RIAA backs .music new gTLD bid

The Recording Industry Association of America has picked a side. It’s supporting Far Further’s application for the .music generic top-level domain, according to the company.
The RIAA is one of over a dozen music industry groups that are currently listed as supporters of the Far Further bid.
Among them is the influential International Federation of Phonographic Industries and The Recording Academy, which hands out the Grammys.
The support was hard won, according to Far Further president John Styll.
“The RIAA put together a loose coalition of organizations from sectors from around the world and ran a pretty intensive RFI process,” he said.
The company beat off competition from several other respondents and received word that the RIAA would support its .music application a few months ago, he said.
It’s been clear for some time that any .music applicant that does not have the backing of the RIAA will very likely get beaten up by the notoriously protective organization instead.
The RIAA wrote to the US Department of Commerce last August to demand that any music-themed gTLD should implement “heightened security measures” to prevent copyright infringement.
And that’s pretty much what Far Further has promised.
Its .music would be restricted, along the same lines as gTLDs such a .pro, to card-carrying members of what the company calls “accredited Global Music Community Members”.
“It’s not open to everyone,” Styll said. “You’d have to join an organization.”
Amateur bands would have to be members of an accredited songwriters association to get a .music address, for example.
In addition, the content of .music web sites would be policed in a similar way to .xxx or .cat, with regular spidering to ensure the content does not break the rules.
“We’re definitely looking at content, and besides the vetting process, in the registrant agreement there’ll be a warrant you’re not going to violate anyone’s intellectual property rights,” said Styll.
“We’re retaining the right to conduct searches,” he said. “If we find evidence of infringing activity we’ll give you the opportunity to correct that, or we can take down the site.”
Far Further is not the only known .music applicant, of course.
Constantine Roussos of Music.us and MyTLD has been passionately campaigning for the gTLD for years, and his enthusiasm has not waned even if his chances have.
“We’re still going after .music,” he confirmed yesterday. He added that he expects it to be a two-horse race, given these recent developments.
Make no mistake, with backing from the RIAA and other influential industry groups Far Further is now the runaway favorite in the battle for .music. Roussos has quite a fight on his hands.
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.sas could be the first contested dot-brand gTLD

Scandinavian Airlines System Group is to apply to ICANN for a generic top-level domain, .sas, in what could turn out to be the first example of a contested dot-brand.
The company has agreed to explain its thinking during The Top Level, a conference happening in London later this month.
The agenda for the meeting states that SAS will deliver a presentation entitled: “SAS: Why we made the strategic decision to apply”.
Linn Drivdal Mellbye of conference organizer CloudNames, the Norwegian registry services provider, confirmed in a tweet minutes ago that the sought-after gTLD is .sas.
The string “SAS” has multiple meanings.
Indeed, for about three minutes this post originally stated — wrongly — that the applicant giving the presentation was the North Carolina software giant SAS Institute.
If the American SAS also applies for .sas, it may have to fight it out with the airline at an auction.
SAS — the Scandinavian one — becomes the second dot-brand applicant to come out in as many days, following StarHub’s news yesterday.
The company is based in Stockholm and employs about 25,000 people.

Exclusive: StarHub confirms dot-brand gTLD bid

Singapore telecommunications firm StarHub will become the fifth company to publicly reveal plans for a “dot-brand” generic top-level domain.
The company, which offers broadband internet, cable TV and mobile telephony and has annual revenue of about $2 billion, is set to announce tomorrow that it will apply to ICANN for .starhub.
It’s the first confirmed dot-brand applicant since ICANN opened the application window January 12. It’s also the first since Neustar announced its own plans last June.
StarHub plans to use the gTLD to enable domain names such as tv.starhub and broadband.starhub.
ARI Registry Services has the contract to run its registry back-end and Melbourne IT Digital Brand Services is its application consultant.
Oliver Chong, assistant vice president of brand and marketing communications at StarHub, said:

We believe the ‘.starhub’ Top-Level Domain will deliver clear marketing and advertising benefits to StarHub, such as improved online brand recall and a more intuitive consumer experience with easy to remember domain names such as ‘mobile.starhub’. We also anticipate potential Search Engine Optimisation (SEO) benefits by operating a more targeted and relevant naming system that is clearly matched with our website content.

To date, only Deloitte, Canon and Hitachi have publicly confirmed corporate dot-brand applications.
Registry services provider Neustar also wants .neustar, but its announcement was a little self-serving so I’m not sure that it “counts”.
We’re also aware of some other likely candidates, such as IBM and Unicef, but most companies are playing their cards pretty close to their chests.
ARI CEO Adrian Kinderis said he hopes the announcement of .starhub will “open the floodgates” for other Asian companies to apply for their own new dot-brand gTLDs.
While it’s a significant revelation – at least likely to drive StarHub’s competitors into action if they’re not already – similar predictions were made when Canon announced its dot-brand bid almost two years ago.
Many registry operators are already predicting as many as 1,000 dot-brand applicants.
I’m not ready to predict a slew of similar announcements just yet, but a confirmed dot-brand bidder will certainly do no harm to registries currently trying to persuade clients to sign on the dotted line.

ICANN advertises new gTLDs on Twitter

ICANN has really ramped up the social marketing of its new generic top-level domain program for the last few weeks, and today it started plugging new gTLDs with some Twitter advertising.
It’s bought some “Promoted Tweets”, which means some Twitter users will see a designated ICANN tweet even if they don’t already follow ICANN.
Here’s an example captured by @andrewhennigan.

The Promoted Tweets ad service is bid-based and priced on a cost-per-engagement basis, so advertisers only pay when they get a reply, retweet, follow, etc. Reportedly, there’s a $15,000 minimum commitment.
Judging by Twitter noise today, I’m guessing that today ICANN is promoting its new gTLDs Twitter chat, which is happening at 1600 UTC tomorrow with the hashtag #newgtlds.

ARI signs up 21 new gTLD clients

ARI Registry Services says it signed up 21 new generic top-level domain clients in the first week after ICANN opened the program earlier this month.
The majority were dot-brand applicants, ARI said in a press release today. It has found that dot-brands represent about 60% of all the companies expressing interest in a new gTLD.
They all signed contracts between January 12, when ICANN starting taking applications, and January 19, the registry services provider said.
A spokesperson said that ARI expects to name some of its clients “in a matter of weeks”, but it’s not clear whether this will happen before March 29 – the deadline for making your first down-payment with ICANN – when it would be of most marketing use.
In the absence of this specific positive reinforcement of its message, the company today tried some FUD instead.
CEO Adrian Kinderis is quoted:

We have clients that are still undecided about whether they should apply. They have been put off by the negativity that has been surrounding the program. There have been delays and speculation. There is also a misguided perception amongst some that they can wait until the next round to secure their brand or generic category name. My message to those clients is that there is no certainty about when there will be another round. Potential applicants need to understand that if they take a ‘wait and see’ approach, they may miss out all together.

I’m not keen on this kind of fear-based marketing, but Kinderis has a point: the timing of the second-round is currently uncertain. Based on current evidence, I think an optimistic view is 2015.
I cover the subject in some depth on DomainIncite PRO (which you simply must subscribe to, otherwise your house will burn down with all of your cats inside… oh, look, I’m doing it now.)

Verisign to apply for a dozen new gTLDs

Verisign plans to apply to ICANN for about 12 new generic top-level domains, according to the executive in charge of registry services.
“We intend to do about 12. Most of those will be transliterations of .com,” senior vice president Pat Kane said on the company’s fourth-quarter earnings call yesterday.
This does not mark a significant change of strategy – the company has been open about its intention to apply for internationalized domain name variants of .com for over a year – but I believe it’s the first time it’s put a number on it.
It will be interesting to see which gTLDs – if any – Verisign will go for which are not .com IDNs.
My view is that it would make more sense for the company to apply for potentially high-volume .com competitors, such as .web or .blog. It has the capacity, the channel and the cash.
Smaller niche gTLDs may not be worth the distraction and risk, and would be better suited to dedicated registries that can concentrate on more focused marketing.
In any event, we’re going to see some major consolidation in the new gTLD space four or five years from now, and Verisign could well vacuum up cash-making registries at that time.
CEO Jim Bidzos also said on the call that Verisign has been retained to provide the registry for “several” dot-brand applications, but that it will not see any material revenue until 2013.
The major event for 2012, he noted, is the renewal of the .com Registry Agreement with ICANN, which expires at the end of November.
Verisign is already “engaging” with ICANN on this, Bidzos said.
This contract will be posted for public comment and sent to the US Department of Commerce for approval.
I’m expecting controversy, particularly if the contract continues to allow Verisign to increase prices.
It’s going to be harder for Verisign to argue that it needs the extra cash to invest in its infrastructure if it’s also leveraging that infrastructure to win lucrative dot-brand contracts.

Sedari wins .moscow contract

Registry services start-up Sedari has won a deal to support for an application for the .moscow and .МОСКВА generic top-level domains.
The deal is with the non-profit Foundation for Assistance for Internet Technologies and Infrastructure Development, which is handling Moscow’s official bid.
It’s Sedari’s first contract with a city gTLD bid, according to the company.
FAITID describes the company as its “strategic international partner”, chosen to help out with the application due to its expertise with all things ICANN.
RU-Center, the largest Russian registrar, is still its key partner in Russia.

Ombudsman dealing with new gTLDs complaint

ICANN Ombudsman Chris LaHatte is investigating a complaint related to the new generic top-level domains program.
Speaking to DI today, LaHatte declined to disclose the nature of the complaint or the identity of the complainant, but said he hoped to have the case resolved in a few weeks.
He may publish an official report about the investigation, he said. This would be the first such report to emerge from the Ombudsman’s office since October 2009.
The often-overlooked Ombudsman is not mentioned at all in the Applicant Guidebook, but it is an avenue open to applicants who believe they’ve been treated unfairly.
LaHatte said it’s “unlikely but conceivable” that he will receive complaints about unfair behavior when applications start being processed – and rejected – later this year.
The Ombudsman’s job is to look into allegations of unfairness in ICANN staff actions or the decisions of its board of directors.
But LaHatte said he believes he would be able to also handle complaints about the program’s outside evaluators, if applicants believe they have been treated unfairly.
“There will be some people who prefer to litigate and some who would prefer to come to me,” he said. “The message I would like to send to the community is that my door is always open.”
But he warned that the Ombudsman is not a “court of appeal” for applicants who simply disagree with adverse decisions.
The Ombudsman job has in the past been criticized for being relatively toothless – the role answers to the ICANN board and has no direct power other than the ability to make recommendations.
LaHatte characterized his ability to effect change as a “moral persuasion”.
He said he’s received 23 complaints so far in January, already double what his predecessor received per month, but many of these will be out his jurisdiction — cases of ICANN being blamed for domain theft or a registrar problem, for example.

25 companies register for new gTLDs

ICANN has just announced that 25 companies have registered with its TLD Application System, one week after it opened the application window for its new generic top-level domains program.
This does not necessarily mean that only 25 gTLDs have been applied for. Each TAS account can handle up to 50 applications, according to ICANN.
We already know that one of the signed-up TAS users is Minds + Machines, and it has applied for 20 gTLDs already.
“I can state firmly that one week into the process, the application system for the new domain names is functioning just as it should,” ICANN CEO Rod Beckstrom said in a press release.
The application window opened January 12 and will close April 12. The deadline for registering with TAS is March 29.
Most registry service providers and other industry observers have predicted 1,000 to 1,500 applications in total, possibly a little more depending how crazy the dot-brand applicants get.
But ICANN isn’t commenting. It stated: “Until [May 1], ICANN will not comment publicly about any specific application, the total number of applications received, or who has submitted applications.”

Stop the nonsense about TLD-squatting

Barely a day has passed recently without a news report about how companies are being forced to apply for new top-level domains to prevent cybersquatters moving in on their brands.
It’s complete nonsense, of course, brought about by a lack of basic research coupled with years of bad feeling towards the domain name industry and an ICANN new gTLDs outreach campaign that spent six months failing to effectively tackle widely held misconceptions.
Cybersquatters are not going to apply for new gTLDs. If they do, they won’t be approved.
Unfortunately, this does not mean that we’re not going to see lots of “defensive” new gTLD applications.
Due to the way the program is structured, it may actually make strategic sense for some companies to apply for a dot-brand gTLD even if they are otherwise pretty clueless about domain names.
It worries me to think that a few years from now the TLD space – which is currently running at almost 100% utilization – will start to resemble the second level in pretty much every major TLD, with lots of essentially unused, redundant defensive domain names.
I don’t think this will be good for the domain name industry or ICANN.
That said, what looks good for ICANN and the domain name industry is of little concern to brand owners – they just want to make sure their brands are not damaged by the program.
I’ve written a 4,500-word paper analyzing the actual need for companies to file “defensive” gTLD applications, which is now available to DomainIncite PRO subscribers.