured a couple of pretty interesting marketing coups, and it will be interesting to see which city gets targeted next.
Berkens says new gTLDs mostly suck but geos suck hardest
Ever since he cashed out his massive portfolio of domain names in a bulk sale to GoDaddy three and a half years ago, domain investor Mike Berkens has been dabbling in new gTLDs, and so far he’s not impressed.
In a recent conference speech and blog post, he revealed some of his experiences parking and trying to sell his new g names, and he has come down particularly harshly on geographic TLDs.
City TLDs such as .london, .nyc and .miami are “death” to a domain investor, he said at a domainer meetup in Asheville, North Carolina last week.
His portfolio of 29 .miami names has had just 532 type-in visits in the last year, and have not received a single offer, he wrote on TheDomains.com.
On the flip-side, Berkens told his audience that domain combinations that naturally fit together, such as online.dating, atlantic.city, moving.company and bank.loans are profitable from type-in traffic and can get thousands of visitors a year.
They can be profitable even when the registry charges a premium renewal fee, he said. The domain obama.care makes him $500 a year parked and has a $150 annual renewal, he said.
But when asked directly whether he would recommend new gTLDs to domain investors, Berkens said he would not, citing among other things the added risk of unregulated price increases in the new gTLD space.
Berkens made eight figures selling his portfolio of 70,000 names to GoDaddy in 2015, but the deal apparently did not include the new gTLD names he’d picked up along the way.
You can watch his 24-minute talk here.
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