The world’s first city gTLD, .wien, went live on the internet this morning.
It’s the TLD for what the English-speaking world calls Vienna, the Austrian capital.
While its nic.wien starter page doesn’t seem to be resolving yet, .wien itself is in the DNS root zone file.
punkt.wien, the new registry, said in its application that .wien names will be restricted to anyone who “can demonstrate that they have an economic, cultural, historical, social or any other connection” to Vienna.
The same test will apply to the use of .wien names — the registry plans to review the content of sites under the gTLD from time to time to ensure compliance.
The policy appears to be modeled somewhat on the .cat geo-gTLD.
According to the .wien application, about a quarter of the Austrian population lives in its environs, giving the gTLD a market of about 1.7 million people.
The registry is planning to launch properly in March, according to its web site.
While it’s the first city gTLD to go live, it isn’t the first geo to hit the root in this round — that honor belongs to .ruhr, which represents a German state.
(Note: Laos’ ccTLD, .la, is often marketed as a city TLD for Los Angeles, but it’s not quite the same thing.)