Tata ponders “buy a school” strategy to release .tata from limbo

Tata Group is reportedly considering buying a school for the Moroccan province of Tata in order to unlock the .tata gTLD.
The huge Indian conglomerate has been prevented from acquiring its own dot-brand because it matches the name of the tiny region, which is as protected geographic string under ICANN rules.
Without the express permission of Morocco, Tata will not get its desired domain.
According to the New Indian Express newspaper, the company has now reached out to the Indian government in an attempt to open diplomatic channels with Morocco and finally resolve the issue.
The paper cites an unnamed “official” as stating that buying a new school for the province may be the best way to “open the door” to a formal non-objection.
That has precedent.
New gTLD registry Punto 2012, managed to get a non-objection for its .bar application from Montenegro by offering to pay $100,000, spread over 10 years, to fund a school in the Bar region of the country.
Tata came close to acquiring .tata in 2014.
It was the final new gTLD application to pass its evaluation, after it managed to produce a letter from Morocco that was taken as a non-objection.
But Morocco’s digital minister subsequently objected, denying that the government had permitted the use of the string.
Tata’s application was then returned to its Geographic Names Review, which it flunked last December.
Since then, the bid has been marked “Will Not Proceed”, a status that usually only changes when an application is withdrawn.

Tata’s bid for .tata gTLD scuppered by Morocco

Tata Group, the humongous Indian conglomerate, has been told its flagship application for a dot-brand gTLD has been refused.
ICANN on Friday changed the status of the application for .tata from “On Hold” to “Will Not Proceed”, a limbo state that is usually expected to lead to the application being withdrawn.
It is believed that Tata’s row with Morocco is to blame.
While Tata Group is a 150-year-old, $100 billion-a-year company, Tata is also a province of Morocco with a population of about 120,000.
Under the rules of the ICANN new gTLD program, the string “tata” is therefore a protected geographic name, for which the applicant needs to show the unequivocal support or non-objection of the relevant government.
Tata was the last applicant to pass its ICANN evaluation, when in July 2014 it finally managed to pass its Geographic Names Review on the basis of a letter from a Moroccan official.
However, in September last year the Moroccan’s government’s digital economy minister denied that the letter indicated support for .tata.
This February, ICANN threw Tata back into a Geographic Names Review, where the onus was on the company to prove that it really did have support.
That support has evidently not been forthcoming.
Morocco has indicated in letters to ICANN that it may want the .tata gTLD itself in future.
Tata unit Tata Motors has already been delegated the dot-brand gTLD .tatamotors.

Back in evaluation! Tata dot-brand bid falls foul of Morocco

Tata Group, the Indian conglomerate, is to see its application for .tata head back into evaluation, after the Moroccan government denied it had given its approval for the bid.
ICANN told the company this week that .tata will have to be reviewed by the Geographic Names Panel for a third time.
Tata, as well as the name of the 150-year-old, $100 billion-a-year company, is also the name of a tiny Moroccan province (pop. 121,618) that is a protected geographic term under the new gTLD program’s rules.
Tata needed to get a letter of endorsement or non-objection from the relevant Moroccan authorities in order to pass the Geographic Names Panel review.
The company apparently had secured such a letter, when last July .tata became the final new gTLD application to pass through evaluation.
However, senior officials at Morocco’s industry of trade started kicking up a fuss last September, denying any such non-objection had been given.
In exchanges of letters with ICANN over the last few weeks, Morocco has elaborated. It now claims the letter provided by Tata to the panel referred to trademark protection of the Tata brand under Moroccan law and did not specifically not object to .tata.
The original letter (pdf) was sent by the Moroccan Office for Industry and Intellectual Property (OMPIC). It’s in French, so it’s hard for me to comment with much confidence either way even with a translation, but it seems to say that no Moroccan law would forbid the .tata application.
Now, OMPIC director Adil El Maliki has told ICANN (pdf) that there was no intention to confer non-objection. Another letter from the ministry of trade says the same.
ICANN has accepted the government’s explanation and has thrown .tata back at the evaluation process, where it is basically now at the mercy of the Moroccan government.
It’s not the first time there’s been some (charitably) confusion in government agencies about endorsements for new gTLD applications. DotConnectAfrica’s bid for .africa had backing from an African Union representative at first, which was subsequently withdrawn.
Other “geographic” gTLDs have found it’s easiest to throw money at the problem. Tata Group’s best hope for .tata now might be to build Tata province a new school.

“Frustrated” Morocco denies it supported .tata gTLD

The Moroccan government claims that it did not give its support to the .tata dot-brand gTLD, which was granted to Tata Group, the massive Indian conglomerate, in July.
According to Boubker Seddik Badr, director of digital economy at Morocco’s ministry of trade, .tata “did not receive any endorsement from any Moroccan authority”.
In a September 17 letter (pdf), he expressed his “surprise and very deep frustration” that .tata had been approved by ICANN regardless.
Under ICANN rules, .tata was classified as a “geographic” string because it matches the name of a Moroccan province found on an International Standards Organization list of protected names.
But Tata’s application was finally approved — it was the last bid to pass through evaluation — after a period Extended Evaluation. Its evaluation report (pdf) reads:

The Geographic Names Panel has determined that your application falls within the criteria for a geographic name contained in the Applicant Guidebook Section 2.2.1.4, and the documentation of support or non-objection provided has met all relevant criteria in Section 2.2.1.4.3 of the Applicant Guidebook.

The Guidebook states that letters of support or non-objection:

could be signed by the minister with the portfolio responsible for domain name administration, ICT, foreign affairs, or the Office of the Prime Minister or President of the relevant jurisdiction; or a senior representative of the agency or department responsible for domain name administration, ICT, foreign affairs, or the Office of the Prime Minister.

It’s not clear what documentation Tata provided in order to pass the geographic names review.
Tata Group is a family-owned, $103.27 billion-a-year conglomerate involved in everything from oil to tea to cars to IT consulting to airlines.
The company does not yet appear to have signed a Registry Agreement with ICANN for .tata.
ICANN is to hold its 52nd week-long public meeting in Marrakech, Morocco in February 2015.

That’s all folks! Final gTLD app gets approved

ICANN has finally finished evaluating all 1,930 new gTLD applications from the 2012 round.
Indian conglomerate Tata Group’s dot-brand .tata passed Extended Evaluation (pdf) on Friday, having apparently secured the non-objection of Morocco, which has a province of the same name.
Calculated from Reveal Day — June 13, 2012 — it’s taken a little over two years (765 days) for every bid to pass through first Initial Evaluation and then, if necessary, Extended Evaluation.
Calculated from the first batch of Initial Evaluation results being released, it’s 483 days.
A total of 1,783 applications passed IE. A further 38 failed, of which 35 passed EE. There have been 211 withdrawals so far and, due to contention, another 380 are expected.

Five gTLDs fail the geo test, but .banque passes IE

Five new gTLD applications failed their Initial Evaluation this week after being ruled “geographic”, according to results just published by ICANN.
The big name failure is Tata Group, the $100 billion-a-year Indian conglomerate, which had its bid for .tata put on hold because (presumably) its name matches the name of a tiny Moroccan province.
TUI AG, a €17.5 billion-a-year Germany-based travel group, also failed to pass the geo test with its bid for .tui, which matches the name of province of Burkina Faso.
Both of these applications were highlighted in our July 2012 article “20 new gTLD applications that think they’re not geographic, but are”.
Guangzhou YU Wei Information Technology failed on geographic grounds with three applications which match the names of Chinese provinces: .深圳, .佛山 and .广州.
Under ICANN rules, if your string matches a name of an administrative region of a country, you need support or a letter of non-objection from that country’s government.
All three applicants now have Extended Evaluation to try again to secure this support.
Also today, Gexban’s application for .banque got a passing IE score. It’s uncontested but has outstanding Governmental Advisory Committee advice standing in the way of contracting with ICANN.
While ICANN formally closed its IE process last week, it’s still mopping up the stragglers. Today, 23 applications remain in Initial Evaluation.

Will India’s biggest dot-brand be blocked?

TATA Group, the $83-billion-a-year Indian conglomerate, has confirmed to local media that it has applied for the new dot-brand top-level domain .tata.
Reporting on the approximately 50 new gTLD applications known so far to originate in India, the Business Standard confirmed the .tata bid.
But the company may find itself on the receiving end of nasty surprise — Tata is a protected geographical string under ICANN’s new gTLD rules.
Tata is also a Moroccan province listed in the ISO 3166-2 standard and the string is therefore recognized as a “sub-national place name” that gets special privileges.
Such strings are “considered geographic names and must be accompanied by documentation of support or non-objection from the relevant governments or public authorities”, according to the ICANN Applicant Guidebook.
While it will be up to the Geographic Names Panel to make the call, “tata” looks to me like a pretty straightforward case of a protected string.
Has Tata obtained this consent from Morocco already? I guess we’ll find out on June 13, when ICANN reveals the public portions of all 1,900-plus new gTLD applications.
Tata also colloquially means “boob” in American.