.cancerresearch — a role model for dot-brands?

.cancerresearch went live today with an interesting, and possibly unique to date, take on the new gTLD concept.
It’s technically not a dot-brand under ICANN rules, but there are no firm plans to start selling registrations to third parties yet and the people running it are pointing to it as a possible model from which dot-brands could draw inspiration.
The registry, the charitable Australian Cancer Research Foundation, is working heavily with back-end provider ARI Registry Services and has recruited the ad agency M&C Saatchi for the promotion.
It’s reserved about 80 .cancerresearch domain names for its own “promotional purposes” — permissible under ICANN rules — and gone live today with a handful of web sites designed to raise awareness about and funds for cancer research.
I say it looks possibly unique because, despite the multiple domains in play, it basically looks and feels like one web site.
Start at home.cancerresearch, click a link entitled “Donate” and you’ll be taken to donate.cancerrresearch. Click a link about lung cancer, you’ll go to lung.cancerresearch. There’s another link to theone.cancerresearch, soliciting donations.
Unless you’re looking at the address bar in your browser, you’d be forgiven for assuming you’re on the same web site. The sites on the different domains are using the same style, same imagery, and are obviously part of the same campaign.
That’s not particularly innovative, of course. Redirecting users to other domains within the same web site experience happens all the time. But I don’t think I’ve seen it done before with a new gTLD. Navigation-wise, it seems to have a degree of novelty.
Tony Kirsch, head of global consulting at ARI, said that what the ACRF is doing could “help give dot-brand holders struggling with a wait-and-see approach a real example of what can be done”.
.cancerresearch isn’t a dot-brand under ICANN’s strict Specification 13 rules, however. It’s more like an unofficial ‘closed generic’ at this point.
The gTLD is launching today — with mainstream media coverage — without a confirmed Sunrise date. Right now, nobody apart from the registry can own a domain there.
And while Kirsch told DI that .cancerresearch will be available to third parties, he also said that there will be strict eligibility requirements. Those requirements are still “TBD”, however.
There are also no accredited registrars for the gTLD at this point, he confirmed.

Toilet Paper Test not to blame as .tp faces deletion

The DNS root zone file is set to shrink, albeit only temporarily, with ICANN planning to delete the redundant ccTLD .tp in the coming weeks.
ICANN’s board of directors plans to vote on “Removal of the .TP top-level domain representing Portuguese Timor” on February 12. It’s on the consensus agenda, meaning there won’t be any detailed discussion of the motion.
The ccTLD has an interesting history.
When Jon Postel and the original DNS pioneers decided to use the UN’s ISO 3166 list as the official reference point for ccTLD codes, the country known as East Timor, at the time under Indonesian occupation, was officially only recognized as Portuguese Timor, its old colonial name.
Thus, in 1997, .tp was delegated to represent East Timor.
After an independent East Timor was formally recognized as a sovereign state by Indonesia and the international community, it was assigned the TL code by ISO 3166 in 2002.
IANA/ICANN delegated .tl to the East Timor government in 2005, and shortly thereafter the .tp registry stopped accepting new registrations, migrating existing .tp domains to the new ccTLD.
Now, it seems .tp is finally set to be removed from the root entirely.
While .tp was managed by an Irish company, the administrative contact was originally listed as Xanana Gusmao — at the time a senior resistance fighter serving a life sentence in an Indonesian jail.
Gusmao, who is still listed as .tp’s admin contact, went on to be East Timor’s first president from 2002 to 2007. Since 2007, he’s been the country’s prime minister.

.net zone back above 15 million names

Is .net bouncing back after a year of declines?
The Verisign legacy gTLD has topped 15 million names again, a bit over a month after it dipped below the notable but ultimately irrelevant threshold. Today, the .net zone has 15,000,038 names in its zone file.
It had gone below 15 million on January 1, and hit a trough of 14,980,773 on January 19, but has been gaining ground — in a wobbly fashion — ever since.
Verisign executives have previously blamed “confusion” from the sudden influx of new gTLDs into the market for .net’s 2014 decline, which saw it lose a couple hundred thousand zone file domains.
On January 22 and 26, the company’s stock outlook was downgraded by financial analysts, based on the view that new gTLDs were hurting its business.
But the company has been quite aggressively marketing .net alongside big brother .com for several months. Are those efforts paying dividends?

Amazon staffing up for new gTLD launches

Amazon is one of the biggest portfolio applicants for new gTLDs, but to date we haven’t heard much from the e-commerce giant about how it intends to use its new assets.
That could change soon, however. The company is currently looking to bulk up its registry services staff, according to two job ads posted to DI Jobs today.
Amazon is looking for a Project Manager, Registry Services and a Sr. Software Development Manager, Registry Services to “help develop and launch innovative business models across Amazon’s new domain program.”.
Applicants will need to “see beyond DNS in its traditional function”, one of the ads intriguingly notes.
The project manager role is described as “a start-up opportunity with the backing of a larger organization”.
Amazon currently has 63 live new gTLD applications, of its original 76, 21 of which are currently in the final testing phase before delegation. Those include strings such as .buy, .read, .author and .like. Another 29 are in contracting with ICANN right now.

.CLUB sells $200,000 domain for $10.99

.CLUB Domains has honored the $10.99 registration of credit.club, a premium domain it had hoped to sell for a record-busting $200,000.
The registry this week said it would allow registrant Bruce Marler to keep hold of the domain he bought at the base registration fee, even though it was due to be sold as a premium with an asking price above the previously record price for a .club name.
Marler acquired the name January 14, the day wine.club sold for $140,000 at NamesCon, for a reported $10.99 via Name.com. He’s since launched a basic web site there, though he made his intention to sell the domain clear in an email exchange with DomainGang.
.CLUB CEO Colin Campbell told DI: “It was listed for 200,000 on StartUp.club.”
StartUp.club is the company’s recently launched site for selling premium .club domains, many for six-figure sums.
A registry screw-up seems to be to blame for the sale.
Judging by a a post on NamePros by Campbell, the company was in the process of transferring 130 premium .club names from a registry-reserved status to its own ownership.
During the 26-hour period the domain was unreserved and available, Marler grabbed it.
Campbell said that the contracts between Name.com, itself, and the registrant would allow it to reclaim the domain, but said:

The registry does not believe it is in our best interest nor the best interest of the registrant to pull the name back given the substantial investment in time and money he has invested to launch credit.club. I informed the registrant of such matters and wish him a continued success.

While domainers are obviously lauding the decision as an example of registries owning — and paying for — their technological mistakes, I can’t help but wonder whether this was an economically sound decision.
The registry has certainly won brownie points in the investor community, it’s also lost a potential $200,000 sale.
Marler, by his own admission, intends to sell on the domain. While the domain hosts content today, it may not wind up being the kind of flagship, big-ticket anchor tenant that new gTLD registries need.
UPDATE: Marler, in the comments below, says he feels morally obliged to develop the site.

New ccTLDs may have to block name collisions

ICANN is thinking about expanding its controversial policy on name collisions from new gTLDs to new ccTLDs.
The country code Names Supporting Organization has been put on notice (pdf) that ICANN’s board of directors plans to pass a resolution on the matter shortly.
The resolution would call on the ccNSO to “undertake a study to understand the implications of name collisions associated with the launch of new ccTLDs” including internationalized domain name ccTLDs, and would “recommend” that ccTLD managers implement the same risk mitigation plan as new gTLDs.
Because ICANN does not contract with ccTLDs, a recommendation and polite pressure is about as far as it can go.
Name collisions are domains in currently undelegated TLDs that nevertheless receive DNS root traffic. In some cases, that may be because the TLDs are in use on internal networks, raising the potential of data leakage or breakages if the TLDs are then delegated.
ICANN contracts require new gTLDs to block such names or wildcard their zones for 90 days after launch.
Some new gTLD registry executives have mockingly pointed to the name collisions issue whenever a new ccTLD has been delegated over the last year or so, asking why, if collisions are so important, the mitigation plan does not apply to ccTLDs.
If the intent was to persuade ICANN that the collisions management framework was unnecessary, the opposite result has been achieved.

Pop-ups boost most-popular new gTLD domains, and it’s not just .xyz any more

The .xyz and .country gTLDs are currently dominating the league table of most-popular new gTLDs, but massive pop-up advertising campaigns using junk domains can account for the majority of their leading sites.
Today, Amazon’s Alexa site popularity tool sees 2,425 new gTLD domains in its top one million. Of those, 163 are in the top 50,000 sites.
But almost two thirds of those 163 domains appear to be throwaways that receive traffic not because they’re attracting visitors, but because they’re used to serve pop-up advertising, in some cases via adware.
The trend has been visible for a few months now, restricted almost exclusively to .xyz, but over the last two weeks .country has also started to be used in this way.
That’s interesting because, unlike .xyz, .country is not a low-cost gTLD. Go Daddy currently sells it for $39.95 per year.
(UPDATE: As Andrew points out in the comments, Uniregistry is selling .country names for $1 for the first year, which almost certainly explains the .country bump.)
Almost 100 of the top 163 new gTLD domains comprise two unrelated dictionary words put together to make something nonsensical.
Domains such as iciclecellar.country, laborervolcano.country, classkitten.country, sweepstakesglove.country, rewardmen.country, installationdesk.country have recently joined have joined the likes of vasegiraffe.xyz, cactusstew.xyz, bedcrow.xyz, notebookwrist.xyz, wishgrass.xyz, pencilkite.xyz and basketriver.xyz on this list.
As far as I can tell, they’re all registered via Uniregistry and using its free Whois privacy service to mask the identities of the registrants.
Visiting these domains in your browser will either result in an error — where I suspect the site is checking the referrer before deciding whether to show a page — or will send you on a merry redirect chain that terminates in an affiliate marketing sign-up page.
Some of the domains have been discussed in online forums as serving up pop-up ads, which would account for large amounts of traffic and high popularity.
Some have alleged that they’ve seen adware serve up ads from some of these domains.
Pop-up ads may be annoying, but they’re legal and — unlike spam and malware — not usually a violation of gTLD registries’ terms of service.
Whether benefiting from adware would leave a registrant in violation of a registrar or registry’s ToS is also a fuzzy area.
But for the new gTLD industry, which is currently in a mindshare-building mode, this kind of use does not make for great optics. If internet users see new gTLDs most often in an unwanted context, it could impair their trust in the new gTLD environment.

Jeff Neuman quits Neustar for Valideus

Neustar’s top domain name guy is moving to UK new gTLD consultancy Valideus.
Jeff Neuman, who’s been with Neustar for over 15 years, will become Valideus’ senior vice president for North America, starting this coming Monday, according to Valideus managing director Nick Wood.
I don’t know who’s replacing him at Neustar, where he’s been in charge of the company’s domain name business for the last couple of years, overseeing the company’s business as a registry back-end provider and registry for New York’s .nyc new gTLD.
Neuman was previously Neustar’s longstanding VP of policy, a role which also saw him heavily involved in ICANN’s GNSO Council and Neustar’s application for and launch of .biz, back in 2000.
He’s been quite a pivotal and sometimes outspoken figure over the years.
Valideus is the new gTLD service provider sister company to Com Laude, the brand-focused registrar. It provides application consulting and ongoing registry/registrar management for dot-brand gTLD applicants and registries, Amazon among them.
I gather that Neuman will remain based in the US, as his new job title implies.

.gay is gay enough after all? ICANN overturns community panel decision

One of the applicants for .gay has won a significant battle in the fight for the controversial new gTLD.
In a shock move, a committee of ICANN’s board of directors has overturned the rejection of dotgay LLC’s Community Priority Evaluation, ordering that the case should be re-examined by a new panel of experts.
As you may recall, dotgay’s CPE was kicked out in October after the Economist Intelligence Unit panel decided that the company’s defined community was too broad to be described by “gay” as it included a lot of people who aren’t gay, such as straight people.
The decision — which I thought was probably correct — caused an uproar from dotgay’s myriad supporters, which include dozens of international equal rights and gay community organizations.
dotgay filed a Request for Reconsideration, ICANN’s cheapest but least reliable form of appeal, and today found out it actually won.
ICANN’s Board Governance Committee, which handles the RfR process, this week ruled (pdf):

The BGC concludes that, upon investigation of Requester’s claims, the CPE Panel inadvertently failed to verify 54 letters of support for the Application and that this failure contradicts an established procedure. The BGC further concludes that the CPE Panel’s failure to comply with this established CPE procedure warrants reconsideration. Accordingly, the BGC determines that the CPE Panel Report shall be set aside, and that the EIU shall identify two different evaluators to perform a new CPE for the Application

The successful RfR appears to be based on a technicality, and may have no lasting impact on the .gay contention set.
Under the EIU’s process rules: “With few exceptions, verification emails are sent to every entity that has sent a letter(s) of support or opposition to validate their identity and authority”.
It seems that the EIU was sent a bundle of 54 letters of support for dotgay, but did not email the senders to verify they were legit. The BCG wrote:

Over the course of investigating the claims made in Request 14-44, ICANN learned that the CPE Panel inadvertently did not verify 54 of the letters of support it reviewed. All 54 letters were sent by the Requester in one correspondence bundle, and they are publicly posted on ICANN’s correspondence page.36 The 54 letters were deemed to be relevant by the EIU, but the EIU inadvertently failed to verify them.

If an applicant wins a CPE it means all the other applicants are automatically excluded, and the door is now open for the EIU to rethink its earlier decision.
So do competing applicants Rightside, Minds + Machines and Top Level Design now have genuine cause for concern? Not necessarily.
CPE applicants need to score at least 14 out of 16 available points in order to win, and dotgay only scored 10 points in its original evaluation.
Crucially, the EIU panel said that because the “community” as defined by dotgay included transgender, intersex, asexual and straight “allies” of equal rights, it was too broad to score any of the available four points on the “Nexus” criteria.
The BCG could find no fault with the EIU’s determination on Nexus, so even if dotgay’s letters of support are verified according to procedure, it would not necessarily lead to dotgay picking up any more Nexus points.
The BCG wrote on Nexus: “Requester’s substantive disagreement with the CPE Panel’s conclusion does not support reconsideration”.
However, given that the EIU is going to do the entire CPE all over again with new panelists, it seems entirely possible that dotgay could win this time.

NCC buys Open Registry for up to $22.6m — a gTLD registry now owns part of the TMCH

NCC Group has acquired registry back-end provider Open Registry in a deal that could be worth as much as £14.9 million ($22.6 million).
The deal means that NCC, which runs the new gTLD .trust via subsidiary Artemis Internet, now owns a back-end, a registrar and a piece of the Trademark Clearinghouse, in addition to its original core domain business of providing data escrow services to registries.
According to NCC, the acquisition is for a minimum of £7.9 million ($12 million), with the rest to be paid over three years if Open Registry meets performance targets.
Open Registry had revenue of €3.7 million ($4.3 million) in 2014, turning a profit of €15,000 ($17,300).
Its core business is as a back-end provider for new gTLD applicants. It has about 20 on its books, mostly European dot-brands and cities.
Part of the company’s business is CHIP, the Clearinghouse of Intellectual Property, which along with IBM and Deloitte runs the ICANN-sanctioned TMCH, which all new gTLD registries must use in their Sunrise and Trademark Claims launch periods.
It also owns a small registrar, Nexperteam, which has about 8,000 domains under management.
The Benelux company employs eight people.
Open Registry’s founding CEO Jean-Christophe Vignes joined Artemis as head of domain operations in 2013.