New gTLD portfolio player Radix has acquired the pre-launch TLD .fun from its original owner.
The company took over the .fun Registry Agreement from Oriental Trading Company on October 4, according to ICANN records.
Oriental is a party supplies company owned by Warren Buffett’s Berkshire Hathaway.
It won .fun in a private auction in April last year, beating off Google and .buzz operator DotStrategy.
It had planned to run it as a “closed generic” — keeping all the domains in .fun for itself — but those plans appeared to have been shelved by the time it signed its RA in January this year.
Evidently Oriental’s heart was not in it, and Radix made an offer for the string it found more attractive.
Radix business head Sandeep Ramchandani confirmed to DI today that .fun will be operated in a completely unrestricted manner, the same as its other gTLDs.
It will be Radix’s first three-letter gTLD, Ramchandani said. It already runs zones such as .online, .site and .space.
.fun is not yet delegated, but Radix is hoping for a December sunrise period, he said.