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Does this sexy .sx ad portend a clash with .sex?

Kevin Murphy, July 5, 2012, 15:49:21 (UTC), Domain Registries

In the occasional DI tradition of linkbaiting Domaining.com with promises of scantily clad eye candy, I humbly invite male readers to get their goggles around this beauty:

.sx marketing

Phwoar! Eh?

Apologies.

Anyway, there’s a serious point here.

SX Registry, which is in the process of launching the new .sx ccTLD for the recently formed territory of Sint Maarten, distributed this flyer in the goody bags at ICANN 44 in Prague last week.

The marketing was aimed at registrars, presumably, but the company’s web site has similar imagery as well.

It’s pretty clear what angle SX Registry is going for, and it could portend a clash with .sex and .sexy, which have both been proposed by applicants under ICANN’s new gTLD program.

ICM Registry (.sex), Uniregistry (.sexy) and Internet Marketing Solutions Limited (.sex) may have a potential objector on their hands.

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Comments (5)

  1. I floated this idea in March when I 1st learned that the .Sx guys were going to try to position .Sx as “adult” extension

    Didn’t seem to go over well with the few that responded

    http://www.thedomains.com/2011/03/16/sx-to-compete-with-xxx-as-the-adult-extension/

  2. adrian keys says:

    It’s a great way to promote the islands guys…nothing to see here!

  3. Rubens Kuhl says:

    The .sx registry have been saying they will object to .sex on similarity grounds, but they are probably waiting for GAC to squash the adult TLDs before they spend the money on objections…

  4. Yeehaaa says:

    OMG !!!!!! MARES snorkeling gears !!

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