How the world’s biggest brands use new gTLDs

DomainIncite PRO is excited to reveal the results of the domain name industry’s first in-depth study into how the world’s biggest brands use new generic top-level domains.
In March and April 2012, we surveyed the domain name ownership and usage patterns of the world’s 100 most-valuable brands — representing over $1.2 trillion in brand value, according to Interbrand — in six gTLDs introduced since 2001.
As well as confirming the long-held belief that brand owners see little value in defensive registrations — many not even choosing to benefit from residual traffic — the survey also revealed which brands are more likely to develop their sites, which are most vulnerable to cybersquatting, and which appear to care the least about enforcing their brands.
We also examined how “cybersquatters” use the domain names they register, with some surprising results.
Privacy/proxy registration is not nearly as prevalent as many believe, our study found, and a significant portion of registrants have made no effort to monetize the domains they own that match famous brand names.
This extensive, fully illustrated report includes:
A comparison of defensive registration trends across 100 brands in six new gTLDs. How many domains are owned by the respective brands and how many are owned by third parties? How many are reserved by the registry and how many are still available for registration?

A breakdown of usage trends by gTLD in .asia, .biz, .info, .jobs, .mobi and .pro. When brand owners register domains in new gTLDs, how likely are they to develop content on those domains, and what can new gTLD registries do to encourage this desirable behavior?
An analysis of cybersquatting behavior in over 100 domain names registered to entities other than the brand owner. How much do brand owners have to worry about their brands being impaired by damaging behavior such as redirection to competing web sites or porn?
Full survey results. Subscribers have full access to the survey results, which include details of which brand-domains belong to third parties, which exhibit potentially damaging behavior, and which are currently available for registration.
DI PRO subscribers can click here for the full report.
Non-subscribers can learn how to subscribe instantly here.

ICANN will alert gTLD security bug victims

ICANN plans to inform each new top-level domain applicant whether they were affected by the security vulnerability in its TLD Application System, according to its latest update.
The organization has also confirmed that it is still targeting April 30 for the Big Reveal day, when it publishes (deliberately) the gTLDs being applied for and the names of the applicants.
This morning’s TAS status update, penned by chief operating officer Akram Atallah, does not add much that we did not already know about the data leakage bug. It states:

An intensive review has produced no evidence that any data beyond the file names and user names could be accessed by other users.
We are currently reviewing the data to confirm which applicants were affected. As soon as the data is confirmed, we will inform all applicants whether they were affected.

ICANN staff and outside consultants have been working all weekend to figure out what went wrong, who it affected, and how it can be fixed.
The organization still intends to announce tonight whether it has fixed the problem to the point where it’s happy to reopen TAS to registered users tomorrow. It’s also sticking to is Friday extended submission deadline.

MyTLD has spare TAS accounts for new gTLDs

The new gTLD consultancy MyTLD has some ICANN TLD Application System slots going begging.
If for some reason you need to file a gTLD application and you haven’t already registered in TAS, this is what MyTLD says it is now offering:

(i) gTLD application writing and submission (ii) TAS account for the gTLD application (iii) Newly formed company corresponding to the TAS account

The company is marketing it as a bundled service.
MyTLD is most closely associated with the most prominent .music application. It’s run by Music.us owner Constantine Roussos and former ICANN internationalized domain name expert Tina Dam.
The offer is fleshed out a bit more on MyTLD’s blog.
I hear the company was shopping these TAS slots around privately prior to April 12 too, so I don’t think that it is an effort to capitalize on the security-related delays ICANN is currently experiencing.
However, one has to ask why the offer is only being publicized after the original official deadline for new gTLD applications has already passed.
TAS is expected to re-open for business on Tuesday, and close on Friday.

ICANN reopens defensive registration debate

ICANN’s board of directors wants more policy work done on the problem of defensive domain name registrations.
In a resolution passed at a meeting on Tuesday, the board’s newly created New gTLD Program Committee, made up exclusively of non-conflicted directors, said it:

directs staff to provide a briefing paper on the topic of defensive registrations at the second level and requests the GNSO to consider whether additional work on defensive registrations at the second level should be undertaken

The decision was made following the debate about “defensive” gTLD applications ICANN opened up in February, prompted by a letter from US Department of Commerce assistant secretary Larry Strickling.
That in turn followed the two Congressional hearings in December, lobbied for and won by the Association of National Advertisers and its Coalition for Responsible Internet Domain Oversight.
So this week’s decision is a pretty big win for the intellectual property lobby. It’s managed to keep the issue of stronger second-level trademark protection in new gTLDs alive despite ICANN essentially putting it to bed when it approved the new gTLD program last June.
The GNSO could of course decide that no further work needs to be done, so the champagne corks should probably stay in place for the time being.
At the same meeting on Tuesday, the ICANN board committee voted to disregard the GNSO Council’s recent decision to grand extra protections to the International Olympic Committee, Red Cross and Red Crescent movements. The rationale for this decision has not yet been published.

ICANN knew about TAS security bug last week

ICANN has known about the data leakage vulnerability in its TLD Application System since at least last week, according to one new top-level domain applicant.
The applicant, speaking to DI on the condition of anonymity today, said he first noticed another applicant’s files attached to his gTLD application in TAS last Friday, April 6.
“I could infer the applicant/string… based on the name of the file,” said the applicant.
He immediately notified ICANN and was told the bug was being looked at.
ICANN revealed today that TAS has a vulnerability that, in the words of COO Akram Atallah, “allowed a limited number of users to view some other users’ file names and user names in certain scenarios.”
The actual contents of the files are not believed to have been visible.
But other applicants, also not wishing to be identified, today confirmed that they had uploaded files to TAS using file names containing the gTLD strings they were applying for.
It’s not yet known how many TAS users were able to see files belonging to others, or for how long the vulnerability was present on the system.
However, it now does not appear to be something that was accidentally introduced during yesterday’s scheduled TAS maintenance.
This kind of data leakage could prove problematic — and possibly expensive — if it alerted applicants to the existence of competing bids, or caused new competing bids to be created.
ICANN shut down TAS yesterday and does not expect to bring it back online until Tuesday.
The window for filing applications, which had been due to close yesterday, has been extended until 2359 UTC next Friday night.
April 14 Update
ICANN today released a statement that said in part:

we are sifting through the thousands of customer service inquiries received since the opening of the application submission period. This preliminary review has identified a user report on 19 March that appears to be the first report related to this technical issue.
Although we believed the issues identified in the initial and subsequent reports had been addressed, on 12 April we confirmed that there was a continuing unresolved issue and we shut down the system.

It’s worse than you thought: TAS security bug leaked new gTLD applicant data

The bug that brought down ICANN’s TLD Application System yesterday was actually a security hole that leaked data about new gTLD applications.
The vulnerability enabled TAS users to view the file names and user names of other applicants, ICANN said this morning.
COO Akram Atallah said in a statement:

We have learned of a possible glitch in the TLD application system software that has allowed a limited number of users to view some other users’ file names and user names in certain scenarios.
Out of an abundance of caution, we took the system offline to protect applicant data. We are examining how this issue occurred and considering appropriate steps forward.

Given the level of secrecy surrounding the new gTLD application process, this vulnerability ranks pretty highly on the This Is Exactly What We Didn’t Want To Happen scale.
It’s not difficult to imagine scenarios in which a TAS user name or file name contains the gTLD string being applied for.
This is important, competition-sensitive data. If it’s been leaked, serious questions are raised about the integrity of the new gTLD program.
How long was this vulnerability present in TAS? Which applicants were able to look at which other applicants’ data? Did any applicants then act on this inside knowledge by filing competing bids?
If it transpires that any company filed a gTLD application specifically in order to shake down applicants whose data was revealed by this vulnerability, ICANN is in for a world of hurt.

Facebook gTLD ruled out by ICANN director vote?

While Google recently confirmed its new top-level domain plans, an ICANN director has given a big hint that rival Facebook has not applied for any new gTLDs.
Director Erika Mann, head of EU policy at Facebook in Brussels, voted on ICANN’s “digital archery” method of batching new gTLD applications at the ICANN board meeting March 28.
Because ICANN’s new conflict of interest rules require directors to recuse themselves during votes on matters affecting their own businesses, this could be taken as a pretty strong indication that Facebook is not applying for a new gTLD.
If Mann was aware of a .facebook or other Facebook gTLD bid, I think there’s a pretty strong chance she would have not have participated in the digital archery decision.
At least one director whose employer is believed to have applied for a dot-brand gTLD, IBM’s Thomas Narten, did not attend the March 28 meeting.
Sébastien Bachollet, Steve Crocker, Bertrand de La Chapelle, Ram Mohan, George Sadowsky, Bruce Tonkin, Judith Vazquez, Suzanne Woolf and Kuo-Wei Wu also did not attend.
The March 28 board meeting was the first one with new gTLD program votes that Mann has participated in since the new conflict rules were introduced in December.
The news is obviously a couple of weeks old, but I think it’s worth mentioning now in light of the fact that social networking competitor Google revealed earlier this week that it will apply for some gTLDs.

ICM confirms three porn gTLD bids

ICM Registry has applied to ICANN for the new gTLDs .sex, .porn and .adult.
If its applications are successful, the company plans to automatically block any second-level domain that is already registered in .xxx, including the Sunrise B defensive registrations.
This means if you own example.xxx, the equivalent .sex, .porn and .adult domains would be reserved until you pay a “nominal” activation fee to activate them.
As well as trademark owners, that would probably be pretty good news for owners of “premium” .xxx domains.
According to ICM, the four domains will not be permanently linked, so if you own a good .xxx you’ll be able to pay a normal registration fee then activate and sell off the three “freebies”.
Because the domains would be permanently reserved, there would be no renewal fees until you choose to activate them, which could well be the same day you sell them.
There’s a good chance these gTLDs will be contested by other applicants and objected to by governments, of course.
I’ve written more on the announcement for The Register here.

TAS glitch “not an attack” says ICANN

ICANN’s decision this afternoon to shut down its TLD Application System until next Tuesday was not prompted by hackers, according to the organization.
“It’s not an attack,” a spokesperson told DI.
ICANN announced within the last hour that it has extended the window for new gTLD applications until next Friday as a result of unspecified “unusual behavior” in TAS.
Speculation as to the cause has already started on social media, with some pointing to the possibility of hacking, but according to ICANN we can rule out foul play.
The immediate reaction from stressed-out applicants has been split between those laughing, those crying, and those doing both.
TAS was down for scheduled maintenance for two hours last night. According to two applicants who logged in afterwards, it was running very slowly when it came back online.
UPDATE: ICANN has just confirmed: “No application data has been lost from those who have already submitted applications, so it should not pose problems for existing applicants.”

Breaking: ICANN extends new gTLD application window after technical glitch

ICANN has extended the deadline to file new generic top-level domain applications by more than a week after its TLD Application System experienced “unusual behavior”.
TAS will be down until next Tuesday while ICANN fixes the unspecified problem, ICANN said.
Here’s the meat of ICANN’s announcement:

Recently, we received a report of unusual behavior with the operation of the TAS system. We then identified a technical issue with the TAS system software.
ICANN is taking the most conservative approach possible to protect all applicants and allow adequate time to resolve the issue. Therefore, TAS will be shut down until Tuesday at 23:59 UTC – unless otherwise notified before that time.
In order to ensure all applicants have sufficient time to complete their applications during the disruption, the application window will remain open until 23:59 UTC on Friday, 20 April 2012.

What this means for the Big Reveal, currently scheduled for April 30, is not yet clear. More when we get it.