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Flood of wait-and-see dot-brands expected this week

Kevin Murphy, July 21, 2015, 19:46:26 (UTC), Domain Registries

ICANN expects to sign as many as 170 new gTLD contracts with dot-brand applicants over the coming week.

Dot-brands that have been treading water in the program to date are up against a hard(ish) July 29 deadline to finally sign a Registry Agreement with ICANN.

VP of domain name services Cyrus Namazi told DI today that ICANN expects most of the backlog to be cleared in the next couple of weeks.

“The end of the July is a bit of a milestone for the program as a whole,” Namazi said. “A substantial number of contracts will be signed off and move towards delegation.”

“I think within a short period after the end of July most of these will be signed off,” he said.

There are currently 188 applications listed as “In Contracting” in the program. Namazi and myself estimate that roughly 170 are dot-brands, almost all of which have July 29 deadlines.

Namazi said that ICANN has planned for a last-minute rush of “hundreds” of applicants trying to sign contracts in the last month.

The July 29 deadline for dot-brands was put in place because of delays creating Specification 13 of the RA — that’s the part that allows dot-brands to function as dot-brands, by eschewing sunrise periods for example.

For most dot-brand wannabes, it was already an extension of nine months or more from their original deadline.

But it seems inevitable that some will miss the deadline.

Namazi said that those applicants that do miss the deadline will receive a “final notice” about a week later, which gives the applicant 60 days to come back to the process using the recently announced Application Eligibility Reinstatement process.

That creates a new deadline in early October. Applicants that miss that deadline might be shit outta luck.

“They’ll essentially just sit in a bucket that will not be proceeding,” Namazi said. “We don’t have a process to reactivate beyond that.”

So why are so many dot-brand applicants leaving it so late to sign their contracts?

The answer seems to be, essentially: lots of them are playing wait-and-see, and they still haven’t seen.

They wanted to see how other dot-brands would be used, and there’s not a lot of evidence to draw on yet. The number of dot-brands that have fully shown their cards could be counted on your fingers. Maybe even on just one hand.

“Some of them have a different level of enthusiasm for having their own TLD,” Namazi said. “Some of them don’t have their systems or process in place to accept or absorb a new TLD. Some of them don’t even know what to do with it. There may have been some defensive registrations in there. There were probably expectations in terms of market development for new TLDs that have gone a bit slower than some people’s business plans called for.”

“That has probably made some of the large brands more hesitant in terms of rushing to market with their new TLDs,” he said.

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Comments (3)

  1. Rubens Kuhl says:

    Nothings beats signing a contract that is heavily biased towards ICANN and gives no assurances in return.

    • Kevin Murphy says:

      Which TLDs are you referring to Rubens?

      • Rubens Kuhl says:

        Brand TLDs, although the agreement goes this way for every TLD. Corporations are used with balanced contracts and mutual assurances, so the approval cycle for a leonine contract is much longer than the usual. I won’t be surprised with some brands giving up just because how the agreement is structured.

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